Ganache for Lips Expands Line.

BERKELEY, Calif. -- Ganache for Lips(TM) announced today the roll-out of six new flavors of its all-natural "gourmet" lip balm line. The new flavors will be Chocolate Raspberry, Mocha Latte, Chocolate Hazelnut, Chocolate Almond, Chocolate Orange, and Lemon Mousse (its first non-chocolate flavor).

Ganache for Lips started in May 2003 in the kitchen of the creator and owner, Patricia West. Just recovering from treatment for breast cancer, she was experimenting with essential oils in homemade body care products to help deal with the effects of cancer treatment. One project was a lip balm with peppermint oil to combat the afternoon fatigue brought on by the radiation treatment, which she shared with her fellow cancer patients. She continued experimenting, and ultimately, she struck on the idea of adding Scharffen Berger chocolate to the blend.

West started marketing on a shoe-string budget in April 2004 offering just the one product, an all-natural chocolate mint lip balm containing real Scharffen Berger chocolate. (Her first customers compared it to "a Girl Scout cookie".) Sales for the new product exploded shortly thereafter, and considerable press followed. After just four months, it was being sold in retail stores and websites across the country, and international distribution is in the works. All of this just by good word-of-mouth and West's old-fashioned and inexpensive "call them up" marketing strategy.

The demand for the product was so overwhelming that the line had to be expanded much sooner than anticipated. "Customers loved the lip balm so much," West said, "that they started asking for more flavors. I just decided to give the people what they want."

Ganache for Lips also announced the launch of its new website at www.ganacheforlips.com. One nice feature of the website for customers is the company's offer to give away a free lip balm to anyone who successfully refers a new account (store or website).