Gateway 2000 President and COO Rick Snyder addresses ITEC Expo attendees.NORTH SIOUX CITY Sioux City, city (1990 pop. 80,505), seat of Woodbury co., NW Iowa, at the junction of the Big Sioux and Floyd rivers with the Missouri; inc. 1857. It is a shipping, wholesale trade, and industrial center for an extensive agricultural and livestock area (including , S.D.--(BUSINESS WIRE)--April 2, 1997--Rick Snyder, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Gateway 2000, Inc., presented the keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. today at Information Technology Expositions & Conferences (ITEC ITEC Instituto de Tecnologia em Informática e Informação do Estado de Alagoas ITEC International Therapy Examination Council (UK) ITEC Internet Technology ITEC Institute for Tropical Ecology and Conservation ITEC Instructional Technologies ) Expo in Seattle, WA. Snyder's speech, entitled "The Gateway 2000 Story," discussed the company's corporate direction and market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. strategy. "Our approach to segmentation is `all customers are not the same,'" said Snyder. "In fact, we see three basic customer segments: the enthusiast, the major account customer and the consumer. Our goal is to provide total value of ownership to all three segments. We believe we can do this by adhering to our core Gateway values and dedicating ourselves to building long-term relationships with our customers." Gateway 2000 finished 1996 ninth in worldwide desktop shipments, and captured 8 percent of the US desktop marketshare during the fourth quarter of 1996, according to Dataquest. In addition, over 75 percent of the Fortune 1000 did business with Gateway in 1996. About Gateway 2000, Inc. Gateway 2000, Inc. (Nasdaq: GATE), a Fortune 500 company founded in 1985, is a global leader in the direct marketing of PCs. The company, headquartered in North Sioux City, South Dakota North Sioux City is a city in Union County, South Dakota, United States. It is part of the Sioux City/Iowa/Nebraska/South Dakota Metropolitan Statistical Area. The population was 2,288 at the 2000 census. , has manufacturing facilities in the United States, Ireland and Malaysia, and employs over 9,700 people worldwide. Gateway 2000 products and services consistently win top awards from leading industry publications. The company reported 1996 revenues of $5 billion and net income of $250 million. CONTACT: Angela Peacock, Corporate Communications, 605/232-1686 |
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