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Generation MOCA.


It started as a beloved outpost on the edges of Little Tokyo, a makeshift arts venue with the funky name: Temporary Contemporary.

Those tentative beginnings matured into the Museum of Contemporary Art, which threw itself a party over the weekend to celebrate its 25th anniversary.

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 has always focused on the Los Angeles art scene. A controversial Temporary Contemporary show in 1992 called "Helter Skelter: L.A. Art in the 1990s," showcased some of the more challenging visions of working Los Angeles artists, including Chris Burden and Robert Williamson. In 1997, a large gift from the Lannan Foundation increased the museum's holdings of work by local artists.

In the spring of 1979, the museum was started by a group of private citizens, led by philanthropist and modern art lover Eli Broad. "A lot of people tried to create a contemporary art contemporary art, the art of the late 20th cent. and early 21st cent., both an outgrowth and a rejection of modern art. As the force and vigor of abstract expressionism expressionism, term used to describe works of art and literature in which the representation of reality is distorted to communicate an inner vision. The expressionist transforms nature rather than imitates it.

In Art



In painting and the graphic arts, certain movements such as the Brücke (1905), Blaue Reiter (1911), and new objectivity (1920s) are described as expressionist.
 diminished, new artistic movements and styles arose during the 1960s and 70s to challenge and displace modernism in painting, sculpture, and other media.
 museum, but they were short on money and long on wind," he said.

With the support of former Mayor Tom Bradley, MOCA received about $12 million from the Community Redevelopment Agency's Public Art Fund, under which 1 percent of the budgets for Bunker Hill office towers went to pubic art. "But the mayor said you couldn't do that unless you raise $10 million for an endowment. We raised $13 million," said Broad.

In 1983, MOCA opened the Temporary Contemporary at a former police garage in Little Tokyo. The building was renovated by Los Angeles architect Frank Gehry, who also did the stage design for its first event, a performance piece called "Available Light."

The Temporary Contemporary is now permanent. MOCA's rent-free lease on the building (renamed The Geffen Contemporary in 1996) expires in 2053.

In 1984, MOCA made its first major purchase: 80 works of abstract expressionism and pop art pop art, a movement that first emerged in Great Britain at the end of the 1950s as a reaction against the seriousness of abstract expressionism. British and American pop artists employed a common imagery found in comic strips, soup cans, and Coke bottles to express formal abstract relationships. By this means they provided a meeting ground where artist and layman could come to terms with art. from the collection of Count and Countess Giuseppe Panza. MOCA has since obtained over 5,000 objects in all media, including sculptures, photographs, multimedia, and an earthwork in the Nevada Desert.

MOCA's main venue at the California Plaza opened in 1986, with an inaugural exhibition that featured more than 400 works from 1945 to 1986, several of which were commissioned for the show.

MOCA also scheduled a series of exhibits to celebrate the anniversary. On display now are the first complete retrospective of Robert Smithson, best known for his "Spiral Jetty," a 1,500-foot rock coil dramatically situated in Great Salt Lake Great Salt Lake, shallow body of saltwater, NW Utah, between the Wasatch Range on the east and the Great Salt Lake Desert on the west; largest salt lake in North America. Fed by the Weber, Jordan, and Bear rivers, the lake varies greatly in size and depth according to weather changes. Its average depth ranges from 13 to 24 ft (4 to 7.3 m).; Ed Ruscha's "Chocolate Room," his only installation work; and a retrospective of 250 of Ruscha's works on paper.

In coming months, MOCA will present a show of masterworks from its permanent collection, a retrospective of 125 works by celebrated New York painter Jean-Michel Basquiat, and "Visual Music," an examination of the relationship between music and visual art.
COPYRIGHT 2004 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Title Annotation:The LABJ's L.A. Stories; Museum of Contemporary Art
Author:Berkowitz, Eric
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Oct 18, 2004
Words:450
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