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Genio to Produce and Market Mighty Beanz-TM- Collectible Trading Card Products Outside North America - Agreement Builds on Success and Demand for Genio's Mighty Beanz Card Line in North America -.


Business Editors

NEW YORK--(BUSINESS WIRE)--March 16, 2004

Genio Group, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB: GNOI), a developer and marketer of innovative entertainment and leisure products, and Moose Enterprises Pty Ltd PTY LTD Propriety Limited (company structure in Australia) ., an Australia-based toy company, announced today that they have signed a license agreement granting Genio the exclusive worldwide distribution rights (outside North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. ), to produce and distribute a collectible trading card game series based on Moose's Mighty Beanz Mighty Beanz are toys manufactured by Moose Enterprises, a corporation headquartered in Melbourne, Australia. Moose launched Mighty Beanz in the Australia market in 2002; the toy launched in the United States in summer, 2003. (TM) characters. Mighty Beanz, currently one of the most popular global children's collectibles, are targeted to boys and girls boys and girls

mercurialisannua.
 ages 5 through 12, as well as adult collectors.

In February, Genio secured North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 rights to use the Mighty Beanz characters in a collectible trading card game via Spin Master, Ltd., the North American licensee and distributor of Mighty Beanz. Interest in the Genio product line from retailers has been very strong, with several initial purchase orders for Genio's Mighty Beanz trading card game product having been already secured from leading U.S. mass market retailers. Genio's initial Mighty Beanz product line is scheduled for shipment to North American customers in early April.

As with the domestic license, today's agreement with Moose provides Genio with access to hundreds of Mighty Beanz characters for use in its collectible trading card game series. Genio plans to launch the international series with two SKUs - a 9-card booster pack In collectible card games and collectible miniature wargames, a booster pack is a sealed package of cards or figurines, designed to add to a player's collection.

Booster packs generally contain a relatively small number of items (6-19 for cards; 3-8 for figurines), randomly
 and a 40-card Starter Deck that includes one free "rare" Mighty Beanz toy and a Mighty Beanz Universe Collector's Mat. The international series will feature the same total of ninety different cards that are included in the domestic series. Genio is also contemplating the creation of foreign language versions of its Mighty Beanz products.

Genio's President, Susan Eisner, stated, "With our North American Mighty Beanz card product meeting very strong retail demand, we saw an excellent growth opportunity to extend the reach of this new product to territories outside North America. Moose Enterprises has created a product that is an ideal fit with Genio's unique product line. We believe this new collectible card game Collectible card games (CCGs), also called trading card games (TCGs), are played using specially designed sets of cards. While trading cards have been around for longer, CCGs combine the appeal of collecting and strategic game play. , featuring innovative game play and entertaining content with the likeness' of the Mighty Beanz characters, will stimulate the same high level of interest from retailers across the world as we are experiencing in North America."

About Mighty Beanz

Developed by Moose Enterprises in Australia, Mighty Beanz have become one of the most popular children's collectible products in the marketplace with ongoing top three sales rankings in significant worldwide markets. An innovative evolution from the original Mexican Jumping Beans Mexican jumping bean: see spurge.  that have been around for over 50 years, Mighty Beanz are a collectible range of cool bean-shaped characters that jump and even do back flips on any tilted surface, providing children around the globe with hours of fun entertainment.

Following a U.S. launch by Spin Master in September 2003, Mighty Beanz quickly became one of the most popular children's collectible productts in North America based on reported sell-through at retail outlets.

About Genio Group, Inc.

Genio Group, Inc., is a developer and marketer of entertainment and leisure products whose management team has substantial experience in consumer product marketing. Genio Group holds a worldwide license with Marvel Enterprises, Inc. to manufacture and sell specific categories of products built around the globally recognizable Marvel Super Heroes Marvel Super Heroes is a term generally referring to superheroes owned and published by Marvel Comics (see list of Marvel Comics characters).

It is also the name of several specific products and publications:
  • The Marvel Superheroes
(TM), including Spider-Man(TM), The Incredible Hulk(TM), X-Men(TM), Elektra(TM), Daredevil(TM) and the Fantastic Four This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.
You can assist by [ editing it] now.
(TM). Genio Group holds a North American license to produce a trading card series based on the popular Mighty Beanz(TM) collectible characters. The initial Genio Card collection is currently available in select national retailers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  including Target, CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. , Wal-Mart, K-Mart, Toys-R-Us, Walgreens, and Linen & Things among others. For more information about Genio Cards(TM), visit www.geniocards.com.

About Moose Enterprise

Moose Enterprise is a Melbourne, Australia-based Toy Company, and creator of Mighty Beanz(TM). Moose Enterprises has worldwide distribution secured for a number of Moose brands with the most powerful toy companies in the world including; Spin Master, US and Canada; Character Options, UK; Giochi Preziosi, Italy; Hasbro Pacific, Asia and New Boy, Middle East.

Marvel and all related character names are TM & (C) 2004 Marvel Characters, Inc. All rights reserved. Super Heroes is a co-owned registered trademark.

Mighty Beanz and all related character names are TM & (C) 2004 Moose Enterprises PTY Ltd. All rights are reserved.

Except for any historical information that they contain, the statements in this news release regarding Genio Group, Inc.'s plans are forward-looking statements that are subject to certain risks and uncertainties, including, but not limited to, those relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 product demand, pricing, market acceptance, the effect of economic conditions, and intellectual property rights and the outcome of competitive products, risks in product development, risks of non-payment by distributors to Genio Group for purchase of Genio Cards(TM) and inability of Genio Group to reach agreements with distributors for distribution of Genio Cards(TM) in domestic and foreign countries and other factors discussed from time to time in Genio Group, Inc.'s Securities and Exchange Commission filings. Genio Group, Inc. undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 16, 2004
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