Printer Friendly

Gay.com Makes Strategic Investment in Gay.it; Leading Italian Gay Portal Joins Gay.com's Global Network.

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 25, 2000

Gay.com (www.gay.com), the leading international provider of quality products and services to gay men and women, announced today a strategic investment in Gay.it, Italy's leading gay and lesbian portal.

The investment in Gay.it continues Gay.com's ongoing global expansion. This summer Gay.com acquired Ooups.com, the leading gay portal in France, and launched new sites in the United Kingdom and Latin America. Within each market, Gay.com offers gay consumers local news, interactive community tools, online commerce and relevant content.

Gay.it reaches over 170,000 unique visitors per month online and serves an estimated population of over one million Italian lesbians and gays. Known for its original content and technological innovations, Gay.it will collaborate with Gay.com on a number of projects, including the deployment of a wireless European Gay Guide that can be accessed from mobile phones.

"By uniting with the market leader in Italy we can expand our network quickly and efficiently. Our combined market knowledge and technical capabilities will provide the lesbian and gay community with the best venue to express itself online, and access products and services that meet its needs and interests," said Pierre Jouanny, senior vice president of European operations for Online Partners.

Alessio de Giorgi, a founder of Gay.it, will continue in his leadership role. He is regularly quoted in the media regarding the gay marketplace and politics of the Italian lesbian and gay community. He was recently elected to the European board of the International Lesbian and Gay Association.

Gay.it has attracted major advertisers, such as AltaVista, Fiat Holding, Heineken Italia, Levi's and Procter & Gamble Italia. New e-commerce programs planned include travel, shopping and financial services for the gay and lesbian community in Italy.

About Gay.com

Gay.com is an international company that leverages the distribution power and global reach of the Internet to provide products and services to 2.6 million unique gay consumers each month (DoubleClick, DART). The company's Internet portal, www.gay.com, is the largest and most extensive online network targeted to the lesbian and gay community. Interactive services include ISP, news, search, shopping, chat, message boards, email, and twelve original content channels. Customized e-commerce and direct marketing programs target the entertainment, finance, healthcare, pharmacy, telecommunications, and travel industries.

Gay.com syndicates content and services to more than 2,500 affiliates and has established distribution and advertising partnerships with New York Times Digital (NYSE:NYT), Yahoo! (Nasdaq:YHOO), and CMGI's (Nasdaq:CMGI). Investors include Chase Capital Partners, Flatiron Partners, Baroda Ventures, Macluan Digital, Jesse.Hansen.CoVe, and IDG Ventures. Gay.com is based in San Francisco, with offices in New York, London, Paris and Buenos Aires.

Note to Editors: Gay.it has over 170,000 unique visitors, and serves an estimated population of over one million Italian lesbians and gays, according to Doubleclick DART in September 2000. Population estimate from data provided by Istat and the WHO.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Oct 25, 2000
Words:501
Previous Article:Power-One Announces Record Third Quarter Results.
Next Article:e-Media Ranked the Fourth Fastest-growing Technology Company in Connecticut by Deloitte & Touche Technology Fast 50; e-Media Shows a 12,262% Growth...


Related Articles
Writing his own ticket.
A kiss before buying.
Taking stock in ourselves.
Community Center.
Art listings.
Leading Providence: David Cicilline becomes the first openly gay mayor of a U.S. state capital. (Politics).
Wedded to the Republicans.
How homophobic is the Caribbean? Find out where you can be gay and "feel irie" on your next island hop.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters