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GVC Selects Pixo Software for Wireless Phones in China and Europe; Easy-to-Use Applications Make Pixo An Ideal Fit For Chinese and European GSM Markets.


CUPERTINO, Calif.--(BUSINESS WIRE)--Sept. 20, 1999--

GVC GVC Grand View College (Des Moines, IA)
GVC Gruppo Volontariato Civile
GVC Global Value Chain
GVC Gastrovascular Cavity
GVC Global Visibility Capability
GVC Goddard Voice Control
 Corporation, a global leader in low-cost, high tech manufacturing, and Pixo Inc., a leading developer of integrated software applications for wireless phones, today announced that GVC has licensed Pixo's software for its next-generation GSM wireless phones. GVC plans to integrate Pixo's software in handsets it has under development for the Chinese and European markets.

As the third largest wireless market in the world, China is currently experiencing explosive growth in the number of consumers using wireless phones. The Strategis Group predicts that the number of Chinese wireless subscribers will grow 400% over the next five years, from 25 million this year to 125 million by 2003. Using the flexible and graphical Pixo software, the GVC phones will be well positioned to address this market with products that support both traditional and simplified Chinese character Simplified Chinese character (Simplified Chinese: 简体中文 or 简体字; Traditional Chinese:  sets.

"Demand in the Chinese and European markets for GSM phones is growing rapidly and working with Pixo gives GVC a valuable time-to-market advantage by shortening our development cycle significantly," said Dr. David Su, general manager and vice president of the Communications Group at GVC. "Using Pixo's software, we can immediately integrate an interface that is both sophisticated and easy-to-use, which represents a tremendous win for GVC and our future consumers."

GVC develops and manufactures a wide range of electronics products, including OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  products for several leading electronics manufacturers such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Compaq, and Dell. In the wireless arena, GVC also has distribution agreements with major European and Chinese GSM network providers.

"Being catapulted into the Chinese market, one of the world's largest wireless phone markets, is a big win for Pixo," said David St. Charles, Pixo's chief executive officer. "GVC's in-depth knowledge of the market and their expertise in GSM wireless phones marry well with Pixo's strengths in software development and interface design. Consumers will soon see the benefits of our joint development efforts."

Designed to expand the practical uses of wireless phones and to provide users easy access to information they need when they are away from their homes or offices, the GVC phones will offer a range of applications including a phone book, calendar, Short Message Service (SMS), world clock, and games. In addition to supporting GSM Phase 2 features, such as call forwarding and multi-party communication, the phone software will log calls, provide call statistics, and offer various phone security options. The graphics-rich design of Pixo's software will also give these phone applications an intuitive "look and feel" that allow consumers to easily access and use the advanced phone features. In addition, the software will support a wide range of languages including English, Chinese, French, Spanish, German, Italian and Portuguese.

About GVC

GVC Corporation is a diversified electronics manufacturer headquartered in Taipei, Taiwan. Established in 1979, the company went public in 1991 and achieved revenues of $1.5 billion in 1998. As the leading manufacturer of modems in Taiwan, GVC also produces LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used.  products, PC motherboards, LCD and CRT (1) (C RunTime) See runtime library.

(2) (Cathode Ray Tube) A vacuum tube used as a display screen in a computer monitor or TV. The viewing end of the tube is coated with phosphors, which emit light when struck by electrons.
 monitors, and cordless and wireless phones. GVC continues to invest actively in household digital cordless phone technology such as DSST DSST Denver School of Science and Technology (Colorado charter school)
DSST DANTES Subject Standardized Test
DSST Direct Signal Support Team
DSST Dunlop Self Supporting Technology
 and DECT (Digital Enhanced Cordless Telecommunications) A cordless phone standard mostly used in Europe; however, DECT 6.0 is increasingly used worldwide. The first DECT standards were introduced by ETSI in 1992, and DECT phones have been used as cordless home phones as . In addition, GVC's wireless development spans GSM, CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. , dual band, and WCDMA (Wideband CDMA) A 3G high-speed digital data service provided by cellular carriers that use the TDMA or GSM technology worldwide, including AT&T (formerly Cingular) and T-Mobile in the U.S.  technologies. The company expects to establish a prominent position in the global wireless communications market following the announcement of the IMT-2000 standard. Additional information on GVC is available at www.gvc.com

About Pixo

Pixo, a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market
close corporation, closed corporation, private corporation
, develops practical and easy-to-use applications for wireless phones. Residing in the phone itself, Pixo's software features an elegant graphical user interface graphical user interface (GUI)

Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to
 and an advanced application suite that enable users to manage their personal information and communications, access all of the Internet, and conduct e-commerce. Serving primarily consumer electronics manufacturers, Pixo's cost effective solutions can be quickly and easily integrated into high volume phones.

Pixo has its headquarters at 20100 Stevens Creek Blvd., Suite 200, Cupertino, CA 95014; telephone (408) 996-8224; fax (408) 996-8214. Additional information about Pixo is available at www.pixo.com.

Pixo is a trademark of Pixo, Inc. All other trademarks are property of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 20, 1999
Words:677
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