General Magic Unveils Enhanced magicTalk Enterprise Platform to Extend Voice Self-Service to the Global Enterprise.Business Editors/High-Tech Writers J2EE (Java 2 Platform, Enterprise Edition) A platform from Sun for building distributed enterprise applications. J2EE services are performed in the middle tier between the user's machine and the enterprise's databases and legacy information systems. and VoiceXML An extension to XML that defines voice segments and enables access to the Internet via telephones and other voice-activated devices. AT&T, IBM, Lucent and Motorola created the Voice XML Forum in 1999 to support this development. For more information, visit www.voicexml.org. See XHTML+Voice. 2.0 Compliant
and Telephony Meaning "sound over distance," it refers to electronically transmitting the human voice. In the beginning, telephony dealt only with analog signals in the circuit-switched networks of the telephone companies. Functions Critical to Delivering the Next Generation of Partner, Customer and Employee Care General Magic, Inc. (Nasdaq:GMGC), a pioneer in enterprise voice infrastructure software, today announced a series of important enhancements to its magicTalk(R) Enterprise Platform suite of software that significantly increases the ability of enterprises to rapidly develop and deploy self-service voice applications accessible by telephone. Available now, the magicTalk Enterprise Platform 1.5 integrates key technologies from General Magic's recently signed OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and partner InterVoice-Brite, Inc., for the delivery of a wide range of computer-telephony integration (CTI) and other advanced telephony functions to the fast-growing adj. 1. tending to spread quickly; - used mostly of plants. Adj. 1. fast-growing - tending to spread quickly; "an aggressive tumor" strong-growing, aggressive market for next-generation interactive voice response (IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. ) solutions that leverage Internet/Web technologies. "The new capabilities in the magicTalk Enterprise Platform extend it as the enterprise voice platform of choice for companies seeking to provide voice access to their e-business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web. applications and expand call center automation," said Paula PAULA Possession of Alcohol Under the Legal Age Skokowski, VP Marketing, General Magic. "With the magicTalk Enterprise Platform as their voice infrastructure, companies can quickly deploy voice-enabled enterprise applications that enable customers, employees, partners and suppliers to access content and execute To run a program, which causes the computer to carry out its instructions. See executable code, instruction and EXE file. execute - execution transactions in the most cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. manner, leveraging the same business logic and enterprise software across Web, wireless and voice services." By combining the advanced technologies of General Magic and InterVoice-Brite, the magicTalk Enterprise Platform provides a Web-based IVR solution incorporating voice user interfaces that humanize hu·man·ize tr.v. hu·man·ized, hu·man·iz·ing, hu·man·iz·es 1. To portray or endow with human characteristics or attributes; make human: humanized the puppets with great skill. 2. the caller's experience of self-service phone applications. Important new features in the magicTalk Enterprise Platform for making Web-based IVR a key channel for use by companies in extending voice self-service to customers and other constituents include: -- Voice alerts and notifications. Using the magicTalk Enterprise Platform companies can now "push" targeted information over the voice channel to any device to gain recipient's attention and/or spur action. Expanded outbound call support within the magicTalk Enterprise Platform, including live call detection and live agent transfer, enables enterprises to not only broadcast alerts and "push" notifications across the voice channel but also provide the recipient with a voice user interface to take action based on the alert. For example, outbound voice notifications can be used to notify customers of account status and activity, product shipments or product promotions and the voice user interface can offer customers the opportunity to take action on the spot, such as request increase in credit limit, schedule a delivery time, or purchase a product over the phone. -- VoiceXML 2.0 compliant browser. The magicTalk Enterprise Platform supports voice applications written to the latest version of the VoiceXML specification - VoiceXML 2.0. Bundled with the magicTalk Enterprise Platform is a front-end component called the magicTalk VoiceXML Gateway that manages the VoiceXML-based voice user interface for voice self-service transactions and inquiries over any wireless/wireline phone. The magicTalk VoiceXML gateway recognizes caller's input and requests and presents information to the caller either in the form of pre-recorded prompts or personalized voice responses dynamically generated from up-to-date enterprise data. -- Out-of-the-box telephony functions. The telephony functions in the magicTalk VoiceXML Gateway provide the ability to answer, screen and transfer large volumes of calls simultaneously. Inbound calls can be screened using Automatic Number Identification (ANI) and Dialed Number Identification (DNIS) recognition. Options for transferring calls include Blind Transfer, Music-on-Hold, Digital Answer Detect and Smart Transfer. Outbound call support allows push notifications. User data input and menu selection can be done either through spoken input or through the touchtone keypad (DTMF). -- Extensive CTI support. The magicTalk Enterprise Platform supports the most widely used computer-telephony interfaces, allowing seamless integration of voice-enabled applications with contact center solutions. Available CTI interfaces include Aspect Contact Server; Aspect Application Bridge CTI v5, v7; TSAPI Passageway (Avaya/Lucent G3); Cisco Intelligent Contact Manager with Service Control, Dialogic CT-Connect CTI v3; Genesys 6.1 IVR and T-server; TAPI 2.0 CTI Interface; OAI Intecom; HP CCM v5.8; Quintus VOX Server v5.0; Nortel Meridian Link/Interlink; CT-Connect 5.0; 3G Support; Analog to Digital T1 or E1 connectivity; ISDN, CAS, SS7 protocol support for both AT&T and Nortel, including NFAS; Port-to-Port switching, bridging, conferencing and full application level call control. About General Magic General Magic is a leading voice infrastructure software company that provides enterprise-grade software and supporting voice dialog design and hosting services that enable companies to quickly and efficiently provide anytime, anywhere access to information and services over the telephone. General Magic's VoiceXML & J2EE(TM)-based solutions enable enterprises to easily integrate voice access into enterprise applications using a broad selection of speech recognition technologies and telephony interfaces. These solutions make voice a strategic tool in helping businesses improve the customer experience, reduce transaction costs Transaction Costs Costs incurred when buying or selling securities. These include brokers' commissions and spreads (the difference between the price the dealer paid for a security and the price they can sell it). , and provide high quality, voice branded access to content and services. General Magic is headquartered in Sunnyvale Sunnyvale, city (1990 pop. 117,229), Santa Clara co., W Calif., near San Francisco; settled 1849, inc. 1912. A city in Silicon Valley, its many manufactures include semiconductors; machinery and instruments; electrical, electronic, and aerospace products; , Calif. For additional information, visit www.generalmagic.com. General Magic notes that this press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve known and unknown risks, uncertainties and other factors that may cause industry trends, or actual results, performance or achievement to be materially different from any future trends, results, performance or achievements expressed or implied Inferred from circumstances; known indirectly. In its legal application, the term implied is used in contrast with express, where the intention regarding the subject matter is explicitly and directly indicated. by these statements. These include, among others, risks and uncertainties concerning the adequacy of the company's financial resources to execute its business plan; market acceptance of the company's voice application products and services; the risk that the company's stock may be delisted from the Nasdaq Stock Market Nasdaq stock market The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. , the company's ability to generate sufficient revenues from its products and services to operate profitably; the company's ability to attract, retain and motivate key technical, sales, marketing and management personnel; the ability of the company to establish and maintain relationships with businesses that have high volume customer interactions, and to establish alliances with companies that offer technology solutions for such businesses; the challenges inherent in the development, delivery and implementation of complex technologies; and the company's ability to respond effectively to competitive developments. These and other risks and uncertainties are detailed in General Magic's filings made with the Securities and Exchange Commission on Forms 10-K, 10-Q and 8-K. Note to Editors: General Magic and magicTalk are trademarks of General Magic, Inc., which may be registered in some jurisdictions. |
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