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Gennum VXP Technology Sets Standard for Premium HDTV Technology Manufacturers.

Canadian Company Continues to Gather Momentum among Leading Brands; Announces Five New Customer Wins in HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  Market

BURLINGTON, Ontario -- Gennum Corporation (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:GND GND Ground
GND GIG (Global Information Grid) Network Defense
GND System Ground
GND Circuit Reference (Zero) Voltage Level
GND St Georges/Grenada, Grenada - Pt Saline (Airport Code) 
), a leading producer of professional-quality image processing solutions, today announced a series of customer wins in both the professional and consumer HDTV markets with its market-leading VXP VXP Visual X Programmer ([R])technology.

Gennum was chosen by industry heavyweights JVC JVC Victor Company of Japan (or Japan's Victor Company)
JVC Jewelers Vigilance Committee
JVC Jesuit Volunteer Corps
JVC Jet Vane Control (directs VLS-launched missiles)
JVC Jonker-Volgenant-Castanon
, MicroDisplay, Crestron Electronics, Momentum Data Systems, and IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan.  Ubiteq for a variety of home theatre and video processing solutions.

Gennum's VXP technology is a family of image processing technologies that provide superior video and film processing for HD display devices such as HDTVs, digital cinema projectors and home theatre systems. The proprietary, professional-quality image processing algorithms embedded in a single chip deliver crisp, natural looking, artifact-free images on displays of any size.

The North American home theatre market has more than tripled since 2000. In 2005, North Americans spent more than $1 billion on home theatre systems, and an estimated one-fourth of U.S. households have some kind of home theatre, while eight per cent of new homes are being built with a home theatre or media room.1

JVC

Continuing its longstanding relationship with JVC Professional Products Company, Gennum's GF9351 VXP chip is being used to drive market differentiation in two recent product releases.

On the high-end consumer side is the launch of JVC's DLA-RS1 home-theatre projector powered by VXP technology. The DLA-RS1 video projector provides home theatre enthusiasts with an extraordinary viewing experience at a fraction of the cost - and with better performance - than high-end digital cinemas. While the DLA-RS1 is targeted for the finest home theatre installations, it is being introduced at a price that makes it accessible to a much wider range of home cinema buffs.

With 10-bit real time processing and the most advanced adaptive de-interlacing on the market, the GF9351 produces natural images uncompromised by jagged edges, noise, and flickering frequently found in other video solutions.

MicroDisplay

MicroDisplay Corporation has chosen Gennum's GF9450, to power its single-panel liquid crystal on silicon Liquid crystal on silicon (LCOS or LCoS) is a "micro-projection" or "micro-display" technology typically applied in projection televisions. It is a reflective technology similar to DLP projectors; however, it uses liquid crystals instead of individual mirrors.  (LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ) display technology for rear-projection HDTVs. By using a single chip to process blue, red, and green light, MicroDisplay can offer a low cost solution that minimizes convergence and alignment errors that occur when using three chips, one for each color.

Since many consumers still have legacy low-definition interlaced Refers to a display system or image that uses interlacing and does not render contiguous lines one after the other. See interlace and interlaced GIF.  input sources such as analog set-top boxes or early DVD players, Gennum's adaptive interpolation interpolation

In mathematics, estimation of a value between two known data points. A simple example is calculating the mean (see mean, median, and mode) of two population counts made 10 years apart to estimate the population in the fifth year.
 technology can help eliminate jagged edges and motion artifacts - inherent to these systems - in order to produce a clear and progressive image.

The digital compression process often suppresses fine detail, leading to a soft, slightly blurry image after decompression. Gennum's GF9450 processor has both advanced mosquito noise and block artifact reduction technology to enable the restoration of natural appearance to digital video streams, identifying lost detail and repairing the damage from compressed low definition legacy sources. This allows MicroDisplay to manufacture large high definition displays that faithfully reproduce all image sources.

