Garcia Media Launches the New Liberation; Dr. Mario Garcia Leads Redesign of Acclaimed Left-Wing French Icon to Attract Next Generation of Readers.Business Editors TAMPA, Fla.--(BUSINESS WIRE)--Oct. 13, 2003 International information design firm Garcia Media announced today its redesign of Liberation, a publication considered to be the "darling of left wing French intellectuals" for more than 25 years. The new look launches today. Led by Dr. Mario Garcia, the Garcia Media team created a redesign with a more unified and harmonious visual look throughout the paper, including better navigation and better utilization of photos. The redesign also incorporates a brighter color palette Also called a "color lookup table," "lookup table," "index map," "color table" or "color map," it is a commonly used method for saving file space when creating 8-bit color images. , a new typography and a playful, modern font Noun 1. modern font - a typeface (based on an 18th century design by Gianbattista Bodoni) distinguished by regular shape and hairline serifs and heavy downstrokes Bodoni font, modern, Bodoni , true to Liberation's history of using script typeface. "Our greatest challenge in redesigning Liberation is that it's always been known for being totally unconventional," said Garcia, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Garcia Media. "Its editors have never paid much attention to traditional journalistic rules. So we had to consider how to take the newspaper into its next life, where the editors want to attract younger readers, and particularly younger women." Liberation editor Serge July said the new packaging should heighten readers' experience of reading the paper. Garcia responded to July's request to make the paper "more funky." "The end result is a redesign that really captures the visual showcase they use everyday in the paper," said Garcia. "Readers of this newspaper will continue to find surprises in its pages, but the new packaging will help them find the surprises sooner." Garcia Media's client list ranges from high-profile projects such as The Wall Street Journal and The Miami Herald to smaller community papers, corporate publications, magazines, annual reports, newsletters and websites. Garcia Media's recent magazine redesign projects include The American Spectator, Hispanic Business Hispanic Business, Inc. is a media company based in Santa Barbara, California, in the United States of America. Founded by Jesús Chavarría in 1979, Hispanic Business, Inc. publishes information for and about Hispanic professionals and entrepreneurs. Magazine, American Conservative and El Grafico, a sports weekly magazine based in Argentina. Garcia Media is an international leader of information design and visual journalism Visual journalism is the practice of strategically combining words and images to convey information. Universal At a time of accelerating change, often words cannot keep pace with concepts. guiding newspapers, magazines, and corporations in the areas of design, redesign, newsroom organization, as well as training in management, leadership and creativity. The firm maintains offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. having served more than 450 news organizations for over 30 years. |
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