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Gameloft Kicks off the NFL Playoff Season with the Launch of Reggie Bush Pro Football 2007.


Game Generates Football Excitement on Personal Handsets

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Gameloft([R]), a leading publisher and developer of video games See video game console.  for mobile phones, is announcing today the launch of Reggie Bush Reginald "Reggie" Bush, birth name: Reginald Alfred Bush II (born March 2, 1985 in San Diego, California), nicknamed 'The Human Highlight Reel' and 'The President', alluding to President Bush, is an American football player who plays for the New Orleans Saints of the NFL.  Pro Football 2007[TM], a release synchronized with the NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 playoff season. The rookie's endorsement serves as an added bonus for the game publisher, since his team qualified for the playoffs.

"The timing of the game's release is great," said Bush, star running back for the New Orleans' Saints. "Now every football fan out there with a cell phone can get just as excited about the playoffs as I am."

"Reggie has had a great first season in the league as we expected, and the fact that he has helped the Saints reach the post season is huge," added Gonzague de Vallois, Gameloft's Vice President of Publishing. "We hope they'll go far in the playoffs and that Reggie will continue scoring big touchdowns."

The game is expected to redefine how players experience football on their cell phones. With all new offensive moves and exclusive quarterback passing controls, players can participate in sixteen full games on a textured field with high-quality graphics. Also included are team-specific playbooks whereby gamers can call specific plays and try to out-coach their opponents.

Reggie Bush Pro Football 2007 is available all over North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  through telecom operators, and on www.gameloft.com.

About Gameloft -

Gameloft is a leading international publisher and developer of video games for mobile phones. Founded in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew, or Symbian technology. The total number of mobile handsets with this technology is expected to exceed two billion units in 2008 (ARC GROUP The ARC group formed in the early 1980s. Some members of the group met at the Slade School of Art while others were studying architecture. All were interested in making site-specific installation works mostly with recycled material, partially influenced by the DIY culture of groups ).

Thanks to partnership agreements with leading licensors and personalities such as Ubisoft Entertainment, Universal Pictures, Touchstone Television, Viacom, Sony Pictures, FifPro, Paris Hilton Ent., Lamborghini, Derek Jeter, Reggie Bush, Vijay Singh, Andrei Schevchenko, and Djibril Cisse, Gameloft has formed strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates such brands as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network including more than 70 countries.

Gameloft has worldwide offices in New York, San Francisco, Montreal, Mexico, Buenos Aires, Paris, London, Dusseldorf, Milan, Madrid, New Delhi, Seoul, Hong Kong, Beijing, and Tokyo. Gameloft is listed on the Euronext Paris Stock Exchange (ISIN Isin (ĭs`ĭn), capital of an ancient Semitic kingdom of N Babylonia. The city became important after the third dynasty of Ur fell to the Elamites and the Amorites (c.2025 B.C.). The phase from c.2025–c.1763 B.C. : FR0000079600, Bloomberg: GFT GFT Global Forex Trading (Global Futures & Forex, Ltd.)
GFT Glasgow Film Theatre (Glasgow, Scotland)
GFT Geographic Full-Time
GFT General Flight Test (pilot licensing) 
 FP, Reuters: GLFT GLFT Great Lakes Fishery Trust .PA)

For more information, visit www.gameloft.com.

[c] 2006 Gameloft. All Rights Reserved. Gameloft and the Gameloft logo are trademarks of Gameloft in the US and/or other countries.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 15, 2007
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