Genius Incorporated Launches SalesGenius; Industry's First On-Demand Personal Web Analytics Solution Instantly Turns Sales Professionals Into Sales Geniuses.

SAN MATEO, Calif. -- Genius Incorporated(TM), an innovator of on-demand personal web analytics solutions for sales and marketing professionals, announced today the launch of their inaugural product, SalesGenius. SalesGenius is the first web service that lets sales reps instantly qualify prospects by tracking individual visits to corporate web sites, without any programming or IT involvement. Genius Incorporated is making the product available for free trial, at www.genius.com, and celebrating with a launch event at the San Francisco Museum of Modern Art on Wednesday, May 3, at 6:00 p.m. For more details on the event visit: http://www.genius.com/invite/invite.htm.

The patent-pending Genius Tracker(TM), an Instant Messenger-like client, alerts users immediately when prospects open their SalesGenius e-mail and opt to click to the corporate web site. One-click replay shows which pages have been visited and for how long. The result is that sales professionals have instant access to the information they need to qualify prospective customers and target their specific interests. Sales professionals can then prioritize call-backs to the most interested prospects and offer personalized follow-up.

"SalesGenius has transformed our sales process-our cold calls are now Genius calls," said Chris Hardeman, National Sales Manager at WebEx Communications. "We now better understand what our customers want before we pick up the phone. Using SalesGenius for just two months, we've gotten at least 10 more qualified leads per rep, per week, and over $100,000 in new business."

"While web-analytics tools and CRM solutions are able to provide campaign response rates or pages browsed on a per customer basis, this insight is not immediately available to a sales person," said Leslie Ament, Director, Customer Intelligence Research, Aberdeen Group. "Sales tools that provide real-time access to actionable customer intelligence will transform how sales and marketing professionals interact with customers by enabling higher levels of personalization."

With SalesGenius, prospects are qualified and serviced in three easy
steps:

1. Create an e-mail through SalesGenius or Outlook;

2. Include links to the corporate web site and send the e-mail;

3. Instantly see exactly who responds, which links they click, and
   which web pages they visit.

"SalesGenius delivers upon our vision to transform B2B websites into powerful one-to-one sales and marketing analytics tools," said David Thompson, CEO and co-founder of Genius Incorporated. "With SalesGenius, sales professionals immediately understand who's hot and who's not in their pipeline so they can better serve their customers and sell more, faster."

About SalesGenius(TM)

SalesGenius transforms corporate websites into personal sales offices by delivering immediate individual web visit data to sales professionals without programming or IT involvement. SalesGenius is easy to use and can be up and running in minutes, providing instant customer intelligence from individual email opens, page-by-page web visit reports, and duration of prospect visit information. With SalesGenius, users know which prospects are most interested, resulting in better customer service, more satisfied customers, and increased revenue.

SalesGenius pricing starts at $49 per person, per month. Enterprise pricing is also available.

About Genius Incorporated(TM)

Genius Incorporated, creator of SalesGenius, provides innovative on-demand personal web analytics solutions that deliver individual web visit data directly to sales and marketing professionals. Genius(TM) solutions empower sales and marketing professionals to instantly understand and qualify prospects, determine the success of marketing initiatives and personalize customer service, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Genius Incorporated is a privately held company, funded by Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Genius Incorporated visit www.genius.com or email [e-mail].