Gartner says half of business Intel projects will not reach their full potential in 2003.

During 2003, at least 50 percent of business intelligence (BI) projects will not reach their full potential or will be hopeless failures, according to Gartner, Inc. (NYSE:IT and ITB).

Through 2004, more than 50 percent of Global 2000 enterprises will fail to use BI properly, losing market share to those that implement and leverage BI correctly. However, Gartner analysts say that with the right approaches, best practice examples, and the right methodologies, architectures and technologies, enterprises can win big with BI.

"Success in BI can be defined as the ability to add real insight to the business and enhance the decision making process," said Howard Dresner, vice president and research director for Gartner. "The best outcome becomes more probable when the IS organization and end users have an equal amount of ambition in their desire to promote BI, and they work together to deliver valuable and sustainable BI solutions to the enterprise."

Gartner analysts, joined by select client organizations, will identify how to succeed with BI at Gartner's Business Intelligence 2003 conference, which will be held May 15-16, at the Sheraton Chicago Hotel and Towers, in Chicago. With three content-rich tracks over two days including vendor and user case studies sessions, and sponsor workshops, Gartner will provide attendees with the latest research to help turn dormant data into high-payback business intelligence.

On Thursday, May 15, a keynote by best-selling author and Harvard Business School professor, Clayton Christensen will explain his principles of "disruptive innovation" to give new insights into the current turmoil in the marketplace and how enterprises can identify innovation and nurture it for ultimate success.