Gain an Insight into Customers' Attitudes and Preferences in the Romanian Thermo Insulating Materials Market.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c50867 ) has announced the addition of Thermo Insulating Materials Market Analysis - Romania to their offering.

This business-to-business market research offers a detailed analysis of the Romanian market of raw materials used for thermo insulations. The products analysed within this research are:

- Expanded polystyrene (EPS)

- Extruded polystyrene (XPS)

- Rockwool

- Glasswool

The study is addressed to producers and suppliers of thermo-insulating raw materials, and offers valuable information such as:

- market size and market segmentation,

- customers' requirements,

- brand awareness,

- level of customers' satisfaction,

- customers' attitudes and preferences, and other interesting aspects.

The research consists of three modules.

MODULE 1:

Research on the end-users (construction companies) of thermoinsulating materials. This module is a B2B survey conducted over a representative sample of end-users of EPS, XPS, mineral wool and glass wool.

Sample size: 385 CATI interviews - which provides an approximate error margin of +/- 5%. The following categories of respondents were interviewed:

- Construction companies specialized in metallic structures

- Construction companies specialized in insulations and fa[?]ades

- Small companies and craftsmen specialized in activities as: insulation and roof reconstruction, thermo insulation of buildings, interior design, separatory walls, attics and other similar activities.

MODULE 2:

Analysis of the distribution channels of the insulating raw materials for construction

This module analyzes a sample of 100 retailers and wholesalers of thermo-insulating materials. The following categories of companies were interviewed:

-Small stores selling building materials (including XPS, EPS, glass wool)

-Major DIY retail stores -

-Cash&Carry stores selling building materials -

-Major wholesalers and distributors of building materials

MODULE 3 - DESK RESEARCH

This module contains information obtained from various secondary sources, such as:

- The National Institute of Statistics

- Romanian Center of Foreign Commerce

- Desk research realized by Neomar Consulting

- Interviews using the Delphi technique with the major decision makers from the producers and suppliers of thermo-insulating materials and various industry experts.

The main advantages offered by this research are:

- Offers a complete and detailed image of the Romanian market of thermo-insulating raw materials

- Finds out customers' requirements and preferences

- Provides the means to attract new clients and retain the existing ones through a better understanding of customers' requests and their level of satisfaction.

- A better understanding of the most important aspects for the clients.

- Better estimation if the market potential.

Topics Covered

1. METHODOLOGY, LIMITATIONS AND CONFIDENTIALITY OF THE SURVEY

1.1 Methodology

1.2. Quality control

1.3. Project limitations

MODULE 1 - 2. ANALYSIS OF THERMO-INSULATING MATERIALS DEALERS FROM ROMANIA

2.1. Spontaneous awareness of thermo-insulating materials

2.2. Analysis of thermo-insulating materials market segmentation

2.3. Analysis of brand awareness for the main brands of polystyrene and mineral wool from Romania

2.4. Thermo-insulating dealers' level of satisfaction regarding the suppliers

2.5. Analysis of commercial relationship between dealers and polystyrene/mineral wool suppliers

2.6. Analysis of media channels used to find out more about polystyrene and mineral wool market

2.7. Market shares for the main suppliers of polystyrene and mineral wool

2.8. The average sales value and quantity for each of the main 5 polystyrene and mineral wool brands-2005

2.9. Identification of dealer's problems regarding selling of polystyrene and mineral wool

2.10. Proportion of clients that request a certain brand of polystyrene / mineral wool to the dealers

2.11. Segmentation of researched sample of dealers

3. ANALYSIS OF THERMO-INSULATING MATERIALS USERS

3.1. Awareness of main brands of thermo-insulating materials

3.2. Types of thermo-insulating materials used in 2005

3.3. Estimated market share of main brands of thermo-insulating materials

3.4. Analysis of the manner of usage of thermo-insulating materials

3.5. Analysis of consumers' behavior- main criteria used for choosing the supplier of thermo-insulating materials

3.6. Positioning of main thermo-insulating materials brands towards the decision making criteria supplied by their clients

3.7. Analysis of commercial relationship between users and suppliers of polystyrene/mineral wool

3.8. Main information sources used by consumers to find out more about polystyrene and mineral wool market

3.9. Average number of construction works per company- 2005-2006

3.10. Analysis of average acquisitions of thermo-insulating materials per interviewed company for 2005

3.11. Decision factor regarding the type of polystyrene / mineral wool purchased

3.12. Structure and segmentation of the interviewed sample of companies

MODULE 3-DESK RESEARCH

4. IMPORTS OF THERMO-INSULATING MATERIALS FOR 2000-2005

4.1. Imports of pre-foamed polystyrene beads

4.2. Imports of extruded polystyrene

4.3. Imports of rock wool 

4.4. Imports of glass wool

5. QUANTITATIVE ANALYSIS OF THERMO-INSULATING MATERIALS MARKET TROUGH DESK-RESEARCH

5.1. Methodological notes and projects' limitations

5.2. Analysis of market size, main competitors and the trend for 2006-2007.

5.3. Analysis of main players on the thermo-insulating materials market from Romania

For more information visit http://www.researchandmarkets.com/reports/c50867