Geary Interactive Selects Mediaplex MOJO Adserver & Mail; Integrated Ad Serving & Email Platform Offers Advanced Conversion Tracking Features.WESTLAKE VILLAGE, Calif. -- ValueClick, Inc.'s (Nasdaq:VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ) Mediaplex division today announced that leading online advertising agency Geary Interactive has selected Mediaplex's integrated MOJO Adserver ad serving and MOJO Mail email solution. MOJO's unified return-on-investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) tracking technology will enable Geary to precisely measure the effectiveness of sophisticated online campaigns, including those that use both display ad units and email messages. As more and more advertisers employ a multi-channel online marketing approach -- using both display ads and emails to reach the same users -- it creates the need to track individual channel effectiveness, without double-counting conversions, within the combined online media mix in order to maximize campaign ROI. The Mediaplex MOJO solution addresses this challenge through its unified ROI tracking platform, which normalizes and consolidates display ad and email tracking See e-mail tracker. and makes reporting accessible through a single user interface. Geary Interactive is an award winning, full-service online advertising agency with services in online marketing, design and programming. With offices in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. and Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Geary was recently named San Diego's second fastest growing company, and has a client list that includes Paramount Parks Paramount Parks was an operator of theme parks and attractions, which annually attracted about 13 million patrons. Viacom had assumed control of the company as part of its acquisition of Paramount Pictures in 1994. , It's Just Lunch, San Diego State University San Diego State University (SDSU), founded in 1897 as San Diego Normal School, is the largest and oldest higher education facility in the greater San Diego area (generally the City and County of San Diego), and is part of the California State University system. , Boyd Gaming Boyd Gaming Corporation (NYSE: BYD) is a Las Vegas, Nevada based business engaged in the development, ownership and operation of hotels and casinos throughout the United States. , University of Phoenix, and 20th Century Fox. "We are driven to help our clients succeed, and Mediaplex is equally focused on helping us succeed," said John McKusick, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. and Founder of Geary Interactive. "MOJO's ease-of-use and integrated display ad and email tracking technology made it the natural choice to help us stay ahead of the curve. The combination of our strategic vision, marketing expertise and Mediaplex's advanced solutions will help us drive results for our clients on a daily basis." "Mediaplex's integrated approach to ad serving and email marketing is another example of ValueClick's focus on helping advertisers effectively leverage all online channels," said Tom Vadnais, general manager of Mediaplex. "Through one intuitive user interface and an integrated tracking platform, we make it easy for agencies and advertisers to deliver and measure the sophisticated, multi-channel campaigns they want to run today." Experience a hands-on demonstration of Mediaplex's portfolio of third-party and publisher ad serving and email campaign management solutions in Booth #217/219 at the AD:TECH conference, April 25-27 at the San Francisco Marriott The San Francisco Marriott is a skyscraper in San Francisco, California. The building rises 436 feet (133 meters) in the southern region of San Francisco’s Financial District. It contains 39 floors, and was completed in 1989. Hotel. For more information on AD:TECH, please visit www.ad-tech.com. About ValueClick ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:
-- ValueClick Media (http://media.valueclick.com) provides brand
advertising, direct marketing and search solutions for
advertisers, agencies and publishers. Through its ValueClick
Brand, ValueClick Direct and ValueClick Search groups,
ValueClick Media offers marketers a wide range of distribution
methods, including web-based advertising, co-registration,
pay-per-click search and a variety of email marketing options.
ValueClick Media also includes Pricerunner.com
(www.pricerunner.com), a leading provider of online comparison
shopping services.
-- Commission Junction (www.cj.com) provides advanced performance
marketing solutions that help marketers increase online leads
and sales. By facilitating strategic relationships between
advertisers and publishers, Commission Junction leverages its
proven expertise in affiliate marketing and search marketing
to drive measurable results for its clients.
-- Mediaplex (www.mediaplex.com) provides technology and services
that help advertisers, agencies and Web site publishers manage
their online advertising and permission-based email campaigns.
Additionally, Mediaplex provides the AdVault suite of software
and services that help advertising agencies and other
companies operate their businesses more efficiently, through
effective agency management, media management, and content
management solutions.
For more information, please visit www.valueclick.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on March 31, 2005, recent quarterly reports on Form 10-Q Form 10-Q See 10-Q. and current reports on Form 8-K Form 8-K The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock. Form 8-K See 8-K. . Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. |
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