Geoffrey Broderick Joins J.D. Power and Associates as Vice President, Planning and Development.WESTLAKE VILLAGE, Calif. -- Geoffrey Broderick will join J.D. Power and Associates (JDPA JDPA JD Power and Associates JDPA Java Platform Debugger Architecture JDPA Journal of Dental Practice Administration JDPA Japan Directory of Professional Associations (directory) ) on June 1, 2005, in a new position as vice president, planning and development, reporting directly to JDPA president Stephen Goodall. Mr. Broderick will be responsible for global strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. ; new product development; developing partnerships and business opportunities within The McGraw-Hill Companies; assessing markets; and creating strategic alliances and joint ventures. He will also serve on JDPA's Management Committee. Mr. Broderick's previous position was vice president, business development at BusinessWeek, a business unit of The McGraw-Hill Companies. At BusinessWeek, he led all business development activities and strategic alliances and managed several line operations. "Geoff's diverse background with BusinessWeek and other McGraw-Hill business units will help us to accelerate our progress in achieving our global growth initiatives," said Stephen Goodall, president of J.D. Power and Associates. Mr. Broderick joined The McGraw-Hill Companies in 1999 through the Associate Development Program and served in a variety of roles, including working to build the business model at McGraw-Hill Construction's Sweets.com; developing products for Standard & Poor's; and improving market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" and forging strategic business alliances abroad for BusinessWeek Online in Europe. He officially joined BusinessWeek in 2001. Prior to joining The McGraw-Hill Companies, Mr. Broderick was an officer in the U.S. Navy and held various leadership roles. He was twice awarded the U.S. Navy Commendation Medal For other medals of the same name, see . The Commendation Medal is a mid-level United States military award which is presented for sustained acts of heroism or meritorious service. . Mr. Broderick received a bachelor's degree from the United States Naval Academy United States Naval Academy, at Annapolis, Md.; for training young men and women to be officers of the U.S. navy or marine corps. George Bancroft, Secretary of the Navy, founded and opened (1845) it as the Naval School at Annapolis. and a master's degree master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. from the Darden School of Business, University of Virginia. About J.D. Power and Associates Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9001-registered global marketing information services See Information Systems. firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies. About The McGraw-Hill Companies Founded in 1888, The McGraw-Hill Companies is a global information services provider meeting worldwide needs in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , education and business information markets through leading brands such as Standard & Poor's, BusinessWeek and McGraw-Hill Education. The Corporation has more than 280 offices in 37 countries. Sales in 2004 were $5.3 billion. Additional information is available at http://www.mcgraw-hill.com. No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com |
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