GT Interactive and Target Stores enter distribution agreement; GT Interactive to Become Primary Software Vendor to More Than 600 Target Stores Nationwide.
NEW YORK--(BUSINESS WIRE)--Feb. 13, 1996--Further strengthening its broad-based merchandising, GT Interactive Software Corp. (NASDAQ NASDAQ
in full National Association of Securities Dealers Automated Quotations
U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : GTIS GTIS Government Telecommunications and Informatics Services (Canada)
GTIS Global Trade Information Services
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GTIS Government Technical Information Services (Canada) ) has entered into an agreement with Target Stores whereby GT will be Target's primary national supplier of personal computer software.
"We are proud to be selected by Target as its primary software vendor," said Ron Chaimowitz, president and chief executive officer of GT Interactive. "We are pleased to bring our efficient, highly effective merchandising program to Target and believe this will be a mutually beneficial Adj. 1. mutually beneficial - mutually dependent
dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" relationship as both our companies continue to grow in this expanding segment of the marketplace."
Under the agreement, GT Interactive will supply target with its full selection of computer software as well as electronic data invoicing, sophisticated point-of-sale replenishment and purchase ordering systems as well as store planograms and a complete merchandising program.
GT Interactive will provide Target Stores with a variety of publishers' software, including titles from GT Interactive's extensive product line of entertainment products such as DOOM II; edutainment Educational material that is also entertaining.
(application) edutainment - Interactive education and entertainment services or software, usually supplied commercially via a cable network or on CD-ROM. titles like Mercer Mayer's Just Me and My Dad and reference software.
Headquartered in NY with offices in London and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , GT Interactive Software Corp. is a leading global publisher of interactive entertainment, edutainment and reference software for IBM-compatible and Macintosh computers as well as 32- and 64-bit gaming systems. Among GT Interactive's best-selling best·sell·er also best seller
A product, such as a book, that is among those sold in the largest numbers.
best titles are DOOM II and Mortal Kombat Mortal Kombat (commonly abbreviated as MK) is a popular series of fighting games created originally by the Midway Manufacturing Company. Mortal Kombat 3. Located at www.gtinteractive.com on the World Wide Web, GT Interactive is publicly traded on the NASDAQ National Market System under the symbol GTIS. In a record year of initial public offerings, along with Netscape, GT Interactive was the largest I.P.O. of 1995.
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