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GT Interactive and Target Stores enter distribution agreement; GT Interactive to Become Primary Software Vendor to More Than 600 Target Stores Nationwide.

NEW YORK--(BUSINESS WIRE)--Feb. 13, 1996--Further strengthening its broad-based merchandising, GT Interactive Software Corp. (NASDAQ: GTIS) has entered into an agreement with Target Stores whereby GT will be Target's primary national supplier of personal computer software.

"We are proud to be selected by Target as its primary software vendor," said Ron Chaimowitz, president and chief executive officer of GT Interactive. "We are pleased to bring our efficient, highly effective merchandising program to Target and believe this will be a mutually beneficial relationship as both our companies continue to grow in this expanding segment of the marketplace."

Under the agreement, GT Interactive will supply target with its full selection of computer software as well as electronic data invoicing, sophisticated point-of-sale replenishment and purchase ordering systems as well as store planograms and a complete merchandising program.

GT Interactive will provide Target Stores with a variety of publishers' software, including titles from GT Interactive's extensive product line of entertainment products such as DOOM II; edutainment titles like Mercer Mayer's Just Me and My Dad and reference software.

Headquartered in NY with offices in London and San Francisco, GT Interactive Software Corp. is a leading global publisher of interactive entertainment, edutainment and reference software for IBM-compatible and Macintosh computers as well as 32- and 64-bit gaming systems. Among GT Interactive's best-selling titles are DOOM II and Mortal Kombat 3. Located at www.gtinteractive.com on the World Wide Web, GT Interactive is publicly traded on the NASDAQ National Market System under the symbol GTIS. In a record year of initial public offerings, along with Netscape, GT Interactive was the largest I.P.O. of 1995.

CONTACT: (Financial) (Media)

Andrew Gregor Allyne Mills

212/726-6500 212/726-6500

amills@gtinteractive.com
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Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 13, 1996
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