Gain an Insight into the Spending Plans of Law Firms on eMarketing.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c50435) has announced the addition of The Survey of Law Firm eMarketing Practices to their offering. This study is based on a survey of 40 law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
The report presents hard data on the use of search engine placement consultants, click through rates Click Through Rates The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page. Notes: Overall click-through rates have declined substantially since the early days of electronic commerce on the Web. on eNewsletters, number of unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. to the firm website, and presents data on law firm spending plans for a broad range of eMarketing vehicles. The report presents hard data on law firm use of opt-in email, banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , website sponsorship, per click payments to Google, Yahoo, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). and Overture, and much more. The study also discusses the impact of web-based press release distribution services and presents data on the number of law firms that use, and plan to use such services. In addition to examining the prevailing methods of eMarketing, the report looks at law firm intentions in emerging eMarketing methods such as podcasting, webcasting and streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. , among others. The report presents quantitative assessment data on the usefulness of specific online directory sites such as Law.com, Findlaw.com and Superpages.com. and others. The report presents data on use of outsourcing for website development and marketing, as well as staffing benchmarks and data on the use of RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS. and website usability studies. Topics Covered List of Participants Table of Contents Highlights of Main Findings Quantitative Data About The Sample 1. Chapter One: Content Development And Editorial Employees 2. Chapter Two: Policies on Use Of Blogs 3. Chapter Three: Website Strategies 4. Chapter Four: Use of E-Newsletters 5. Chapter Five: Use of Listserv's 6. Chapter Six: Use of Opt-In Email 7. Chapter Seven: Use of Banner Ads or Website Sponsorship 8. Chapter Eight: Payments for Higher Search Engine Placement 9. Chapter Nine: Podcasting and Webcasting 10. Chapter Ten: Use of Online Directories and Law Portals for Marketing Purposes 11. Chapter Eleven: Use of Electronic Press Release Distribution Services Other Reports from Us For more information visit http://www.researchandmarkets.com/reports/c50435 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion