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GartnerG2 Says Businesses Are Becoming More Tactical as Senior Executives Look Ahead to Growth in 2004.


Business Editors/High-Tech Writers

STAMFORD Stamford, town, England
Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles.
, Conn.--(BUSINESS WIRE)--March 16, 2004

GartnerG2 and Forbes Forbes   , B(ertie) C(harles) 1880-1954.

American publisher and businessman who founded and edited (1916-1954) Forbes magazine. His son Malcolm Stevenson Forbes
.com Conduct Joint Survey Among Senior Executives

to Gauge Most Important Business Issues this Year

The business priorities among senior executives worldwide are changing from strategic to more tactical as the economic situation improves, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a joint survey by GartnerG2 and Forbes.com.

GartnerG2 and Forbes.com conducted a global survey among 462 senior business executives from large companies (1,000 or more employees) in December 2003 and January 2004 to identify the most important business issues for 2004. GartnerG2 and Forbes.com have conducted this survey on an annual basis since 2002.

The survey results reflect the conflicting pressures of finding growth in a worldwide competitive business environment. Top-line growth as a priority is clear -- attracting and retaining customers remains the top-rated issue, growing market share moved up to the fourth-rated issue this year from eighth last year, and improving speed to market experienced the largest overall increase in importance.

However, the second- and third-rated issues of improving productivity and cutting costs reflect that businesses remain under immediate pressure to improve the bottom line. Longer-term issues, such as designing strategy and focusing on core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
, experienced some of the biggest drops in importance.

"Strategy has taken a back seat to the immediate need to show top and bottom line growth as the economic environment has improved," said Neil MacDonald Neil Macdonald (born 1957) is an award winning Canadian journalist who currently works for the Canadian Broadcasting Corporation.

Macdonald worked as a print journalist for many years. He joined the CBC in 1988 and covered Parliament for approximately a decade.
, group vice president for GartnerG2. "Executives are focusing on how to build a flexible and responsive organization to more quickly detect and respond to market opportunities."

When these senior executives were asked about their IT priorities, achieving business value from IT and tightening security and privacy safeguards were cited as the most important IT-related business issues. However, these same executives also rated receiving guidance from senior IT leadership as their least important IT issue.

Additional information about the survey can be found at www.gartnerg2.com. GartnerG2 analysts will be publishing a series of research reports on the survey in the coming weeks.

In addition to questions about key business issues, these senior executives were also asked about their Web usage and work activities. Results for these issues are available at www.Forbes.com.

About Forbes.com

Forbes.com Inc. (www.forbes.com), home page for the world's business leaders and the No. 1 business site on the Web, is among the most trusted resources for senior business executives, providing them the uncompromising commentary, concise analysis, relevant tools, community and real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  reporting they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com delivers the best of Forbes journalism, and that of its selected partners, with all the immediacy im·me·di·a·cy  
n. pl. im·me·di·a·cies
1. The condition or quality of being immediate.

2. Lack of an intervening or mediating agency; directness: the immediacy of live television coverage.
, depth and interactivity that the Web allows. Voted "Best Media Website" in 2003 by the Web Marketing Association, Forbes.com continues to set industry standards for its innovative advertising offerings, and for its award-winning editorial.

About GartnerG2

GartnerG2 is a research service from Gartner that helps business leaders guide and grow their businesses. GartnerG2 provides insights related to companies, markets and the external forces affecting businesses, today and in the future. For more information on GartnerG2 services, please visit www.gartnerg2.com.

About Gartner

Gartner, Inc. (NYSE NYSE

See: New York Stock Exchange
:IT) (NYSE:ITB ITB Invitation To Bid
ITB In The Beginning
ITB Internationale Tourismusbörse (German)
ITB In The Business (aka in the business service industry)
ITB Intrathecal Baclofen Therapy
) is the leading provider of research and analysis on the global information technology industry. Gartner serves more than 10,000 clients, including chief information officers and other senior IT executives in corporations and government agencies, as well as technology companies and the investment community. The Company focuses on delivering objective, in-depth analysis and actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action.

An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it.
 advice to enable clients to make more informed business and technology decisions. The Company's businesses consist of Gartner Intelligence, research and events for IT professionals; Gartner Executive Programs, membership programs and peer networking services; and Gartner Consulting, customized engagements with a specific emphasis on outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management.  and IT management. Founded in 1979, Gartner is headquartered in Stamford, Connecticut Stamford is a city in Fairfield County, Connecticut, United States. According to 2006 Census Bureau estimates, the population of the city is 119,261, making it the fourth largest city in the state. , and has 3,700 associates, including more than 1,000 research analysts and consultants, in more than 75 locations worldwide. For more information, visit www.gartner.com.
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Publication:Business Wire
Date:Mar 16, 2004
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