General Trend Towards High Quality Premium Food Impacts US Dairy Market.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c69812) has announced the addition of Euromonitor International's new report: Dairy Products dairy products dairy npl → produits laitier dairy products dairy npl → Milchprodukte pl, Molkereiprodukte pl in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. to their offering. Our Dairy Products in the United States report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change. Product coverage: drinking milk, cheese, yoghurt and other dairy products. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? - Get a detailed picture of the confectionery industry; - Pinpoint growth sectors and trends and identify factors driving change; - Understand the competitive environment, the market's major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop. With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. to help drive informed strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . Extract from Executive Summary: Packaged food experiences modest growth in 2006 The US packaged food market is projected to grow modestly in value terms in 2006. Products offering convenience, such as prepared salads, frozen ready meals, and chilled soups, are expected to drive growth. Health claims are predicted to boost sales of olive oil olive oil, pale yellow to greenish oil obtained from the pulp of olives by separating the liquids from solids. Olive oil was used in the ancient world for lighting, in the preparation of food, and as an anointing oil for both ritual and cosmetic purposes. and yoghurt. Despite high fuel prices, a weak housing market, and an environment of modest economic growth, consumers are continuing to purchase packaged foods that offer added convenience, even if they cost more. Consumers seek out healthier alternatives... American consumers are increasingly seeking out healthier food alternatives. The rise in obesity rates, as well as the ageing of the US population, has increased consumers' interest in improving their health. Many Americans are seeking to change their diet and move to healthier foods, such as high-fibre and fat-reduced products. Whole grains continued to perform strongly in 2006 after getting a sales boost in 2005, when the US Department of Agriculture urged Americans to eat three servings or more of whole grains daily in The 2005 Dietary Guidelines dietary guidelines Cardiology A series of dietary recommendations from the Nutrition Committee of the Am Heart Assn, that promote cardiovascular health. See Caloric restriction, food pyramid, French paradox. and the new "MyPyramid.gov" food guide. Consumers also warmly embraced organics and products offering portion control. Organic products continued their strong growth in 2006, as Americans willingly paid higher prices to avoid artificial growth hormones, antibiotics and pesticides. Items offering portion control, such as Kraft 100 Calorie Packs, performed well, as these products offer a guilt-free way to partake of favourite foods, such as Oreo cookies. ...but still embrace convenience... Convenience remains one of the most important attributes for consumers. While seeking out health and delicious flavours, Americans want an easy to prepare meal solution. Items such as frozen ready meals and prepared salads allow consumers to eat entrees and salads without the need to wash, cut and cook vegetables, whilst products such as drinkable yoghurt allow consumers to eat healthfully health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. See Usage Note at healthy. health and obtain nutrients, such as calcium, while also being convenient and portable at the same time. ...and indulgence There is a move towards high quality premium or luxury food, such as premium chocolates, artisanal cheeses, small-batch sauces, and artisan-style bread. The expansion of Starbucks coffee shops has prompted many consumers to trade up to premium coffees. The Starbucks factor, combined with the celebrity chef In its strictest sense, a celebrity chef is a someone who has become well-known for his/her cooking. The first historical personality that fits this description is Martino da Como but in practical terms the term grew in popularity during the 1990s. phenomenon and the expansion of Whole Foods Market, has led many consumers to trade up to premium foods. Food shows on the Food Network, PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, (Public Broadcasting public broadcasting: see broadcasting. System), and Bravo ("Top Chef Top Chef is an American reality competition show that airs on the cable television network Bravo, in which chefs compete against each other in weekly challenges. They are judged by a panel of professional chefs and other notables from the food and wine industry with one or ") have created a nation of "foodies": consumers with sophisticated tastes who seek out the best. Companies Mentioned: Weston Foods ConAgra Foods Inc Hershey Co Dole Food Company Dole Food Company, Inc. is an American-based agricultural multinational corporation headquartered in Westlake Village, California and is the leading grower and packer of such food items as bananas, pineapples (fresh and packaged), grapes, strawberries, and other fresh and frozen Inc Chiquita Brands International Inc General Mills Inc Frito-Lay North America JM Smucker Co Pinnacle Foods Corp Nestle FoodServices Kraft Foodservice Unilever Foodsolutions Sara Lee Foodservice For more information visit http://www.researchandmarkets.com/reports/c69812 |
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