Genius.com Launches Genius Team(TM) for SalesGenius(R), Giving Sales Organizations Unprecedented Control over Email and Website Marketing.

Delivers Real-time Email Campaign Reports to Managers and Instant Email Response Alerts to Reps

SAN MATEO, Calif. -- Genius.com Incorporated[TM], creator of SalesGenius[R], the leading on-demand 1-to-1 marketing solution for sales professionals, announced today the launch of its newest product offering, Genius Team. Genius Team complements the power of SalesGenius by allowing the manager of a sales department to easily launch and measure powerful email and website marketing programs in real time and automatically distribute instant sales alerts to individual sales reps, increasing the rep's productivity and deal close rates.

In today's fast-paced Sales 2.0 environment, in which sales teams succeed or fall behind based on their ability to utilize web technology, sales management needs the ability to direct and measure online customer communication. Many companies send millions of emails a month to customers and prospects, but important customer response data, such as clickthroughs and web visits, are typically never reported directly to the frontline sales reps -- the people in the best position to follow-up. Sales managers, moreover, almost never see reports revealing the effectiveness of these sales email campaigns. With Genius Team, SalesGenius becomes the first solution to provide instant reports to sales managers on email effectiveness across campaigns and at the individual sales rep level.

"As a former CMO, I was constantly challenged by my sales counterparts to deliver email and website marketing results faster to our frontline sales reps so they could qualify and close deals more quickly," said David Thompson, CEO and co-founder of Genius.com. "Genius Team turns email marketing and website analytics into powerful sales tools for immediate lead generation and qualification by and for the rep."

"The most effective sales managers are fanatics about measuring productivity and results for each rep, using sophisticated telephone technology, for example, to monitor, measure and get the most out of telesales teams. Until now, however, it's been difficult if not impossible for managers to measure the effects of sales rep email activities," said Anneke Seley, CEO of Phone Works, a sales consulting firm. "SalesGenius now gives sales managers the tools to instantly measure prospect email responses and website activity by campaign and by rep. This allows managers to identify the most effective online promotions that increase sales."

The launch of Genius Team for SalesGenius is a direct response to demand from Genius.com's more than 330 corporate customers who have deployed SalesGenius to empower individual sales reps to quickly qualify prospective customers based on email response and website visits. The new Genius Team features now empower sales managers to understand how effective their reps are using SalesGenius to qualify, connect and close deals.

Improved Sales Effectiveness

Sales Managers using Genius Team can measure the team's effectiveness in utilizing email and capitalizing on prospect visits to the company web site to convert prospective customers. Manager reports show results over time and across numerous dimensions, including emails sent, opens, web site visits, pages viewed, and visit duration. Managers can also view a comparison of individual reps to determine which reps need assistance and which have "cracked the code" for online communications that drive response. Finally, managers can see at a glance which email content is generating the best response from prospective customers and provide immediate feedback to their marketing teams to enhance future email marketing campaigns.

Increased Sales Productivity

SalesGenius increases sales productivity by alerting sales reps whenever their prospects open their emails and visit the web site, an immediate indicator of prospect interest. To free up sales reps to focus on responding to qualified leads, Genius Team enables sales or field marketing managers to send emails on behalf of the sales team and trigger instant Genius alerts to the individual sales reps who "own" each lead. With Genius Team, the responsibility of creating email content, uploading templates, selecting lists, and managing email marketing campaigns can be centralized, while ensuring that the relevant sales reps still receive real-time SalesGenius alerts whenever their prospects respond. All preparation work associated with lead qualification is handled for the sales rep, leaving the sales rep free to harvest the results: increased connections, conversations with qualified leads, and closed deals.

About Genius.com

Genius.com, creator of SalesGenius, is the leading on-demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate Web sites.

Genius[R] solutions allow sales and marketing professionals to instantly qualify prospects, determine the success of marketing initiatives, and personalize customer service, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Genius.com Incorporated is a privately held company, funded by Mohr Davidow Ventures, Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Genius.com Incorporated visit www.genius.com or email [e-mail].