GenuOne CEO to Speak at International Anti-Counterfeiting Coalition Conference; Jeffrey Unger to Lead Panel on ''Protecting IP on the Internet''.

GenuOne

Who:    Jeffrey Unger, CEO of Boston, Mass.-based GenuOne.

What:   Unger will moderate the panel discussion, "Protecting IP on
        the Internet." Other panelists include: Richard Nessary and
        Michael Richter of eBay's VeRO Group and Brian Brokate of
        Gibney, Anthony and Flaherty, LLP.

Where:  The International Anti-Counterfeiting Coalition 2005 Annual
        Fall Conference at the Silverado Resort, Napa, California.

When:   Friday, October 28, 2005 at 10:00 a.m.

Why:    Globalization and access to advanced technology have raised
        intellectual property theft, brand piracy and counterfeiting
        to issues of epidemic proportions. Counterfeiting is not just
        about street peddlers pushing fake pocketbooks anymore. Today,
        counterfeiting operations are organized, sophisticated and
        range from fake pharmaceuticals to phony airplane parts - and
        the Internet is their marketplace. Counterfeiting and acts of
        IP theft cost the global economy hundreds of billions of
        dollars each year. In fact, in August 2005, the DOPIP Security
        Counterfeit Intelligence Report cited more than 309 incidents
        of counterfeiting across the world valued at more than $251B.
        Companies need an organized approach to brand protection to
        maintain revenue, earnings and their company value. The panel
        will offer insights and perspectives from industry experts on
        steps companies can take to counter and prevent IP theft on
        the Internet.

About GenuOne:

GenuOne secures the products and supply chains of the world's leading brands from counterfeiting, online piracy and gray market diversion. Its solution driven approach combines web based software, security tags and professional services into a unique solution to secure its clients' supply chains. GenuOne tracks hundreds of millions of unique products across 10 countries with a focus on major corporations in footwear and apparel, luxury goods, pharmaceuticals and consumer electronics. GenuOne is the only company that protects a company's assets across the global supply chain and onto the Internet.

About the IACC:

The International AntiCounterfeiting Coalition, Inc. (IACC) is a Washington, D.C.-based non-profit organization devoted solely to combating product counterfeiting and piracy. Formed in 1978, today the IACC is comprised of a cross section of business and industry - from autos, apparel, luxury goods, and pharmaceuticals, to food, software and entertainment. The IACC's members' combined annual revenues exceed $650 billion. The touchstone of the IACC's mission is to combat counterfeiting and piracy by promoting laws, regulations and directives designed to render the theft of intellectual property undesirable and unprofitable.