Genesis Driving a Variety of Display and Video Equipment At CES.

Business Editors

LAS VEGAS--(BUSINESS WIRE)--Jan. 6, 2000

CES 2000

Consumer-oriented Digital TVs, Progressive-scan TVs, LCD-TVs and

More Relying On Genesis gmVLX1A-X Integrated Circuit

Genesis Microchip (Nasdaq:GNSS) today reported a diversity of new consumer video applications employing the gmVLX1A-X video processor can be viewed on the CES show floor.

Philips Consumer Electronics (Booth No. 926)

The first digital television from Philips Consumer Electronics maximizes the home-entertainment experience. The 64PH9905 rear-projection television uses a high-definition display widescreen format (64 inches wide, 16:9 aspect ratio) to create a true-to-life cinema event. Whether displaying interlaced or non-interlaced video, image clarity is critical to Philips. A Philips HDTV viewer will now appreciate details he/she has never been able to see before, such as the freckles on a child's cheeks. The 64PH9905 display uses the gmVLX1A-X for line doubling (converting interlaced video to progressive scan) and real-time video scaling (for changing aspect ratios).

"We find the image sharpening filters on the gmVLX1A-X particularly impressive," said Ted Darby, Senior Principal Engineer of Philips Consumer Electronics. "We call that feature 'customer-controlled video enhancement.'"

ADI Corporation of Taiwan (Genesis Booth, No. 5776)

ADI brings to the show the ADI MicroScan TM34, an innovative TV monitor that provides users the advantages of both a TV and a monitor. The MicroScan TM34 delivers excellent picture quality by using an ADI-manufactured, 34-inch picture tube with VGA capability and Genesis Microchip's gmVLX1A-X real-time line-doubling technology.

"In going into the 21 century, ADI is taking a new path to combine computer technology with home appliances. High-tech will eventually go into all households just like televisions did," said Stephen Chou, President of ADI. "By upgrading televisions -- the gateway to the outside world -- with the picture quality, safety standards and functions of a monitor, the MicroScan TM34 maximizes the viewing pleasure as well as functionality for its users."

NeoTronics Inc. (Booth No. 4461)

NeoTronics Inc. will debut a new multimedia LCD-TV at the show, the Ample Vision. Designed for versatile applications such as standalone TVs, picture holders in a wall, entertainment units for automobiles, airplanes, trains, etc, the 10.4-inch monitor is less than 2.6 inches thick. It features an integrated 181-channel TV tuner and offers a VGA/SVGA resolutions supporting 262,144 colors.

"The current unit is embedded with Genesis gmVLX1A-X and gmZ2A/gmZ3A chipsets," said Lloyd Chen, Executive Vice President of Taiwan's NeoTronics Inc. "Also, a new driver board is being designed with the gmZ4, one of the latest chips from Genesis. The overall response from the consumer market on the LCD-TV has been very positive and we should give some of the credit to Genesis's high-quality driver chipsets."

InFocus (Genesis Booth, No. 5776)

InFocus has recently introduced its newest conference room projector, the LP755. This model projects full-screen, true XGA (1024 x 768) resolution, offers high-bright 900 lumens and includes a superior video display. The high-quality video processing is courtesy of the Genesis gmVLX1A-X integrated circuit.

The LP755 projector is the first InFocus projector to ship with new LightPort software, which enables web-based projector management. LightPort is an innovative software program that gives IT professionals the ability to access and manage InFocus conference room projectors through their corporate network, similar to a network printer.

FOCUS Enhancements (Genesis Booth, No. 5776)

The Genesis booth is home to a number of key customer products, including a new professional video product from FOCUS Enhancements, Inc. The TView QuadScan Pro is a cost-effective, high-resolution line quadrupler/video scaler designed to improve images displayed by high-resolution projectors in home theaters and professional AV applications.

When functioning as a line quadrupler, QuadScan eliminates visible scan lines and flicker from standard video; when functioning as a video scaler, QuadScan enables output to high-resolution displays from 640x480 to 1280x1024. Users can select flicker-free, progressively scanned video output supporting 1280x1024, 1024x768, 800x600, and 640x480 displays. The resulting picture in all operating modes is ideally suited for home theater applications.

The TView QuadScan utilizes the Genesis gmVLX1A-X chip for line doubling and scaling.

About the gmVLX1A-X

The gmVLX1A-X integrated circuit (IC) utilizes Genesis Microchip's most advanced vertical/temporal processing and scaling algorithms to convert interlaced (television-style) video for display on high-resolution, non-interlaced systems (e.g., progressive displays). Applications benefiting from this single-chip technology include DVD players, home theater gear, digital TV, PC-TV, projection systems, plasma displays, and scan doubling/quadrupling equipment.

The chip offers many advanced features such as superb real-time shrink, line doubling/tripling/quadrupling zoom, image sharpening and anti-aliasing filters, gamma correction, on-chip color space conversion, plus an "adaptive film mode" used to de-interlace video dubbed from a film source

The 2000 International Consumer Electronics Show (CES) runs Jan. 6-9, 2000, in Las Vegas. The Consumer Electronics Association (CEA) is a trade association representing manufacturers of consumer technology, electronics products and related items. The Innovations 2000 awards program operates in conjunction with the 2000 International CES, annually drawing more than 3,200 domestic and international press, and more than 90,000 retailers, distributors and other consumer technology executives from around the world. For more information, visit: http://www.cesweb.org

Genesis Microchip Inc. (Nasdaq:GNSS) -- an ISO9001-registered company -- designs, produces and markets highly integrated semiconductors for flat panel displays, home theater equipment, projection systems, video workstation gear and dozens of other applications. You can find Genesis chips in products from Acer, Apple Computer, Daewoo, Dell, Fujitsu, IBM, In Focus Systems, Hitachi, LG Electronics, Mitsubishi, NEC, Philips, Samsung, SGI, Sharp, Sony, Tatung, ViewSonic and more than 200 other companies. Genesis Microchip is headquartered in Thornhill, Ontario, Canada, while its U.S. subsidiaries are located in San Jose and Mountain View, Calif. Further information is available at: http://www.genesis-microchip.com.

Editor Note:

- Ample Vision is a trademark of NeoTronics Inc. - CES is a registered trademark of the Electronic Industries Association - InFocus is a registered trademark of InFocus Systems, Inc. - LightPort is a trademark of InFocus Systems, Inc. - LP755 is a trademark of InFocus Systems, Inc.