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General Motors assembly plant produces first Isuzu pickup truck.

SHREVEPORT, La.--(AutomotiveWire)--Dec. 5, 1995--General Motors Tuesday produced the first regular production Isuzu Hombre compact pickup at its assembly plant in Shreveport.

Representatives and team members from Isuzu Motors Limited, the GM Truck Group and the plant were on hand to witness Clifford J. Vaughan, GM vice president and truck group executive, and Hiromichi Matsuka, executive vice president and representative director, Isuzu Motors Limited, drive the vehicle off the assembly line.

The first Hombre assembled was a red, two-wheel drive, regular cab, short box pickup. It has a 2.2L engine and a five-speed manual transmission.

"This project supports GM's and Isuzu's overall international strategies," Vaughan said. "This vehicle is an example of how to optimize global resources and the GM/Isuzu relationship in designing, developing, building, and marketing a world class vehicle."

General Motors was responsible for the overall base vehicle development, powertrain, and powertrain packaging. Isuzu was responsible for the styling differentiation and design of many of the exterior panels.

"The perseverance of the GM Truck Group and Isuzu engineers ensured that we brought to market a truck that is Isuzu in style and performance," Matsuka stated. "Their efforts to drive down costs and retain the highest standard of quality were exceptional."

The Hombre will be marketed and distributed in the United States through American Isuzu Motors Incorporated's (AIMI) 600 dealer network. First-year production will be 25,000 units.

"The Hombre provides AIMI dealers with a uniquely styled Isuzu truck which relies on proven engineering fundamentals. By assembling the vehicle in the United States and sourcing many components locally, we reduce or eliminate the business pressures caused by currency fluctuations or tariffs," said AIMI president Yoshito Mochizuki.

General Motors is the world's largest full-line vehicle manufacturer of both cars and trucks. The GM Truck Group, a vehicle development organization within GM's North American Operations, designs, engineers and manufactures six light-duty and commercial truck platforms for markets around the world.

American Isuzu Motors Inc., based in Whittier, Calif., is the U.S. distributor of sport-utility vehicles, light-duty pick-up trucks, medium-duty commercial vehicles and diesel engines.

GM and Isuzu have maintained a working relationship for over 24 years.

CONTACT: GM Truck Group

Jeff Kuhlman, 810/753-3438

or

AIMI

Dan McCue, 800/662-2464
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Publication:Business Wire
Date:Dec 5, 1995
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