Game Boy Advance SP is Everyone's Spring Fling; Multi-Media Marketing Campaign Brings the Brilliance of Game Boy Advance SP to Light.Business Editors/High-Tech Writers REDMOND, Wash.--(BUSINESS WIRE)--March 5, 2003 As the country gears up for Spring Break, Nintendo heightens the anticipation for Nintendo's Game Boy(R) Advance SP (GBA GBA Game Boy Advance (Nintendo 32-Bit Game Boy) GBA Gran Buenos Aires (Argentina) GBA God Bless America GBA Gundam Battle Assault (video game) GBA Alderney SP) through a marketing initiative targeting teens and college students, as well as an advertising program highlighting the "Brilliance" of GBA SP. In advance of its March 23 launch, GBA SP will begin to make appearances via extensive print and broadcast advertising, plus consumer sampling cameos at some of the nation's coolest "hot spots hot spots acute moist dermatitis. ." The heart of the marketing effort is a multi-media campaign entitled "Brilliant," referring to the new built-in lighted screen. Television ads will begin airing the week of March 3. Additional advertising elements will include consumer print ads debuting in April issues of high-profile consumer publications, outdoor billboards in major markets, including New York's Times Square, signage in airports, a complete outdoor campaign flooding a main Chicago train station, bar advertising and bar interactives, as well as a national radio promotion. Grass roots grass roots pl.n. (used with a sing. or pl. verb) 1. People or society at a local level rather than at the center of major political activity. Often used with the. 2. The groundwork or source of something. outreach will include Snapple's "Yard Sale" promotion, where consumers are encouraged to return Snapple bottle caps in exchange for GBA SP and other premiums. Leo Burnett For the company, see . Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Chicago developed the creative for the advertising campaign. Nintendo is also taking its new system straight to consumers via several hot spring promotions with Stuff magazine during Mardi Gras Mardi Gras (mär`dē grä), last day before the fasting season of Lent. It is the French name for Shrove Tuesday. Literally translated, the term means "fat Tuesday" and was so called because it represented the last opportunity for , Black Entertainment Television (BET) for their "Spring Bling" activities, and College Television Network's (CTN ctn abbr. cotangent ) "Music Binge" Tour, complete with giveaways and human interactive "Street Teams." "With its folding, portable size for take-anywhere game play, Game Boy Advance SP is the perfect game system for young, hip people on-the-go," says George Harrison, senior vice president, marketing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , Nintendo of America Inc. "These events create the perfect environment for college students to become better acquainted with Nintendo and its new gadget." To kick off Mardi Gras, GBA SP blew into New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded with Stuff magazine, Heineken and Amstel Light, for a star-studded weekend V.I.P. party at the Mardi Gras Mansion in the heart of the Garden District (February 28 - 30). Celebrities and partygoers alike checked out the latest in portable video games See video game console. with the new GBA SP systems located throughout the mansion. Nintendo's "Party Patrol" combed Bourbon Street Bourbon Street (French: Rue Bourbon) is a famous and historic street that runs the length of the French Quarter in New Orleans, Louisiana. When the city was founded in 1718, it was originally centered around the French Quarter. to pass out flyers to droves of bead-barers, giving them the opportunity to party celebrity-style at the mansion. Nintendo "flashes platinum" with both urban and college audiences when GBA SP makes scheduled appearances at BET's "Spring Bling" event in Daytona Beach, and tours 10 colleges across the country with the CTN Music Binge Tour this spring. BET's "Spring Bling" combines outdoor concerts from hip-hop chart toppers, such as Busta Rhymes, 50 Cent, Fabolous and Smilez & Southstar, with GBA SP sampling opportunities, while CTN will bring alternative music to 10 colleges from coast-to-coast. The GBA SP system will retail for an estimated price of $99.95, and will be available in two colors at launch: Cobalt (blue) and Platinum (silver). As the worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home video game systems. The systems include Game Boy(R), Nintendo(R) 64, Game Boy Advance and Nintendo GameCube(TM). Since the release of its first home video game system in 1983, Nintendo has sold more than 1.6 billion video games worldwide, creating enduring industry icons such as Mario(TM) and Donkey Kong(R) and launching such franchises as Zelda(TM) and Pokemon(R). As a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site, www.nintendo.com. |
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