Genre Magazine Announces New President.Business Editors LOS ANGELES--(BUSINESS WIRE)--July 2, 2003 Genre Magazine, America's most popular gay men's lifestyle magazine, announced today the appointment of its new President and Publisher, Scott Brunelle. Brunelle has a strong background in executive media roles, most recently as Publisher and Advertising Director of Grace Woman Magazine. Brunelle also brings considerable experience in industry leading custom publishing companies having been Founder and President of the SB Group, and prior to that was with Profile Pursuit Publishing. He is highly regarded in the industry for his skills in creating and implementing value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. packages and cross-promotional opportunities to generate new customers, revenue and publicity. He has successfully identified new market opportunities for global brands such as Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola Coke cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) , Pfizer, Companies of Philip Morris (Altria Group “Philip Morris” redirects here. For the racecar driver, see Philip Morris (autoracer). Altria Group, Inc. (NYSE: MO) (previously named Philip Morris Companies Inc. ), Merck, Dupont, Coors, Proctor and Gamble, Johnson & Johnson, Levi's, Bayer Pharmaceuticals, Tommy Hilfiger Thomas Jacob Hilfiger (born March 24, 1951 in Elmira, New York) is a world-famous American fashion designer and creator of the eponymous "Tommy Hilfiger" and "Tommy" brands. Biography Hilfiger was born March 24, 1951 and raised in Elmira, New York. , Liz Claiborne, Fruit of the Loom Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The company's world headquarters are based in Bowling Green, Kentucky. One manufacturing facility still remains in Jamestown, Kentucky, and several other facilities are located across the and Jones New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Brunelle said that in today's highly-competitive business environment savvy advertisers were no longer content to merely buy an ad. "They want the highest return for their dollar," he said. Brunelle said he was passionate about the future of Genre. "I want to build on the magazine's 12 year history and retain the loyalty of readers that have grown up with Genre as part of their lives," he said. "We also want to expand the editorial focus to fully encompass -- and be even more relevant to -- the lifestyle aspirations of our very select and powerful reader demographic." Brunelle's appointment follows the purchase of the magazine by Avalon Equity Partners Avalon Equity Partners is a New York, New York-based investment group that manages the $63 million private Avalon Equity Fund. Established in 1999, the fund invests in media, communications and information services industries. a private equity fund focused exclusively on the media and communications industries. Brunelle takes over as of today and will be meeting with staff over the next few weeks. The former publisher Richard Settles will be retained to assist with the transition for an extended period. Editors please note: We would be pleased to arrange interviews with Scott Brunelle end July to discuss his future plans for Genre. About Genre Magazine GENRE is about how we live. It's a full perspective on living a better life for gay men everywhere, from those in the urban metropolis to those in small towns. Through exciting photography, interviews, fashion, fiction and design, we offer lifestyle choices and stories that encapsulate en·cap·su·late v. 1. To form a capsule or sheath around. 2. To become encapsulated. en·cap the options for today's gay consumer. GENRE is "an up-front, upscale and unashamed un·a·shamed adj. Feeling or showing no remorse, shame, or embarrassment: un  a·sham celebration of gay lifestyle"
according to USA Today. We are committed to providing our readers with
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at large as it is to the broad range of gay men in America today.
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