Crestron Electronics

Crestron Electronics, Inc., a manufacturer of advanced control and automation systems, has integrated the GF9351 into the AIP AIP acute intermittent porphyria.
AIP Acute intermittent porphyria
 model of its award-winning home entertainment solution - the Adagio Media System (AMS AMS - Andrew Message System ).

AMS represents an expansion of last year's audio Adagio distribution technology and includes high performance video and sophisticated surround sound distribution in a complete, customizable whole-house entertainment solution.

The VXP processing technologies within the GF9351 allow the AMS to function as a versatile and powerful home theatre and AV distribution system previously seen in only professional processing and distribution solutions.

Momentum Data Systems

Momentum Data Systems Inc., a manufacturer of DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  tools, hardware, software, and systems has also selected the GF9351 to power the professional VPROC-1D multi-format video scaler and de-interlacer module. The combination of the GF9351's powerful image processing and the VPROC-1D's flexible video module creates a new industry standard in high quality image-enhancement solutions for A/V systems, such as receivers and other consumer home theatre equipment.

IRI Ubiteq

IRI Ubiteq, Inc., a Japanese-based innovation and design-centre for leading CE and professional video companies, selected the GF9450 VXP chip for use in UBIRIS, a next-generation Flat Panel Display A thin display screen for computer and TV usage. The first flat panels appeared on laptop computers in the mid-1980s, and the LCD technology became the standard. Stand-alone LCD screens became available for desktop computers in the mid-1990s and exceeded sales of CRTs for the first time  processing board designed with integrated wireless and wired Ethernet network capability.

The solution is designed for use in a wide array of displays requiring high-quality video processing capability with network connectivity in order to meet the demands of next-generation display devices such as those used for IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. , streaming digital signage, and Ethernet-based home entertainment networks.

Ubiteq selected the GF9450 for is superior noise reduction technology, particularly for compressed content at 1080p transmission rates over IP-based infrastructure. The combination of Gennum's GF9450 and Ubiteq's processing board design provides a ready-made solution for a broad range of flat-panel products designed for professional-quality video processing and network capability.

Market indicators predict an explosion in IPTV growth in the next two to four years, with IPTV equipment revenue approaching $6 billion by 2009 and service revenues surpassing $35 billion.2

1 CEDIA CEDIA Custom Electronics Design and Installation Association
CEDIA Cloned Enzyme Donor Immunoassay
CEDIA Century Diamond
 

2 SCRI SCRI Scottish Crop Research Institute (formerly Scottish Horticultural Research Institute, United Kingdom)
SCRI Supercomputer Computations Research Institute
SCRI Steel Can Recycling Institute
SCRI Secure Configuration Remediation Initiative
 Report

About Gennum Corporation

Gennum Corporation designs, manufactures and markets industry-leading semiconductors and semiconductor-based products for leading segments of the global video, audio, and data communications markets. The Company's understanding of the unique needs of its targeted markets allows it to deliver high performance solutions that provide superior value.

Gennum serves an international customer base from its head office in Burlington, Canada, and subsidiaries in Japan and the United Kingdom. The Company has design centres in Burlington and Ottawa, and in the United Kingdom.

For more information, please visit www.gennum.com/vxp.

VXP([R]) is a registered trademark of Gennum Corporation.

Disclaimer

This document may contain forward-looking statements relating to Gennum's goals, strategies, financial condition and results as well as the environment in which Gennum operates, investments, and litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 in which Gennum is involved, which may involve estimates, forecasts and projections. Forward-looking statements may include words such as "plans", "intends", "anticipates", "should", "estimates", "expects", "believes" and similar expressions. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict and/or are beyond Gennum's control. A number of important factors could cause actual outcomes and results to differ materially from those expressed in these forward-looking statements. These factors include those set forth in Gennum's public filings. Consequently, readers should not place any undue reliance on such forward-looking statements. In addition, these forward-looking statements relate to the date on which they are made. Gennum disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 4, 2007
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