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General Mills Points 4 Play Makes it Simple to Get Active and Save in the New Year; Gifts That Get Your Family Going.

MINNEAPOLIS -- Stumped trying to figure out what to get the kids for the holidays? It might be surprising, but look no further than the kitchen pantry to save up to 25 percent on fantastic finds for the family and get free shipping to boot.

Begin the gift search by logging on to Points 4 Play is an extension of the Betty Crocker Points program that rewards families with deep discounts on high-quality sporting equipment that can make great presents for the whole family. Whether it's a huge 12 foot x 7.5 foot Newtech Hawaiian Delta Kite or a Burley bike trailer on the family's wish list, just click on the item and you will automatically save up to 25 percent off the retail price of the merchandise(1). In addition, the site offers free shipping. Clip the points from any of more than 400 participating General Mills products and redeem at the Points 4 Play Web site for free shipping. It could take as few as five large cereal boxes to earn free shipping on a $48 order.

"We want to make it easy for families to get active in the New Year, which is why we're offering high-quality sporting equipment at less-than-retail prices," said Jeff Peterson, promotions director. "We hope families will take advantage of the great discounts on all of the exciting equipment Points 4 Play has to offer, everything from jogging strollers to kites."

(1)Some items may require points to receive discount.

This year, give the gift of health by giving presents that encourage family fun and exercise. In addition to being the key to better health now and in the future, exercise is an important component of the recently released USDA "My Pyramid" Food Guidance System. The revamped Food Pyramid, based on the 2005 Dietary Guidelines for Americans, recommends children and teenagers get at least 60 minutes of physical activity every day.

After searching your kitchen cupboards for savings, consider these other Points 4 Play gift ideas to help flex the family's muscle in the New Year:

--Little ones can enjoy pedaling along with the family in the Kettrike Air-Navigator tricycle with its bright colors and rear bucket. Let the kids ride alone or attach the steering handle to help guide a younger rider.

--For kids, what could be more fun than sleeping under the stars and making s'mores? The Eureka! Tetragon will encourage young campers to enjoy the outdoors, even in their own back yard.

--Young explorers need to hit the trail prepared. Wild Planet Explorer Gloves and Extreem Canteen ensures they have the right gear for backyard exploration, all-day hiking or biking expeditions, beachcombing and camp-outs.

About Betty Crocker Points

In its seventh decade, the Betty Crocker Catalog represents a rewards/recognition program that offers quality merchandise at less-than-retail sale prices. Betty Crocker Catalog Points are found on more than 400 General Mills products. Today, more than two billion General Mills packages carry redeemable points. For more information on Betty Crocker Points and the Catalog, please visit

About General Mills

Located in Golden Valley, Minn., General Mills is a leading global manufacturer and marketer of consumer foods products. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Old El Paso and more. It also has more than 100 U.S. consumer brands including Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo yogurts; Betty Crocker desserts and dinner mixes; Betty Crocker and Nature Valley snacks; Totino's frozen pizza and snacks; and Progresso ready-to-serve soups. General Mills is a leader in the bakeries and foodservice business as a major supplier of baking and other food products to the foodservice and commercial baking industries. For more product or recipe information, please visit the General Mills Web site at
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 10, 2005
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