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Gennum Extends Global Presence in Asia and North America.


Responds to growing demand for high-speed mixed signal solutions with new offices in Taiwan, Korea and Silicon Valley

BURLINGTON, Ontario Burlington (2006 population 164,415) is a city located in the Golden Horseshoe, across Lake Ontario and Burlington Bay harbour from Hamilton, in Halton Region, Ontario, Canada. , Canada -- Broadening its global presence in response to increased demand for its semiconductor solutions in the video and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another.  markets, Gennum Corporation (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
: GND GND Ground
GND GIG (Global Information Grid) Network Defense
GND System Ground
GND Circuit Reference (Zero) Voltage Level
GND St Georges/Grenada, Grenada - Pt Saline (Airport Code) 
) has significantly expanded its global presence in Asia and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The company has established new offices in Korea and Taiwan, added new sales leadership and is opening an office in California's Silicon Valley in order to better serve its global customers.

"We are continuing to broaden our global presence in order to better support our growing customer base in the video and data communications markets," said Klaus Mueller, Senior Vice President of Global Sales for Gennum. "We are well positioned to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the rising demand for high-speed mixed signal technologies and products in Asia and North America. Indeed, our global sales organization is mirroring this evolution as we continue to add resources and support in regions critical to our future growth."

Underscoring Gennum's focus on its international sales efforts, the new offices and key appointments follow Gennum's recent announcement that it had selected BFi OPTiLAS, a leading systems solutions distributor based in France, to represent the company's data communications product portfolio throughout Europe and Israel.

Securing Top Semiconductor Talent to Drive Sales Efforts

To manage and staff the new regional offices and expanded sales organization, Gennum is announcing several key appointments to its sales staff. Service to the company's Korea customers will be based out of a new office located in Seoul, Korea. The office will be led by 30-year industry veteran, Jae-Boo Lee. As Country Sales Director, Lee is tasked with developing and executing strategic initiatives that will enable Gennum to rapidly expand its sales and marketing activities in Korea.

Lee has extensive background and in-depth knowledge of the data communications and semiconductor markets, having held key engineering and business management positions with several high-profile companies. He comes to Gennum from Freescale Korea where, as country manager and sales director, he established a new design center and was responsible for developing and maintaining strong relationships with industry-leading Korean customers. He has also held positions with National Semiconductor, Advanced Micro Devices and Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
.

Gennum's Asia-Pacific customers will be supported by a new office located in Taipei, Taiwan. Gennum has appointed George Lo as the company's new Regional Sales Director. Lo has extensive experience in voice and data communications, having spent six years with Nokia. As a senior partner manager for Nokia, he was responsible for establishing and maintaining relationships with key telecommunications service providers in Taiwan. Lo has also held sales and engineering positions with Quanta quan·ta  
n.
Plural of quantum.
 Computer and ADI Communications Inc.

Gennum's expanded global presence complements its existing offices in Canada and the United Kingdom. Additionally, service and support to customers in Japan will continue to be based out of the company's Tokyo office, led by Mitsuo Ohtsuka in the role of Vice President, Gennum Japan.

About Gennum

Gennum Corporation (TSX: GND) is a leading designer and manufacturer of semiconductor solutions for the global video, data communications and audio markets. A winner of a Technical Emmy[R] award for advances in high definition (HD) broadcasting, Gennum's broad portfolio of products and technologies include image processors, video timing and transport products, IC's for optical transceivers, backplane An interconnecting device that has sockets for printed circuit boards to plug into.

Passive and Active
Although resistors may be used, a "passive" backplane adds no processing in the circuit.
 interconnects and low power digital signal processing See DSP.

Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled).
 (DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive ) solutions. Gennum is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Japan and the United Kingdom. www.gennum.com.

Emmy[R] is a registered trademark of the National Television Academy.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Aug 22, 2007
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