GUSTIN TAKES CHIEF MARKETING POST AT KODAK; SEARCH UNDERWAY FOR D&AI SUCCESSOR.ROCHESTER Rochester (rŏch`ĕstər, –ĭstər). 1 City (1990 pop. 70,745), seat of Olmsted co., SE Minn.; inc. 1858. , N.Y.--(BUSINESS WIRE)--July 27, 1995--In a move designed to strengthen Eastman Kodak (company) Kodak - The photographic company responsible for Photo CD. http://kodak.com/. Company's global marketing efforts, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. George Fisher George Fisher may refer to:
"Carl Gustin has few peers when it comes to building and extending well-known brands," Fisher stated. "He combines strong operating experience with marketing, technical, communications and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. skills. That he is the right choice is too obvious to ignore, especially given the progress we have made with D&AI. "Furthermore, Carl's selection is part of a process put in place more than one year ago involving my senior management team and the Kodak board of directors," Fisher added. "This is a very deliberative de·lib·er·a·tive adj. 1. Assembled or organized for deliberation or debate: a deliberative legislature. 2. Characterized by or for use in deliberation or debate. process aimed at evaluating the structure of the company and its future management over the next few years and identifying those skills and capabilities required to run the company and achieve our business strategies." Gustin's responsibilities as chief marketing officer will include working with the core businesses to develop world-class marketing and brand management strategies; global corporate advertising, sponsorship management including the Olympics Olympics Sports medicine An international competition among (traditionally) nonprofessional athletes trained in a particular summer or winter sport, which is held every 4 yrs in a selected city. See Paralympics, Special Olympics, World Medical Games. ; and other corporate marketing initiatives. He will also represent the CEO in alliance management. Gustin's successor in Digital and Applied Imaging (D&AI) is expected to be an external candidate with broad product management experience to complement the market strategy, alliance development and branding program in place. Gustin will be responsible for leading that search, and D&AI will continue to report to him until his successor is found. "The time is right to make this move because of (1) the need to leverage a single brand image on behalf of both silver halide A silver halide is one of the compounds formed between silver and one of the halogens — silver bromide (AgBr), chloride (AgCl) and iodide (AgI). As a group, they are often referred to as the silver halides, and are often given the pseudo-chemical notation AgX. and digital imaging, and (2) our progress in Digital and Applied Imaging," Fisher stated. "Under Carl Gustin's direction, we've built a solid digital core strategy. The fundamentals are in place and working; the Kodak culture is adapting quickly; the alliances are on plan; demand is high for digital products; and market share is growing. "All of this puts us in a position to accelerate our growth strategies via a strong centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. marketing post responsible for leveraging Kodak's traditional and digital brand strength across all of our business units and across all of our imaging technologies," Fisher said. "In particular, 1996 presents us with several major marketing opportunities including the launch of the Advanced Photographic System, the summer Olympics and Photokina, the largest photographic convention in the world." Fisher also noted his intent to further improve Kodak's high-volume equipment manufacturing capability, and to continue to integrate digital imaging throughout all company business units in order to meet strong demand. "Our goal is to be a world-class designer and manufacturer of imaging- related electronic components, products, and systems. In D&AI, we will accelerate our plan for strengthening Kodak's high-volume manufacturing capability while we continue to integrate digital products, branding and business models into every business," Fisher added. "Carl will pick his successor to help us deliver those results." He noted that D&AI will continue to operate as a fully functional business unit focusing on its own customer sets, defined by desktop computing computing - computer and system solution applications. Further, D&AI will be the source of virtually all digital platform development for other Kodak businesses. "In addition to serving its own markets, D&AI will help each business unit develop digital products for delivery to their customers in a form that works best for them." Prior to joining Kodak, Gustin was vice president, product and marketing strategy and communications, in the Personal Computer Division, and later, the Computer Systems Division at Digital Equipment Corporation. Before that, he spent more than five years with Apple Computer in a number of key management positions including vice president of Worldwide Communications and Marketing Support. Prior to Apple Computer, Gustin spent 14 years working for various regional, national and worldwide advertising agencies including divisions and affiliates of Young & Rubicam and Doyle Dane Bernbach. Before that, he was a research chemist (jargon) chemist - (Cambridge) Someone who wastes computer time on number crunching when you'd far rather the computer were working out anagrams of your name or printing Snoopy calendars or running life patterns. May or may not refer to someone who actually studies chemistry. for the Fairfield Engineering Company. CONTACT: BUSINESS & MARKETING NEWS MEDIA CONTACT: Charles S Charles, archduke of Austria Charles, 1771–1847, archduke of Austria; brother of Holy Roman Emperor Francis II. Despite his epilepsy, he was the ablest Austrian commander in the French Revolutionary and Napoleonic wars; however, he was handicapped by . Smith Corporate Media Relations Ph: 716/724-4513 Fax: 716/724-0964 or TRADE & INDUSTRY MEDIA CONTACT: David P. Beigie Digital & Applied Imaging Ph: 716/726-0751 Fax: 716/726-0757 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion