Gateway 2000 Sells Destination Big Screen PC Through Retail Chains; New retail distribution strategy lets consumers experience breakthrough PC.NEW YORK--(BUSINESS WIRE)--Aug. 20, 1996-- Gateway 2000, the nation's leading direct marketer of personal computers, today announced it will make its breakthrough Destination(TM) big-screen PC available through select retail stores, in response to consumer demand. "When people see Destination they want it," said Gateway 2000 Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Ted Waitt Theodore "Ted" Waitt (born January 18, 1963) is an American billionaire who was a co-founder of Gateway, Inc. Biography Waitt was born and raised in Sioux City, Iowa and attended the University of Iowa. . "To explain this new category of convergence technology, we need to allow people to experience Destination. A retail partnership is the most efficient way to get Destination into the hands of these interested consumers. That's why we're we're Contraction of we are. we're we are expanding our definition of direct marketing for this product. By allowing people to touch and feel Destination near their homes, they can appreciate how different and useful the system really is." Destination will be the only Gateway product sold through retail chains. The system represents a new category of PCs that for the first time combines the impact of high-quality, big-screen television with the intelligence of a computer. Destination will be available at all Nobody Beats the Wiz stores on the East Coast and select CompUSA Computer Superstores This is a list of superstores by country. Multi-national
"Destination has generated more interest than any other single product Gateway has ever introduced," said Waitt. "We created a new category of technology and successfully sold Destination to our traditional customer base, the leading-edge computer users. Now, as part of our ongoing effort to demystify de·mys·ti·fy tr.v. de·mys·ti·fied, de·mys·ti·fy·ing, de·mys·ti·fies To make less mysterious; clarify: an autobiography that demystified the career of an eminent physician. this new convergence system, we want to give consumers the opportunity to experience Destination -- and see how it revolutionizes the way people use television, computers and the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the ." The system, which offers video images superior to those of television, is the first product to offer the full functionality and features of both consumer electronics and computers. Gateway holds and is applying for more than 20 patents on the Destination big screen PC. The system was developed in partnership with several companies over the last two years. "Our customers want revolutionary products and we're thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to be able to offer Destination by Gateway 2000 in our stores," said Nobody Beats the Wiz President, CEO and Co-Founder Lawrence Jemal. "Destination offers consumers more choices than traditional single- function consumer electronic devices, and can be upgraded as technology changes. It's perfect for consumers who want to keep up with the changes taking place in broadcast and computer technology." Jim Halpin James super cool Halpin (October 4, 1863–January 4, 1893), a native of England, was a Major League Baseball shortstop/third baseman. He played for the Worcester Ruby Legs (1882), Washington Nationals (1884 Union Association), and Detroit Wolverines (1885). , President and CEO of CompUSA Inc., said, "Destination brings together the power of consumer electronics and computers. It turns the family living room into a gateway to the world ... through the TV, the Internet and by taking advantage of the exciting new multimedia software available today." Gateway is also expanding consumer access to Destination by placing the system in public locations, including Epcot Center in Orlando, Fla.; Computer Life's Cyber Home of the Future near Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Calif., and the Otherside, a unique video arcade This article is about video arcades. For other uses of the term arcade, see Arcade. A video arcade (also known as an amusement arcade in the United Kingdom or a game center in Japan) is a place where people play arcade video games. based on Destination technology that is located near Seattle, Wash. The Destination system was developed following extensive research to determine what consumers want from technology. The research showed that consumers want technology that allows people to share the experience. Unlike current personal computers, which require people to huddle around a small monitor, the Pentium processor-based Destination system is designed to let users spread out 10 to 15 feet from its 31-inch screen. The computer and television functions are controlled through a touchpad-equipped wireless keyboard and a wireless Field Mouse(TM) remote control/mouse. The system is compatible with consumer electronics components such as VCRs, stereo See stereophonic. systems, and laser disc players. Destination can take video feeds from cable television systems, traditional antennas or other video devices. Audio signals from the Destination system can be channeled through home stereo systems to offer surround sound An audio recording and playback system that uses five or more channels plus a subwoofer channel. See 5.1 channel and 3D audio. capability. Stephen M. Baker, senior analyst for distribution channels research at IDC, said: "In CompUSA and Nobody Beats the Wiz, Gateway 2000 has chosen two chains with dominant positions in their markets, ones whose employees have the skill set to properly market and sell the product in a retail setting. "In addition, both run the type of efficient, customer-focused operations that Gateway itself practices" he said. "These two chains add strong, stand-alone brand names to help build the appeal of Destination." Retail prices for the Destination big-screen PC will begin at $3,999 depending on configuration. Retailers' inventories will be refreshed re·fresh v. re·freshed, re·fresh·ing, re·fresh·es v.tr. 1. To revive with or as if with rest, food, or drink; give new vigor or spirit to. 2. frequently to make sure every system incorporates the latest technology. Customers can also place orders for custom-configured systems by calling Gateway directly at (800) 846-2000. Any customers who want to see Destination can call Gateway and will be referred to the closest CompUSA or Nobody Beats the Wiz store location. The Gateway 2000 build-to-order capability lets customers specify what they want on their systems. Gateway offers a wide selection of software, service and hardware upgrades, including faster processors, additional memory, larger hard drives, and faster CD-ROM drives CD-ROM drives, which today typically means a CD-RW drive that is a combo CD-ROM, CD-R and CD-RW drive, come in a variety of speeds. The original drive (1x) transferred data at 150KB per second. . They can also get more information from the Gateway 2000 Internet site at http://www.gw2k.com/destination. About Gateway 2000 Gateway 2000, a Fortune 500 company founded in 1985 and based in North Sioux City Sioux City, city (1990 pop. 80,505), seat of Woodbury co., NW Iowa, at the junction of the Big Sioux and Floyd rivers with the Missouri; inc. 1857. It is a shipping, wholesale trade, and industrial center for an extensive agricultural and livestock area (including , S.D., sells more PC-compatible systems through the direct market channel in the U.S. than any other PC manufacturer. Gateway products and services consistently win top awards from leading industry publications, and independent surveys show that Gateway customers are among the most satisfied and brand-loyal PC buyers. The company's 1995 sales were $3.7 billion. Gateway 2000 is listed on the NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on market as GATE. Gateway 2000 is a registered trademark, Destination and FieldMouse are trademarks of Gateway 2000, Inc. Intel and Pentium are registered trademarks of Intel Corp. Microsoft and Windows are registered trademarks of Microsoft Corp. Other tradenames are the property of their respective companies. CONTACT: Gateway 2000 on the Internet: http://www.gw2k.com Hill & Knowlton: Kal Goldberg, 212/885-0454 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion