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Gennum Delivers Industry's First 120-Meter 3Gb/s Video HD and SDI Transmission Solution.


Cable Equalizer Achieves Unprecedented Performance Accelerating 3Gb/s Deployment for Video Broadcast Applications

AMSTERDAM, Netherlands -- (IBC IBC International Building Code
IBC Iraq Body Count
IBC Institutional Biosafety Committee
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IBC International Business Company
IBC Independence Blue Cross
IBC Insurance Bureau of Canada
IBC International Broadcasting Convention
 2007) - Continuing to drive the adoption of 3Gb/s (gigabits per second) video transport solutions, Gennum Corporation (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:GND GND Ground
GND GIG (Global Information Grid) Network Defense
GND System Ground
GND Circuit Reference (Zero) Voltage Level
GND St Georges/Grenada, Grenada - Pt Saline (Airport Code) 
) has broken the 100-meter barrier for 3Gb/s transmission with its new adaptive cable equalizer. The new multi-rate equalizer achieves an unprecedented 120 meters for 3Gb/s transmission. This enables broadcast equipment manufacturers to meet longer cable specifications while delivering the high performance customers demand. The additional distance is critical as the broadcast industry transitions its infrastructure to 3Gb/s yet wants to leverage their existing cables and equipment investments. The new equalizer is being demonstrated at Gennum's booth at the International Broadcaster's Convention (Booth 10.119) being held this week in Amsterdam, along with a variety of other 3Gb/s solutions from Gennum.

"Broadcast studios are making significant investments as they convert to 3Gb/s and cabling is a huge expense," said Martin Rofheart, Senior Vice President and General Manager, Analog and Mixed Signal Division for Gennum. "Our new equalizer enables customers to leverage the existing cabling they have by providing a solution that delivers the 3Gb/s and HD performance they need at considerably longer distances."

Equalizers are used to equalize e·qual·ize  
v. e·qual·ized, e·qual·iz·ing, e·qual·iz·es

v.tr.
1. To make equal: equalized the responsibilities of the staff members.

2. To make uniform.
 and restore signals over co-axial cable for applications such as digital video routers, video production switchers, distribution amplifiers, cameras, monitors, VTRs and professional A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and  systems. Previous solutions have been unable to drive 3Gb/s data beyond 100 meters, rendering existing cabling infrastructure ineffective. Studios have been forced to choose between adding expensive cabling or postponing their move to applications requiring 3Gb/s.

GS2974B Equalizer Extends 3Gb/s Range

Gennum's new GS2974B equalizer provides support for SMPTE (Society of Motion Picture and Television Engineers, White Plains, NY, www.smpte.org) A professional society for motion picture and TV engineers with more than 9,000 members worldwide. It prepares standards and documentation for TV production.  (Society of Motion Picture and Television Engineers The Society of Motion Picture and Television Engineers or SMPTE, (IPA pronunciation: [sɪmpti] and sometimes [sʌmpti] ) 424M, SMPTE 292M and SMPTE 259M. With the GS2974B, Gennum has exceeded the 100-meter barrier for 3Gb/s transmission enabling an easy transition for studios. In addition, the multi-rate GS2974B extends the cable length for HD-SDI at 1.485Gb/s to 160 meters. These innovations have been made possible through patent-pending changes to the key blocks within the equalizer.

Gennum Extends Comprehensive 3Gb/s Portfolio

As the leading provider of video cable equalizers, the GS2974B extends Gennum's current offerings for video broadcast applications, including cable drivers, reclockers, serializers, deserializers and timing products. Gennum has a strong history in video transport, having delivered the industry's first HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  transport solutions as well as driving the standards for next-generation 3Gb/s standards and unveiling the industry's first 3Gb/s transport products.

Availability

The GS2974B, available in a 16 QFN QFN Quad Flat No-Lead
QFN Queen Fan Newsletter (rock band)
QFN Quad Flat No Leads
 package, is sampling now with production expected in the fourth quarter of 2007.

About Gennum

Gennum Corporation (TSX: GND) is a leading designer and manufacturer of semiconductor solutions for the global video, data communications and audio markets. A winner of a Technical Emmy[R] award for advances in high definition (HD) broadcasting, Gennum's broad portfolio of products and technologies include image processors, video timing and transport products, ICs for optical transceivers, backplane interconnects and low power digital signal processing See DSP.

Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled).
 (DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive ) solutions. Gennum is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Japan, Korea, Taiwan and the United Kingdom. www.gennum.com

Emmy[R] is a registered trademark of the National Television Academy

Gennum, the Gennum logo are registered trademarks of Gennum Corporation. All other product or service names are the property of their respective owners. Gennum Corporation, 2007.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Sep 6, 2007
Words:574
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