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GSM MVNOs Leverage Axalto In-Depth Experience in SIM Technology and Services to Fuel Subscriber Growth.


AUSTIN, Texas -- More and more innovative companies launching Mobile Virtual Network Operator A Mobile Virtual Network Operator (MVNO) is a company that provides mobile (sometimes called wireless or cellular) telephone service but does not have its own allocation of the radio frequency spectrum nor all of the infrastructure required to provide mobile telephone service.  (MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. ) operations on GSM networks in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  are relying on Axalto to quickly and effectively bring their services to market, the company announced today. In 2005, Axalto signed multi-year agreements with 11 MVNOs and Mobile Virtual Network Enablers A Mobile Virtual Network Enabler (or MVNE) is a company that provides services to MVNOs, such as billing, network element provisioning, administration, operations, support of base station subsystems and operations support systems, and provision of back end network elements, to  (MVNEs) to supply SIM cards and services such as applications, server solutions and customized logistics. Axalto expects to sign more MVNOs and MVNEs in 2006.

"As the first premium wireless service in the U.S., Voce wants to provide the highest quality products and services to our clients. Therefore, on the recommendation of Cingular, we chose Axalto to provide SIM cards. Axalto, leading the industry in telecommunications solutions, is known for proven reliability, innovation and experience," confirmed Craig Bowers Bowers is a surname, and may refer to
  • Betty Bowers
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, director of technology at Voce, a Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  based MVNO that provides first-class mobile service for elite consumers.

A Mobile Virtual Network Operator is a company that buys network capacity from a network operator to offer its own branded mobile subscriptions and value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. . A Mobile Virtual Network Enabler is a company that is hired by the MVNOs to operate back office systems and connect to a GSM operator like Cingular to launch the service.

"Our MVNE MVNE Mobile Virtual Network Enabler (wireless telecommunications)
MVNE Medium Voltage Neutral Earthing
 platform allows virtual network operators to offer their customers their own brand of wireless services without having to own or operate the underlying network or operational infrastructure. InPhonic specializes in serving data-rich virtual network operators with both consumer content and business messaging. Choosing Axalto as our SIM service provider will allow us to personalize per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 our offerings to suit the unique needs of each MVNO's customer base," said Frank Bennett For the baseball player, see .
Frank Bennett (born David Wray in 1959 in Sydney, Australia, ) is an Australian jazz singer whose stage name is formed from Frank Sinatra and Tony Bennett.
, InPhonic's president of MVNO services.

Axalto's SIM technology helps both MVNOs and MVNEs to not only setup their devices to operate on the GSM network but also develop customized applications for their targeted niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 such as prepaid, Hispanics, teens and seniors. An MVNO focusing on the Hispanic segment, for example, will be using the SIM as a storefront for Spanish-based multimedia content. This personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 service, developed in close collaboration with the MVNO, is easy to use: with a few menu clicks, Hispanic users are able to download applications pre-filtered to suit their interests, such as specific ring tones and wallpapers, targeted news, music and video clips. With Axalto products, these MVNOs can not only develop such innovative applications, but also get them to market quickly at low cost and high quality.

"Axalto was the ideal choice for our launch of Cool Prepaid, not only in terms of superior products and services, but in terms of support. Axalto's support and reliability has been vital to us every step of the way towards our successful launch," said Robert Grossman, executive vice president, Cool Prepaid.

"An increasing number of MVNOs and MVNEs are choosing Axalto as their SIM provider and the reason is clear -- we are more of a partner to them and we have a strong understanding of large operators like Cingular to help them come to market quickly," said Paul Beverly, president of Axalto, Americas. "We give them superior levels of dedicated customer service while working extensively and sharing our specific experience to put each of them on the fast track to success."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 various analyst reports, MVNOs in the United States are projected to capture up to ten percent of the estimated 215 million total U.S. wireless subscribers in 2006.

About Axalto

Axalto (EURONEXT:AXL) and (EURONEXT:NL0000400653) is the world's leading provider (Gartner 2005, Frost & Sullivan 2004) of microprocessor cards - the key to digital networks - and a major supplier of point-of-sale terminals. Its 4,500 employees, from over 60 nationalities, serve customers in more than 100 countries, with worldwide sales reaching over 3 billion smart cards Example of widely used contactless smart cards are Hong Kong's Octopus card, Paris' Calypso/Navigo card and Lisbon' LisboaViva card, which predate the ISO/IEC 14443 standard. The following tables list smart cards used for public transportation and other electronic purse applications.  to date. With a 25 year's of experience in smart card innovation, the company leads its industry in security technology and open systems.

Axalto creates new generations of products for use in a variety of applications in the telecommunications, finance, retail, transport, entertainment, healthcare, personal identification, information technology and public sector markets. Microprocessor cards provide convenience, security and privacy to public and private services operators, their customers and end users. For more information, please visit www.axalto.com.

About Voce

Voce is the world's first premium mobile service that unites exclusive mobile devices with unprecedented, personalized client care. Our primary goal is to address a significant need among wireless consumers for a higher, more effective level of customer service. Voce's revolutionary approach includes: around-the-clock, one-to-one customer service; exclusive access to customized, elegant handsets; no contracts, premiums, or deductibles; simple billing; limitless domestic calling; expansive international calling, coverage and support; free upgrades and replacements; a convenient concierge and travel desk; luxury retail, service, and business partners that share our first-class standards.

In 2006, Voce will launch in 3 target markets: New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Los Angeles, and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Next year, Voce will expand to additional major U.S. cities, including Chicago, Washington, DC, and Miami. Finally, the first mobile service to answer you. With a real person. Voce reminds you of great expectations, and then exceeds them. For more information, please visit www.voce.com

About InPhonic

Headquartered in Washington, D.C., InPhonic, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: INPC INPC ITU National Point Code
INPC Internet Non-Profit Center
) is a leading online seller of wireless services and products. InPhonic sells these services and devices, and provides world-class customer service through websites that it creates and manages for online businesses, national retailers, member-based organizations and associations under their own brands. InPhonic also operates Wirefly (www.wirefly.com), a leading one-stop comparison mobile phones and wireless plans shopping site that has been awarded "Best of the Web" by Forbes magazine and "Best in Overall Customer Experience" by Keynote Performance Systems. InPhonic also delivers a full range of MVNO and mobility solutions to enterprise clients through its Mobile Virtual Network Enablement (MVNE) platform. Among many awards in its history, InPhonic holds the distinction as #1 Company of the Year on the INC. 500 for 2004. For more information on the company, its products and services, visit the InPhonic Corporate Web site at www.inphonic.com.

About Cool Prepaid

cool.Prepaid provides a service to our customers that enhance their lifestyle. cool.Prepaid fulfills this goal by offering the most comprehensive prepaid service on the market with exclusive content, features and handsets.

We have the nation's largest network coverage and the must-have handsets providing exceptional service and support to our consumers and retailers. We have the most competitive international rates to satisfy the expanding international consumer. Our marketing expertise enables us to differentiate our products and our retail partners in the dynamic cellular phone market. Our comprehensive support network makes us a seamless organization that is more nimble to meet the demands of the market. We are cool. cool.Prepaid.

For more information visit us at www.coolprepaid.com
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 4, 2006
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