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Gennum Exploring Strategic Alternatives for VXP(R) Image Processing Group.


Leadership Focus Aligns with Company's High-Performance

Mixed Signal and Analog Initiative

BURLINGTON, Ontario Burlington (2006 population 164,415) is a city located in the Golden Horseshoe, across Lake Ontario and Burlington Bay harbour from Hamilton, in Halton Region, Ontario, Canada.  -- Continuing with its efforts to streamline its product and technology portfolio, Gennum Corporation (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:GND GND Ground
GND GIG (Global Information Grid) Network Defense
GND System Ground
GND Circuit Reference (Zero) Voltage Level
GND St Georges/Grenada, Grenada - Pt Saline (Airport Code) 
) announced it is considering various strategic alternatives for its VXP VXP Visual X Programmer  Image Processing image processing

Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished
 Group, which includes advanced video processing Video processing techniques are used in video codecs, video players and other devices. For example—commonly only design and video processing is different in TV sets of different manufactures.  algorithm intellectual property (IP) and integrated semiconductor products for the broadcast, professional-AV and consumer video processing markets.

As part of this effort, Gennum has been working closely with Genuity Capital Markets who are assisting in its review and consideration of strategic alternatives. Today's announcement is part of the company's ongoing strategy to refine its focus on high-performance mixed signal and analog technologies and products for the video transport and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another.  markets.

"VXP is an extremely successful technology and the advanced algorithms developed at Gennum are a testament to the innovation of our VXP team," said Franz Fink, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Gennum. "However, we are making these strategic changes as we believe the opportunities in high-performance mixed signal and analog will better position Gennum to secure and gain global market share."

In addition to the options being considered for its VXP Group, the company also announced that it has realigned its leadership and product divisions to place stronger emphasis and focus on high-performance mixed signal and analog market opportunities. Specifically, Gennum has created an Analog and Mixed Signal Division, which will be managed by Martin Rofheart as Senior Vice President and General Manager. Gennum's popular optical products for both video and data communications will now be incorporated into a single Optical Products Division, which will be run by Gary Beauchamp Gary K. Beauchamp, PhD. is a geneticist and biologist who currently heads Monell Chemical Senses Center in Philadelphia.

In the 1970's, Dr. Beauchamp conducted a taste test experiment with cats in the order Panthera.
, Senior Vice President and General Manager. The VXP Group will be led by industry-veteran David Lynch as its Senior Vice President. Finally, Alan Ferguson The Hon. Alan Baird Ferguson (born 16 September 1943), Australian politician, has been a Liberal member of the Australian Senate since May 1992, representing South Australia.  assumes the position of Vice President of Corporate Development, as the company continues to explore new market opportunities for its broad portfolio of products and technologies. Ferguson has held various senior sales and product development positions in the company with his most recent role being Director of Marketing for Gennum's video products.

Last week, Gennum announced it has established new offices throughout Asia and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , further underscoring the company's commitment to serving its video and data communications customers in the high-performance mixed signal and analog arena. Additionally, earlier this month Gennum announced CellPoint Connect AB had purchased the company's consumer headset product line, further streamlining its current product portfolio.

About Gennum's VXP Technology

Gennum's award-winning VXP technology and portfolio of image processing ICs and algorithms ensure outstanding image quality for the consumer display, television and video projection markets. Developed from Gennum's broadcast heritage, these solutions comprise the most advanced single-chip image processors available today delivering crisp, natural looking, artifact-free images on displays of any size.

About Gennum

Gennum Corporation (TSX: GND) is a leading designer and manufacturer of semiconductor solutions for the global video, data communications and audio markets. A winner of a Technical Emmy[R] award for advances in high definition (HD) broadcasting, Gennum's broad portfolio of products and technologies include image processors, video timing and transport products, ICs for optical transceivers, backplane interconnects and low power digital signal processing See DSP.

Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled).
 (DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive ) solutions. Gennum is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Japan, Korea, Taiwan and the United Kingdom. www.gennum.com

Emmy[R] is a registered trademark of the National Television Academy

Disclaimer

This document may contain forward-looking statements relating to Gennum's goals, strategies, financial condition and results as well as the environment in which Gennum operates, investments, and litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 in which Gennum is involved, which may involve estimates, forecasts and projections. Forward-looking statements may include words such as "plans", "intends", "anticipates", "should", "estimates", "expects", "believes" and similar expressions. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict and/or are beyond Gennum's control. A number of important factors could cause actual outcomes and results to differ materially from those expressed in these forward-looking statements. These factors include those set forth in Gennum's public filings. Consequently, readers should not place any undue reliance on such forward-looking statements. In addition, these forward-looking statements relate to the date on which they are made. Gennum disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Gennum, the Gennum logo are registered trademarks of Gennum Corporation. All other product or service names are the property of their respective owners. Gennum Corporation, 2007.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Aug 29, 2007
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