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GenCorp Specialty Polymers introduces high performance GenCryl latices.


MOGADORE, Ohio--(BUSINESS WIRE)--April 19, 1996--GenCorp's Specialty Polymers Division has added a new line of high performance products to its extensive GenFlo(R) latex latex, emulsion of a polymer (e.g., rubber) in water (see colloid). Natural latexes are produced by a number of plants, are usually white in color, and often contain, in addition to rubber, various gums, oils, and waxes.  product line. GenCryl(TM) latices la·ti·ces  
n.
A plural of latex.
 represent a new polymer family that are specifically engineered for the highly competitive coated paper Coated paper is paper which has been coated by an inorganic compound to impart certain qualities to the paper, including weight and surface gloss, smoothness or ink absorbency. Kaolinite is the compound most often used for coating papers used in commercial printing.  market in response to the growing need for enhanced latex binder performance in paper coating formulations.

GenCryl(TM) latices provide excellent printability, improved blister blister, puffy swelling of the outer skin (epidermis) caused by burn, friction, or irritants like poison ivy. A response of the body to protect deeper tissue, blisters generally contain serum, the liquid component of blood.  resistance, and a reduced tendency to mottle mot·tle  
tr.v. mot·tled, mot·tling, mot·tles
To mark with spots or blotches of different shades or colors.

n.
1. A spot or blotch of color.

2. A variegated pattern, as on marble.
 in both coated freesheet and lightweight grades. The increased strength properties of GenCryl(TM) latices translates to improved performance on the printing press and may allow for reductions in binder levels in some coating formulations.

GenCorp incorporated new process technology and a capital investment to produce the GenCryl(TM) products at the Division's state-of-the-art latex plant in Green Bay, Wisconsin Green Bay is the county seat of Brown County in the U.S. state of Wisconsin.

The city is located at the head of its namesake Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River.
. This new technology is another innovation by GenCorp's Advanced Development Group which was created in 1992.

"GenCorp is committed to setting the standard for customer responsiveness in meeting the needs of the coated paper industry through the pursuit of innovative solutions. The development of our GenCryl(TM) latices is another example of that ongoing commitment," said Denise Hensel, Market Development, Specialty Polymer Division.

GenCorp is a technology-based company with strong positions in the polymer products, automotive and aerospace and defense industries.

For more information about GenCorp's Specialty Polymer Division products including GenCryl(TM) and GenFlo(R) latices, contact your GenCorp account manager or Denise Hensel at 330/628-6568.

CONTACT: GenCorp

Joan Thompson, 330/869-4298
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 19, 1996
Words:250
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