Gender neutral in a sex-specific world.Over the past few years, there has been an effort by many executives to broaden their demos by adopting a new mantra: "We are trying to become a little more gender neutral," said Betsy McGowen, Kids' WB Kids' WB is the Saturday morning cartoon block of The CW Television Network's weekend programming. The CW is the result of The WB merge with UPN in 2006. History
Early years general manager.
"I'm guessing that we're 80-85 percent boy right now and we'd like to be 60 percent boy and 40 percent girl," McGowen said. "The programming for the Fall is already in place so we obviously aren't changing any of that. But in the last few scripts we've put in the process since I've come on board, we've included a little humor and are looking for Looking for
In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. things like that."
Al Kahn, Chairman of 4Kids Entertainment, which produces Fox's Saturday morning action cartoon block, 4KidsTV, admitted that gearing solely toward boys, as Fox has traditionally done, is not smart business. "We had a lot of tweaking tweaking Vox populi Fine-tuning to produce optimal results to do. We are putting in a girls hour. I should say, two shows starring girls--Tokyo Mew-Mew and Winx Club This article needs copy editing for grammar, style, cohesion, tone and/or spelling.
You can assist by [ editing it] now. . Whether or not that's a girls' hour is yet to be known.
"The reason for that block was two-fold: to get a better girl comp, but also because ABC ABC
in full American Broadcasting Co.
Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. on Saturdays is giving up that 8-9 a.m. slot to go with Good Morning America Good Morning America is a weekday morning news show that is broadcast on the ABC television network. The show was adapted from The Morning Exchange, a morning show created by and airing on the ABC affiliate in Cleveland, Ohio, and was launched nationally as . So, because ABC is really a girls' block, we thought the strategy was appropriate. We're hopefully adding a higher level of kid friendly programming and the combination of these [things] will have a positive effect."
Kahn said that his company's long-term goal always was to be more gender neutral, despite the action-heavy theme. "Our thought process was always to get all the different segments--we want to be in pre-school, we want to be in girls, we want to be in boys. The question was: Where do they air? Some of these things "These Things" is an EP by She Wants Revenge, released in 2005 by Perfect Kiss, a subsidiary of Geffen Records. Music Video
The music video stars Shirley Manson, lead singer of the band Garbage. Track Listing
1. "These Things [Radio Edit]" - 3:17
2. had been warehoused, pending a place that would make sense for them to air," he said. "We also sell programming to other networks, so we were going to pitch some of these programs to other nets which had the appropriate demography, But obviously when the ABC situation was announced, we felt that since we get such a low girl viewership it made sense to put the girls show onto the block as long as they sustained the action-adventure motif."
Kahn explained his company's business strategy: "Our road is more toward marketing concepts we believe have ancillary value off network, because we do a lot of licensing. If you look at it From that perspective, you are only servicing half the kids' population [with boyheavy fare]. So, from a strategic position, we were not servicing half the target audience we professed to be involved with, which is kids." He continued, "We are looking at anything that meets the criteria of." A) viable programming that supports play patterns--either toward boys, girls or preschoolers, and B) that we believe is based on some format or thematic success--whether it existed already or whether we believe it is coming from a place that kids already like to begin with--and we can build upon that success."
Jim Samples of Cartoon Network For Cartoon Network outside of the United States, see .
Cartoon Network is a cable television network created by Turner Broadcasting which primarily shows animated programming. Worldwide said that his network isn't necessarily taking a new approach by going after girls. "We accelerated the process this year because we needed to do a slight course correction. But mostly what you are seeing is a network coming of age and maturing. Cartoon Network is all about animation so we're naturally boy-skewing. But to maximize ratings we need to be better balanced, so we have shifted. We are still action-oriented but we have added more comedic elements to become more gender balanced. As a result, we have increased girls by 200 percent. But our boys have increased as well." He continued, "It has been our strategy building on The Powerpuff Girls," speaking of a new generation of cross-gender animation made possible by the property. "People thought it would never work, but the action was so good that boys watched it. That taught us that it could be done. It is possible to reach boys and girls boys and girls
mercurialisannua. by using the right mix of action and relationships between the characters."
Samples points to Teen Titans and Codename: Kids Next Door as animated series that have attracted both genders. "Teen Titans takes classic superheroes Superheroes are fictional heroes who possess abilities beyond those of normal human beings.
Superheroes may also refer to:
Nickelodeon is also aiming more toward the middle, according to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. programming vice president Pete Danielsen. "We are shifting a bit. We've made a conscious decision to be gender neutral. While some of our new programming some might veer boy, like Avatar, and some might veer girl, like Unfabulous, in the end we want it to appeal to both. We feel that a comedy like Ned is gender neutral and will appeal equally."
Entering its third season on the air, NBC's Discovery Kids was gender balanced from its inception, although not necessarily by design. General manager Marjorie Kaplan noted, "We thought we would skew (1) The misalignment of a document or punch card in the feed tray or hopper that prohibits it from being scanned or read properly.
(2) In facsimile, the difference in rectangularity between the received and transmitted page. boys. But I think the Fact that we don't isn't because the brand is inherently more one way or the other or that our shows are more inherently attractive to one or the other. I think it's mostly an artifact A distortion in an image or sound caused by a limitation or malfunction in the hardware or software. Artifacts may or may not be easily detectable. Under intense inspection, one might find artifacts all the time, but a few pixels out of balance or a few milliseconds of abnormal sound of what it means to be on Saturday morning--we're not shooting anybody."
Traditionally, PBS PBS
in full Public Broadcasting Service
Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, has always reached out to both genders, (in part because they target such young children), with a strategy they claim will not change. Senior vice president of programming, John Wilson John Wilson may refer to: Politicians