Gas cards offered for local reviews posted on Insider Pages Inc.LOCAL-search company Insider Pages Inc. wants to use high gasoline gasoline or petrol, light, volatile mixture of hydrocarbons for use in the internal-combustion engine and as an organic solvent, obtained primarily by fractional distillation and "cracking" of petroleum, but also obtained from natural gas, by prices as an incentive to get Web users to write reviews of local businesses. Insider Pages provides local search results, an area that has emerged as highly competitive. In the past year, giant search engines Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). Inc. and Yahoo Inc. have added local search capabilities. To give its site a more authentic local connection, Insider Pages ranks its search results based on customer reviews. The premise is that users prefer to get recommendations from their friends, or their friend's friends. When searching for a local hairdresser, restaurant or dentist dentist /den·tist/ (den´tist) a person with a degree in dentistry and authorized to practice dentistry. den·tist n. A person who is trained and licensed to practice dentistry. , for example, reviews from people in a user's network will appear at the top. The more reviews, the better the local tie-in tie-in n. One thing that is related to or connected with another. Noun 1. tie-in - a fastener that serves to join or connect; "the walls are held together with metal links placed in the wet mortar during construction" . Pasadena-based Insider Pages, an Idealab Idealab (formerly known as idealab!) is a technology incubator — possibly the most famous business incubator of the dot-com era. It is based in Pasadena, California. History Idealab was founded by Bill Gross in March 1996. Inc.-funded company, competes with other sites such as Seattle-based Judy's Book with membership networks building visits. Insider Pages' latest promotion offers users a $10 gas card for every 10 reviews written. "The whole idea is to get more local business reviews on the site," said Stu MacFarland, founder and chief executive. "This one is timely because gas is really expensive, and we're giving people something they might really need right now in exchange for something that's really valuable to us." |
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