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Genesis Microchip and Legend Silicon Deliver Chaplin DTV Platform for China.


SANTA CLARA, Calif. & BEIJING -- Genesis[R] Microchip Inc. (Nasdaq:GNSS (Global Navigation Satellite System) The European term for a global satellite-based radio navigation system. See Galileo. ), a world leader in the development of image processing technologies for flat-panel TVs, monitors and other consumer display products and Legend Silicon Corp., a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab.  that develops technology and Application-Specific Standard Products (ASSP (Application Specific Standard Part) An ASIC chip that is designed as a generic device for a particular market. Whereas an ASIC is typically used only by its creator, ASSPs are used by many different companies in the design of their products. See ASIC. ) for digital terrestrial television Digital Terrestrial Television (DTTV or DTT) is an implementation of digital technology to provide a greater number of channels and/or better quality of picture and sound using aerial broadcasts to a conventional antenna (or aerial) instead of a satellite dish or  broadcasting reception, today announced a market-ready DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression.  platform customized for TV manufacturers to deliver fully featured DTVs into the Chinese market quickly and cost-effectively.

The DTV platform, which is being demonstrated at the CCBN CCBN Central Coast Bancorp
CCBN Charles County Business Network
 2007 (China Content Broadcasting Network) Exhibition from March 30 through April 1, features Genesis Microchip's single-chip integrated HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  controller, Chaplin, enabling MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  decoding and Faroudja[R] video processing combined with a front-end module featuring Legend Silicon's demodulator See demodulate.
Demodulator

A device used to recover the original modulating signal from a modulated wave. A demodulator is also known as a detector.
, LGS-8913-A1.

"We expect the Digital TV market in China to skyrocket from less than 14 million units in 2006 to approximately 32 million units in 2010 supported by the August 2007 official live signal announcement, the 2008 Beijing Olympics, the falling cost and price of flat-panel TVs and increased local production of flat-panel TVs," said DisplaySearch founder and president Ross Young. "China represents a high growth opportunity for the new Genesis/Legend digital platform."

"We are pleased to collaborate with Genesis in order to leverage its highly integrated Chaplin DTV solution," said Dr. Lin Yang, chairman and CTO, Legend Silicon Corp. "The combination of Genesis Microchip's and Legend Silicon's industry-leading technologies provides customers with a competitive and advanced solution for this high-growth market."

"We are excited to offer this platform with Legend Silicon to address OEMs' global WXGA/1080p Digital TV requirements," said Graham Loveridge, vice president of TV marketing for Genesis Microchip. "This Chaplin-based solution provides our TV customers with the ability to penetrate the Chinese market with a high-quality, feature-rich DTV solution that supports China's new national Digital Television Terrestrial Broadcast System Standard, incorporating our Emmy award-winning Faroudja video processing technologies."

Legend Silicon's demodulator, which receives an IF signal from the tuner, demodulates China's new standard-based IF signal into an MPEG transport stream Transport stream (TS, TP, or MPEG-TS) is a communications protocol for audio, video, and data which is specified in MPEG-2 Part 1, Systems (ISO/IEC standard 13818-1[1]).  for processing in the Genesis Chaplin IC. The Chaplin solution then decodes the MPEG stream and applies its Faroudja video processing algorithms to output high-quality images on the display.

About Legend Silicon Corp.

Legend Silicon Corp is a fabless semiconductor company that develops technology and application-specific standard products (ASSP) for digital broadcasting and broadband transmission and reception. The company is a co-developer of the Chinese Digital Television Terrestrial Broadcasting (DTTB DTTB Digital Terrestrial Television Broadcasting
DTTB Deutscher Tischtennis Bund German Table-Tennis Federation)

DTTB Digital Terrestrial Tv Broadcasting
) System Standard (GB20600-2006) and provider of the Standard compliant demodulator products to enable fixed and mobile applications. Legend Silicon has operations in Fremont, Calif., Beijing, Shanghai and Tianjin in China. It also maintains a joint DTV Research Center with Tsinghua University in Beijing. To learn more about Legend Silicon, visit www.legendsilicon.com.

About Genesis Microchip

Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection[R] technologies and Emmy award-winning Faroudja[R] video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, A/V receivers and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi[R] by Faroudja deinterlacing, TrueLife[TM] video enhancement, IntelliComb[TM] video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Europe, Taiwan, South Korea, China, Japan and Singapore. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.

Note to Editors: Genesis, Genesis Display Perfection, Faroudja, DCDi by Faroudja, TrueLife, and IntelliComb are trademarks or registered trademarks of Genesis Microchip Inc. All other trademarks are the property of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 28, 2007
Words:639
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