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Galaxy Latin America, LLC and HBO Latin America Group Sign Exclusive Agreement for DIRECTV in Argentina.


MIAMI--(BUSINESS WIRE)--April 30, 1999--

Galaxy Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 ("GLA") and HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
 Latin America Group(sm) (LAG) announced an agreement through which GLA has acquired the exclusive long-term direct-to-home satellite television rights to offer HBO's five premium channels in Argentina through its DIRECTV(TM) service. GLA has also acquired the exclusive broadcast rights of HBO's premium services in Greater Buenos Aires Greater Buenos Aires (Spanish: Gran Buenos Aires) is the metropolitan area of the city of Buenos Aires, Argentina, which consists of the Federal Capital and the following 24 partidos (administrative subdivisions) of the Province of Buenos Aires:
, making DIRECTV the only pay television service to offer such channels. Galaxy Entertainment Galaxy Entertainment Group is a publicly traded company on the Hong Kong Stock Exchange (HKSE code 00027) that owns and operates hotels and casinos in Macau through its subsidiary, Galaxy Casino S.A.  de Argentina (GEA GEA - Graph Extended ALGOL. Extension of ALGOL 60 for graph manipulation, on UNIVAC 1108. "A Language for Treating Graphs", S. Crespi-Reghizzi et al, CACM 13(5) (May 1970). ) is the company that provides the DIRECTV service in Argentina.

This landmark agreement between two of Latin America's leading home entertainment companies will increase the viewership of HBO's premium programming in Argentina through DIRECTV's aggressive subscriber expansion in that country. DIRECTV subscribers should also watch for a series of HBO value-added premium-channel additions starting the third quarter of 1999.

"We're pleased to reach this unprecedented agreement in the pay television industry. DIRECTV subscribers in Argentina will now have the opportunity to receive new and enhanced programming offers from HBO, which for many years have been the most popular premium channels in the country," said Kevin N. McGrath, chairman of GLA. "We look forward to this new stage in our relationship with HBO and the new possibilities that may arise."

"This is a milestone in the pay television and satellite industry," said Jose Manuel Pagani, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of HBO Latin America Group(sm). "This agreement sets a precedent for the positioning of premium television in Latin America."

"DIRECTV is a crucial player in the conversion from basic to premium," said Ele Juarez, president of HBO Latin America Media Services. "With their aggressive marketing strategies, and advanced technology, they are setting a pace that others will follow."

The channels included in this agreement are HBO Ole (East and West), HBO 2 and Cinemax (East and West). "We are pleased to reach this agreement, which ratifies the prestigious programming offer that DIRECTV provides to its Argentine subscribers. DIRECTV offers exclusive movies and top rated series, and HBO and Cinemax are an important value-added differentiator to our service," said Carlos Pratola, general manager of GEA.

DIRECTV is the first digital direct-to-home entertainment service to reach Latin America and the Caribbean. It is the leading provider of satellite television in the region. The service offers an extensive programming line-up from Latin America, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe and Asia. It was the first service to bring to the region entertainment options such as impulse pay-per-view and an interactive programming guide. DIRECTV is available in 25 countries, including Argentina, Brazil, Chile, Colombia, Costa Rica Costa Rica (kŏs`tə rē`kə), officially Republic of Costa Rica, republic (2005 est. pop. 4,016,000), 19,575 sq mi (50,700 sq km), Central America. , Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Trinidad & Tobago, Venezuela and various Caribbean island nations. DIRECTV will soon be launched in Puerto Rico, Peru, Paraguay, Uruguay and the remaining countries in the region.

Galaxy Latin America, LLC ("GLA") is a multinational company whose ownership includes DIRECTV Latin America, Inc., a Hughes Electronics Corporation company; the Cisneros Group of Companies and Tevecap, S.A. (TVA TVA: see Tennessee Valley Authority. ), an affiliate of Abril, S.A. GLA is based in San Jose, Costa Rica, and has offices in Buenos Aires, Argentina; Caracas, Venezuela; Fort Lauderdale, USA; Mexico City, Mexico and Sao Paulo, Brazil. Galaxy Latin America(TM) and GLA(TM) are trademarks of Galaxy Latin America, LLC. Galaxy Entertainment de Argentina is comprised of Argentina's Grupo Clarin, Hughes Electronics Corporation and the Cisneros Group of Companies.

The HBO Latin America Group(sm) is comprised of affiliates of Time Warner Entertainment Company, L.P., Sony Pictures Entertainment Inc., The Walt Disney Company and Ole Communications, Inc. The HBO Latin America Groupsm of companies own, operate and distribute the leading cable and satellite programming services in Latin America, Brazil and the Caribbean, including HBO Ole(TM), Cinemax(TM), E! Entertainment Television, Mundo Ole(TM), Sony Entertainment Television Sony Entertainment Television is a general entertainment channel, owned or co-owned by Sony Pictures Entertainment. There are at least four versions of this channel existing:
  • Sony Entertainment Television Asia
  • Sony Entertainment Television (India)
, and WBTV-The Warner Channel.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:0LATI
Date:May 3, 1999
Words:627
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