Gain Insight into How Education Institutions Prefer To Purchase Ubiquitous Computing Solutions.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c45741) has announced the addition of A Model for Selling Ubiquitous Computing ubiquitous computing - Computers everywhere. Making many computers available throughout the physical environment, while making them effectively invisible to the user. Ubiquitous computing is held by some to be the Third Wave of computing. to the Higher Education higher education Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. Market (Strategy Focus) to their offering. As a sales model has yet to emerge for ubiquitous computing, vendors and institutions must work together to create a mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" sales strategy that students will find compelling. Scope of this title: * -Offers insight into how ubiquitous computing vendors should interact with education institutions to increase their success in the market * -Identifies strategies vendors should use to develop more effective relationships and drive solution sales * -Suggests potential communication tools vendors may leverage to position themselves as trusted and established vendors in the education market Highlights of this title: A successful sales strategy for ubiquitous computing leverages multiple forces. Ubiquitous computing solutions must appeal directly to student preferences for technology. Vendors should utilize the entire sales toolkit An integrated set of software routines or utilities (tools) that are used to develop and maintain applications and databases. There are toolkits for developing almost anything. See tool, developer's toolkit, library, class library and CASE. when selling into the education market. Reasons to order your copy: * -Gain insight into how education institutions prefer to purchase ubiquitous computing solutions * -Identify strategies that will increase revenue from the education market * -Discover new ways to leverage the institutional structure as a tool to drive sales revenue Content Outline: Author's View Catalyst catalyst, substance that can cause a change in the rate of a chemical reaction without itself being consumed in the reaction; the changing of the reaction rate by use of a catalyst is called catalysis. Summary Methodology Analysis A shift toward a ubiquitous computing model is gaining momentum in higher education Student expectations for technology are driving the shift to ubiquitous computing Challenges remain for the more widespread adoption of ubiquitous computing The education market has yet to establish a model for selling ubiquitous computing solutions A successful sales strategy for ubiquitous computing leverages multiple forces Effectively managing student relationships must be a component of any sales proposition The value proposition for ubiquitous computing varies at each stage of the student lifecycle The immense popularity of cellular telephones has undercut undercut, n 1. the portion of a tooth that lies between its height of contour and the gingivae, only if that portion is of less circumference than the height of contour. 2. institutional telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. revenue Competing budget priorities are pushing the responsibility for hardware from the institution to the student Aligning a·lign v. a·ligned, a·lign·ing, a·ligns v.tr. 1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb. solutions to campus safety will draw the support of important constituencies Ubiquitous computing solutions must appeal directly to student preferences for technology Freedom and mobility are the preferences of the highest order for the millennial mil·len·ni·um n. pl. mil·len·ni·a or mil·len·ni·ums 1. A span of one thousand years. 2. A thousand-year period of holiness mentioned in Revelation 20, during which Jesus and his faithful followers are to generation Students will perceive seamlessly integrated solutions as more compelling 9 Pricing a solution is a significant and challenging factor in the sales strategy equation Vendors should utilize the entire sales toolkit when selling into the education market Cultivating student satisfaction is a crucial part of the direct-to-institution sales model The institution-as-channel partner strategy offers many benefits and interesting opportunities The direct- to-student strategy is useful but it should not be the only approach ACTIONS Transforming college students into lifelong customers is the goal of any sales model Vendors and institutions must work collaboratively to create an effective sales model The education market must be patient and ride the wave until a sales model is established APPENDIX Definitions Further reading Ask the analyst List of Tables Table 1: Personal preferences are a significant factor when students select a mobile device Table 2: Different payment structures have distinct strengths and weaknesses in the education market List of Figures Figure 1: Effectively managing each stage of the student lifecycle poses different challenges for institutions Figure 2: Students will find a bundled package of services, devices and applications more appealing Figure 3: There are multiple strategies for selling into the education market 12 For more information visit http://www.researchandmarkets.com/reports/c45741 Source: Datamonitor Datamonitor is a provider of online database and analysis services. The company is based in the United Kingdom and also has offices in the United States, Japan, and other countries.[1] The Datamonitor team includes analysts and professional researchers. |
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