Gemstar-TV Guide International Inc.Los Angeles-based Gemstar-TV Guide International Gemstar-TV Guide International, Inc. is a media company that licenses interactive program guide technology to multichannel operators, such as cable and satellite television providers, and consumer electronics manufacturers, video recorder scheduling code under brands such as VCR Inc. has appointed four executives to help centralize cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. its business for licensing interactive TV listings to makers of digital televisions and recording devices. The company promoted Lydie Levy, formerly managing director for Gemstar-TV Guide Europe, as chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. for the consumer electronics licensing group. Simon Adams, previously deputy managing director for the unit's European division, has been promoted to senior vice president of marketing and sales worldwide. New hires are Thomas Carson, a former Thomson Corp. executive who will run the consumer electronics business in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , and Akitaka Nishimura, a former Panasonic executive who will head Gemstar Multimedia Ltd. in Japan. Staff reporter Deborah Crowe can be reached at (323) 549-5225, ext. 232, or at dcrowe@labusiness.journal.com. |
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