Gary Baum Joins NuCORE Technology as Senior VP of Marketing to Drive NuCORE's CleanCapture Image Processor Marketing.

Business Editors/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--July 1, 2003

NuCORE Technology today named Gary Baum Senior Vice President of Marketing. In this position, Baum is responsible for establishing the CleanCapture(TM) brand as the industry's premiere digital image processor for still and video cameras.

Baum is a veteran semiconductor industry executive who has spent the last 22 years in various senior sales and marketing jobs at Intel, S3, Chip and Technologies and Advanced Micro Devices.

Most recently as Director at AMD, he was widely credited with creating AMD's mobile processor business and driving revenues from $0 to $350M annually. Baum has deep experience in product definition; he led the Intel 80386 field product planning committee and design win programs in the Intel Crush campaigns. He was also instrumental in the S3 Windows Accelerator Graphics definition and has worked in the embedded processor space, creating one of the first SOC components in the industry.

On May 14th 2003, NuCORE launched its CleanCapture(TM) Image Processors for digital still and digital video cameras. At the press event in Tokyo, NuCORE demonstrated the lowest noise, highest quality and highest performance image processors in the industry. Working as a consultant for NuCORE, Baum contributed to the positioning and execution of the very successful launch of the new products.

"We are extremely pleased to have a seasoned executive like Gary Baum come on board to drive the marketing of the CleanCapture(TM) processors," said Jim Chapman NuCORE's CEO. "We are in the first inning of the image processor wars and Gary's experience and skill make him a perfect fit for the job."

NuCORE Technology develops leading edge digital image processing chips for still and video cameras. NuCORE's products offer the industry's highest quality image capture and enhanced camera performance with reduced power consumption. By providing a platform, including software and development boards, NuCORE helps camera makers speed new products to market. For more information, see www.nucoretech.com.