Genex Communications Chooses 24/7 Canada to Exclusively Manage Online Ad Sales for Summum Media, Quebec's Leading Web Entertainment Network.

TORONTO -- 24/7 Canada Inc., Canada's leading Web advertising and permission-based email marketing company, a subsidiary of 24/7 Real Media, Inc. (Nasdaq: TFSM), today announced that Genex Communications Inc. has chosen 24/7 Canada to exclusively manage online advertising sales for Summum Media, its leading French Canadian online entertainment specialty network, including the popular sites Showbizz.net, Choi RadioX, and Matinternet.

In November 2004, Genex Communications closed the online ad sales division of its owned and operated Summum Media, a top advertising sales representative for leading Internet and Magazine media in Quebec. Genex chose 24/7 Canada to lead their online advertising sales business, establishing an agreement covering ad sales and ad serving for 12 leading Quebec Web properties, as well as management of their large permission-based email lists totaling more than 50,000 privacy compliant addresses.

The Genex Web Network attracts more than 1 million unique monthly visitors and generates a substantial 30 million page views monthly. Online advertising for the following Web properties is now exclusively sold through 24/7 Canada:

Showbizz.net - www.showbizz.net
Choi RadioX - www.choiradiox.com
Matinternet - www.matinternet.com
Info-affaires - www.info-affaires.com
AlloMontreal - www.allomontreal.com
Circulation Montreal - www.circulationmontreal.com
Le Radio X de Quebec - www.radioxdequebec.com
Magazine Adorable - www.adorable.qc.ca
Magazine Summum - www.summummag.com
CKNU FM 100.9 - www.cknu.com
Les Classees - www.lesclassees.com
Radio Liberte - www.radioliberte.com

John Sclapari, director of business development for 24/7 Canada for Quebec and Eastern Canada, said, "Genex and Summum Media have positioned themselves very well in the entertainment vertical and have established strong relationships with movie studios, as well as key industries such as wine and spirits." Sclapari added, "With this exciting new agreement, advertising clients are now able to benefit from the superior reach into French Canada available through the Genex properties, combined with the online expertise, unique one-stop media buying and integrated reporting opportunities offered by 24/7 Canada."

Patrice Demers, president, Genex Communications said, "We are very pleased to align ourselves with a strong national player like 24/7 Canada. We believe 24/7 is a great fit to help us develop our business within the rest of Canada, as well as generate incremental revenue by having 24/7 also manage our email files. Leveraging 24/7's breadth of contacts and expert staff will significantly cut down on our operating costs, specifically in relation to ad serving and media sales."

Jay Aber, president of 24/7 Canada said, "Summum Media and Genex have been strong competitors of ours in Quebec for several years. We are thrilled to be joining forces. This relationship is win/win - Genex now has national and international advertising sales representation, advertisers receive state of the art reporting on the Genex properties and 24/7 Canada becomes a more dominant online advertising company in Quebec."

The Genex deal caps an exciting year of growth for 24/7 Canada including deals with AskMen.com, TheScore.ca, ICQ, Lycos, renewal of the YellowPages.ca deal and the launch of 24/7 Canada's award-winning Open AdStream(R) ad serving and analytics technology business in Canada.

About 24/7 Canada

24/7 Canada, a subsidiary of interactive marketing and technology pioneer 24/7 Real Media (NASDAQ: TFSM), targets and delivers audiences for Canadian publishers and marketers. 24/7 Canada provides creative Internet advertising media programs, integrated Web site marketing sponsorships, highly targeted permission-based e-mail recommendations and effective Open Adstream(R) Web ad serving and analytics technology solutions. With offices in Toronto and Montreal, 24/7 Canada is the number one permission-based email list broker and manager in Canada and sells advertising for such leading websites as le Groupe Pages Jaunes / Yellow Pages Group, LeDevoir.com, TQS, Admission.com, GTAA.com, ICQ, AskMen.com, TheScore.ca, and the Osprey Media Group.

About Genex Communications Inc.

Genex Communications Inc is a Quebec-based company in constant progression, with several successful divisions having emerged since its inception in 1996. In total, Genex Communications owns and operates web properties, namely Showbizz.net, Matinternet, and a few other, as well as 2 radio stations CHOI and CKNU, 2 magazines Summum and Adorable, 1 event marketing firm, 1 semi-professional hockey team and an indoor advertising network in Quebec.

Caution concerning forward-looking statements.

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of November 29, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.