Gannett Selects Revenue Science as New Behavioral Targeting Partner; Advanced Targeting to Be Available on 100 News Web Sites.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Gannett Co., Inc., the leading international news and information company that publishes 90 daily newspapers and owns 23 TV stations in the U.S., announced today that it has selected Revenue Science as its new behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. partner. Gannett now will be able to provide behaviorally targeted advertising available to national, regional and local advertisers across a network of more than 100 newspaper and broadcast Web sites that reach an audience of almost 23 million unique readers. Revenue Science technology will be deployed for all of Gannett's daily domestic community newspapers and broadcast Web properties, and USATODAY.com. "Revenue Science has demonstrated a comprehensive understanding of our needs and how they can help us to expand and continue to offer maximum value to all of our advertisers," said Jack Williams
John (Jack) Henry Williams VC DCM MM & Bar (29 September 1886-7 March 1953), was a Welsh recipient of the Victoria Cross, the highest and most prestigious award for , President of Gannett Digital. "As the leader in behavioral targeting for online advertising, we believe Revenue Science can help Gannett to deliver improvements to our behaviorally targeted advertising program in terms of service (networking) Terms Of Service - (TOS) The rules laid down by an on-line service provider such as AOL that members must obey or risk being "TOS-sed" (disconnected). , flexibility and overall performance." Revenue Science will enable Gannett to offer both pre-packaged, high-demand audiences such as "Lookers Lookers is a car dealership chain in the United Kingdom with over 90 dealerships turning over in excess of £1bn annually. Reg Vardy In January 2006, Lookers offered 875p per share for larger rival Reg Vardy. and Bookers" (travel buyers), "Tire Kickers kickers See bells and whistles. " (automobile shoppers) and "Early Adopters" (consumer technology enthusiasts), as well as audience segments customized to the needs of specific campaigns. Through Revenue Science's audience creation technology, Gannett will be able to build and refine audiences in real time to achieve the optimal mix of reach and relevancy for advertisers. A recent study by JupiterResearch found that advertisers using behavioral targeting had 17 percent greater satisfaction with their online campaigns than others, making sophisticated behavioral targeting a critical capability for major media companies like Gannett. "We are very excited to work with Gannett and help them take their behavioral targeting to the next level," said Brad Hefta-Gaub, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul and GM publisher services for Revenue Science. "Our years of experience working with the world's premium publishers and brand advertisers will allow us to simply and easily scale across all of Gannett's properties to create their own behavioral targeting network powered by Revenue Science technology." About Gannett Gannett Co., Inc. is a leading international news and information company that publishes 90 daily newspapers in the USA, including USA TODAY USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , the nation's largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND USA WEEKEND Magazine is a national publication distributed through more than 600 newspapers in the United States. It reaches 49 million [1] readers in 23 million households [2] every weekend. , a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company. Newsquest publishes more than 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web. About Revenue Science, Inc. Revenue Science is the leader in behavioral targeting for brand and search advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world's top brand advertisers and premium media properties. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world's top brand advertisers and premium media properties. For more information, visit www.revenuescience.com. |
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