Printer Friendly
The Free Library
14,670,922 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Gecko, Duck make the grade.


THE AFLAC AFLAC American Family Life Assurance Company
AFLAC American Family Life Assurance Company of Columbus
AFLAC Apologies For Lack of Audi Content (Audi listservs) 
 DUCK AND GEICO'S GECKO gecko (gĕk`ō), small or medium-sized lizard of the family Gekkonidae. The more than 300 species are distributed throughout the warm regions of the world, mostly in the Old World. Despite folklore to the contrary, their bite is not poisonous.  scored high in their Q Score rating and were among the top 10 characters ranked for familiarity and appeal, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a survey of 1,800 consumers completed by Marketing Evaluations. The Q Score determines the strength of consumer appeal at a particular point in time as well as how it tracks over time, said Henry Schafer, executive vice president of Marketing Evaluations.

The most important thing not to do to keep an icon popular, said Schafer, is to become complacent com·pla·cent  
adj.
1. Contented to a fault; self-satisfied and unconcerned: He had become complacent after years of success.

2. Eager to please; complaisant.
 about its drawing power.
COPYRIGHT 2006 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:BRANDING
Author:Goch, Lynna
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 1, 2006
Words:91
Previous Article:InsureMe debuts blog for affiliates.(ONLINE MARKETING)(Brief Article)
Next Article:Helpful duck.(Aflac Duck's 'Pitchin' In' ad)(Brief Article)
Topics:



Related Articles
Gripping question.(Letters)(Letter to the Editor)
SOUND OFF.(Letters)(Letter to the Editor)
Popular Gecko.(BRANDING)(Brief Article)
A brand new approach: auto insurers are looking to various channels and a consistent message to brand their companies.(Property/Casualty)
Microbe superglue.(Brief article)
Not slippery when wet.
Go To Sleep Gecko: A Balinese Folktale.(Brief article)(Children's review)(Book review)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles