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StateWays identifies the fastest-growing brands of wine and spirits in the beverage alcohol industry.

With all the talk of an economic slowdown For articles with similar titles, see Slow Down (disambiguation).
A slowdown is an industrial action in which employees perform their duties but seek to reduce productivity or efficiency in their performance of these duties.
, an imminent recession, a stock market meltdown meltdown

Occurrence in which a huge amount of thermal energy and radiation is released as a result of an uncontrolled chain reaction in a nuclear power reactor. The chain reaction that occurs in the reactor's core must be carefully regulated by control rods, which absorb
, it's a wonder that consumers are still managing to shell out a couple of extra bucks for their favorite spirit or a wine somebody recommended to them. In recent years, it was easy to tie the growth across all segments of the beverage alcohol industry to the soaring soaring: see flight; glider.
 or gliding

Sport of flying a glider or sailplane. The craft is towed behind a powered airplane to an altitude of about 2,000 ft (600 m) and then released.
 U.S. economy, which experienced a record nine straight years of expansion. As we all know by now, that began ending last fall, and the pundits tell us they don't really know when an economic recovery will begin. Still, statistics for 2000 show that the wine and distilled spirits segments of the beverage alcohol industry continue to grow, according to according to
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

 the Adams Handbook
For the handbook about Wikipedia, see .

This article is about reference works. For the subnotebook computer, see .
"Pocket reference" redirects here.
 Advance 2001.

Underlining un·der·lin·ing  
1. The act of drawing a line under; underscoring.

2. Emphasis or stress, as in instruction or argument.
 the health of the entire beverage alcohol industry in 2000, total retail dollars from the sale of wine, beer and distilled spirits jumped more than 5% in 2000, from approximately $115.7 billion in 1999 to about $122.3 billion last year. Wine retail sales grew more than 8% from $16.6 billion to approximately $18.1 billion; spirits sales produced approximately $37.3 billion, gaining about 4%; and beer dollar volume was more than $66.8 billion, up more than 5%. This story is quite similar to last year's. These retail dollar sales highlight not only volume increases across all segments of the industry but also reflect consumption trends favoring favoring

an animal is said to be favoring a leg when it avoids putting all of its weight on the limb. A part of being lame in a limb.
 higher-end products. Generally speaking, distilled spirits products such as cognac Cognac (kônyäk`), city (1990 pop. 19,932), Charente dept., W France, in Angoumois, on the Charente River. The French brandy to which Cognac gives its name has been manufactured and exported from the city since the 18th cent. , imported vodka vodka (vŏd`kə), traditional spirituous drink of Russia, the Baltic states, and Poland; it is now consumed internationally. The best vodka is distilled from rye and barley malt, but the cheaper corn and potatoes are commonly employed.  and other superpremium spirits continued to gain sales. Overall, total spirits consumption increased 2.6% in 2000, reaching a total of 148.1 million 9-liter cases. Continuing a long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 trend, much of the growth was concentrated among the non-whiskeys, though I rish whiskey whiskey [from the Gaelic for "water of life"], spirituous liquor distilled from a fermented mash of grains, usually rye, barley, oats, wheat, or corn. Inferior whiskeys are made from potatoes, beets, and other roots.  (+7.1%) showed an increase. The top performers included rum rum, spirituous liquor made from fermented sugarcane products. Prepared by fermentation, distillation, and aging, it is made from the molasses and foam that rise to the top of boiled sugarcane juice.  (+8.2%), tequila tequila

Distilled liquor, usually clear in colour and unaged, made from the fermented juice of the Mexican agave plant. (See agave family.) It contains 40–50% alcohol.
 (+7.1%), brandy brandy [for brandywine, from Du.,=burnt, i.e., distilled, wine], strong alcoholic spirit distilled from wine or from marc, the residue of the wine press. The most noted brandy is cognac, made from white grapes in the Charente district of France.  & cognac (+5.9%), vodka (+3.2%), prepared cocktails (+5.0%) and cordials and liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts.

Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar.

Most liqueurs range between 15 and 70 percent alcohol by volume.

Wine consumption also maintained its growth pattern, with an overall increase of 2.5% in 2000 following a healthy 4% increase in 1999. U.S. wine consumption has now increased for seven consecutive years, with last year's total breaking past 231 million 9-liter cases. Again, most impressive was the table wine performance, which now accounts for 87% of the U.S. wine market, and which had an estimated 4% increase last year. Following the trends of recent years, many of the top performers in this group are premium varietal wines Noun 1. varietal wine - a wine made principally from one grape and carrying the name of that grape

vino, wine - fermented juice (of grapes especially)
, both domestic and imported. Significantly, in the post-millennium year, the champagne and sparkling wine segment was hit hard, as expected, posting a 20.4% sales decline in 2000, following its dramatic 21.3% sales gain leading up to the millennial celebration in 1999.


It's no secret that brand equity is one of the most valuable assets a product can possess, and this is particularly true in the beverage alcohol business. Books have been written about the combination of resources, creativity, perseverance Perseverance
See also Determination.


redid dictionary manuscript burnt in fire. [Br. Hist.: Brewer Handbook, 752]

Call of the Wild, The

dogs trail steadfastly through Alaska’s tundra. [Am. Lit.
 and just plain luck that go into creating and developing a successful brand, and still, it remains somewhat of a mystery, for there is no set formula, otherwise everyone would be doing it. Indeed, there are beverage alcohol products in every category and at every price point that, for a variety of reasons, have either fallen behind or outpaced their respective competitors. And although identifying category consumption trends is helpful, actual brand activity is what generates profits. Thus, the rationale rationale (rash´nal´),
n the fundamental reasons used as the basis for a decision or action.
 behind "Growth Brands," an annual report which uses the latest industry results to highlight those brands that have demonstrated noteworthy growth over the past few years.

Of the four categories of Growth Brands, Fast Track represents the most demanding set of criteria. These are wine and spirits brands whose sales exceeded 100,000 9-liter cases in 2000 while having also demonstrated double-digit percentage growth over each of the past four years. All Fast Track Brands must have at least a five-year history.

Other brands that have shown significant growth over the past few years, but have not yet been on the market for a full five years, have been designated as Rising Stars.

In addition, in order to highlight traditionally top-selling brands that have consistently grown over the past four years, we've created an Established Growth Brands category. Because many of these brands are already operating from huge sales bases, their percentage gains were often modest relative to their overall case volume, even though these brands have had substantial sales increases and are often leaders among their respective segments.

Finally, there are brands that have had one or two years of sales declines since 1996, but have nevertheless bounced back over the past few years with healthy growth to have a positive impact in the marketplace. We have termed these products Comeback Comeback

Australian breed of wool sheep, bred by crossing Merino with Corriedale, Polwarth or Zenith sheep; wool is 21 to 25 microns. It is a registered breed, but the term is more commonly used in the sense of a type of sheep produced by crossbreeding a crossbred Merino back to Merino.
 Brands, and they include some of the best-selling best·sell·er also best seller  
A product, such as a book, that is among those sold in the largest numbers.

 brands of wine, beer and spirits in the industry.


The Fast Track represents the consummate To carry into completion; to fulfill; to accomplish.

A Common-Law Marriage is consummated when the parties live in a manner intended to bring about public recognition of their relationship as Husband and Wife.
 Growth Brand category, with only 14 spirits brand qualifying for inclusion this year, an increase of three from last year's 11. As has been the case for the past several years, Captain Morgan Captain Morgan is a brand of rum produced by Diageo. It is named after the 17th-century Caribbean privateer from Wales, Sir Henry Morgan. Captain Morgan's slogan is "Got a little Captain in You?" History  Original Spiced Rum heads the list, accenting the dramatic growth of this flavored rum, which sold an estimated 2.81 million 9-liter cases last year. Captain Morgan, which upped sales by 18.8% in 2000, has more than doubled its case sales since 1996, and boasts a four-year annual compound growth rate (ACGR ACGR Annual Compound Growth Rate
ACGR Americans for Comprehensive Government Reform
) of 20.6%.

Skyy Vodka SKYY vodka is produced by SKYY Spirits LLC in San Francisco, California. SKYY Vodka is 40% ABV or 80 proof. SKYY 90 Vodka is a 90 proof high-priced brand aimed at martini drinkers.

When SKYY Spirits LLC first launched in 1992 SKYY vodka was its first product.
, one of four vodkas This is a list of brands of vodka. Australia
  • Downunder Vodka
  • Bombora Vodka
  • Cooranbong Vodka
  • Monopolowa
  • Jaguar Vodka
  • Berösowaja
  • Kryshtal Etalon
 to be included in this category, is another returning brand to the Fast Track, rocketing to second place while breaking the 1 million case sales mark. The superpremium domestic vodka grew an impressive 34.1% last year, notching notching Radiology Small grooves on the anterior aspect of ribs seen on a plain CXR of children with post-ductal–ductus arteriosus coarctation of the aorta, due to 'tracks' from the pressure of collateral vessels on the ribs  sales of an estimated 1.1 million cases, up from 820,000, and shows a four-year ACGR of 20.0%. Other vodkas to make the Fast Track include Ketel One Ketel One Vodka is distilled from 100% wheat and made at the Nolet Distillery in Schiedam, Holland. It is distilled in alembic copper pot stills, filtered over loose charcoal, and rests in tile lined tanks until ready. , Absolut Citron citron (sĭt`rən), name for a tree (Citrus medica) of the family Rutaceae (orange family), and for its fruit, the earliest of the citrus fruits to be introduced to Europe from Asia.  and Belvedere Belvedere (bĕl`vədēr, Ital. bālvādĕ`rā), court of the Vatican named after a villa built (1485–87) for Innocent VIII. , three imports that have experienced eye-opening sales growth. Ketel One has grown from sales of 200,000 cases in 1996 to 750,000 cases last year, notching a four-year ACGR of 39.2%. Citron has been separated from the entire Absolut brand for purposes of highlighting its impressive sales growth. The flavored vodka hit sales of 590,000 cases in 2000, registering a 13.5% increase and also features a double-digit four-year ACGR. Belvedere has had an astounding a·stound  
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.

[From Middle English astoned, past participle of astonen,
 few years, growing from a mere 40 cases in 1997 to sales of 200,000 cases last year. The brand boasts a four-year ACGR of 1 11.5%.

Constellation's Paul Masson
For the Olympic competitor, see Paul Masson (cyclist).

Paul Masson (1859–1940) was an early pioneer of California viticulture and the most successful popularizer of Californian sparkling wine.
 Grande Amber Brandy has also regularly appeared as a Fast Track brand since its successful upward repositioning repositioning Laparoscopic surgery The changing of a Pt's position during a procedure to improve access or visualization of the operative field, which may be linked to complications, as it changes anatomic planes of operation. Cf Laparoscopic surgery.  in the mid- mid-
Middle: midbrain. 
1990s. The brand's sales eclipsed 1 million cases last year, a 13.0% increase over 1999, and its strong growth since 1996 is highlighted by a four-year ACGR of 23.2%.

E&J Cask & Cream, another brandy, is included among the Fast Track brands for the first time. The brand upped sales 70,000 cases to 520,000 last year, a 15.6% increase, and shows a four-year ACGR of 125.8%. Also entering the Fast Track for the first time is Kahlua Drinks-To-Go, which notched sales of 955,000 cases in 2000, an increase of 10.4% over 1999. The line of popular pre-mixed cocktails has been a very visible national advertiser ad·ver·tise  
v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es
1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase
, increasing its ad spending by 44% last year, which has apparently played a part in bringing consumers to the franchise. The four-year ACGR is a sparkling 48.6%.

A terrific performance was turned in by Sauza tequila, a returning Fast Track brand that has grown more than three-fold since 1996. Last year, Sauza gained 260,000 additional cases to sales of 945,000 cases, a 38.0% increase over 1999. The brand's four-year ACGR stands at 36.8%, and, in part, reflects the increasing popularity of premium and superpremium tequila in the U.S. Jose Cuervo Jose Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña, S.A. de C.V. The Jose Cuervo Especial brand has the highest sales out of any tequila in the world.  Authentic Margaritas have also benefited from the appeal of tequila, in this case, the vastly popular Margarita Margarita (märgärē`tä), island, 444 sq mi (1,150 sq km), in the Caribbean Sea off the coast of Venezuela. With many smaller islands it constitutes the Venezuelan state of Nueva Esparta (1990 pop. 263,748). . The line of pre-mixed cocktails is a Fast Track veteran of several years. Last year it garnered sales of 889,000 cases, a 23.3% increase over 1999, and shows a four-year ACGR of 30.4%. And the superpremium tequila Patron patron [Lat.,=like a father], one who lends influential support to some person, cause, art or institution. Patronage existed in various ancient cultures but was primarily a Roman institution. , also reached the Fast Track, growing 53.7% last year, and sporting a four-year ACGR of 31.0%.

As the only cognac to make the list, Remy Martin amassed sales of 489,000 cases, a 22.3% increase in 2000; on its initial inclusion in the Fast Track, the brand boasts a four-year ACGR of 17.1%. Another Remy Amerique brand, the superpremium cordial cordial: see liqueur.  Cointreau, upped sales 24.6% last year to 167,000 cases, and shows a 22.2% four-year ACGR. Rounding out the Fast Track spirits brands is another first-timer, Midori Melon melon, fruit of Cucumis melo, a plant of the family Curcurbitaceae (gourd family) native to Asia and now cultivated extensively in warm regions. There are many varieties, differing in taste, color, and skin texture—e.g.  Liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. , which grew 16.5% in 2000, to 134,000 cases.

This year, 16 brands of wine are included in the Fast Track category, three more than last year, and, once again, as a group the brands underline underline

an animal's ventral profile; the shape of the belly when viewed from the side, e.g. pendulous, pot-belly, tucked up, gaunt.
 the growth of premium varietals. Ten of these wines were included in the category last year (Beringer, Lindemans, Clos du Bois Du Bois (d`bois, dəbois`), city (1990 pop. 8,286), Clearfield co., W central Pa., in the region of the Allegheny plateau; inc. 1881. , Robert Mondavi Robert Gerald Mondavi born May 18 1913 (1913--) (age 94) in Virginia, Minnesota, United States is a leading vineyard operator whose technical improvements and marketing strategies brought  Coastal, Meridian Meridian (mərĭd`ēən), city (1990 pop. 41,036), seat of Lauderdale co., E Miss., near the Ala. line; settled 1831, inc. 1860. , Rosemount Estates, Talus talus (tā`ləs), deposit of rock fragments detached from cliffs or mountain slopes by weathering and piled up at their bases. A talus is a common geologic feature in regions of high cliffs. , Jacob's Creek This is an article about a creek. For the wine see Jacob's Creek (wine).
Jacob's Creek is a small creek that runs through the wine-producing region of the Barossa Valley, 80km north of Adelaide, South Australia.
, Penfolds and St. Francis).

Beringer tops the list. It gained more than 900,000 cases last year, totaling sales of 5.85 million cases, a growth rate of 18.9%. This is an eye-opening performance given the brand's large volume base. E&J Gallo's Gossamer Bay has broken into the Fast Track for the first time, hitting sales of 2.2 million cases in 2000; the brand shows a four-year ACGR of 25.0%. From Australia, Lindemans, from Southcorp Wines USA, has been on a roll for several years, upping sales by 23.2% last year to 1.75 million cases, and featuring an ACGR of 25.7%. Three additional Australian Australian

pertaining to or originating in Australia.

Australian bat lyssavirus disease
see Australian bat lyssavirus disease.

Australian cattle dog
a medium-sized, compact working dog used for control of cattle.
 imports are included among Fast Track brands. Rosemount Estates had a phenomenal 2000, blowing past the 1 million case mark with sales of more than 1.33 million cases, a 45.1% gain. The brand's volume has increased approximately four-fold since 1996. Jacob's Creek, imported by Austin, Nichols Austin, Nichols & Company, Inc. USA, is a distilling company producing several brands of beverages, including the Wild Turkey whiskeys. External links
, made the Fast Track for the first time after having been designated a Rising Star in the past. This brand also had an incredible 2000, delivering an 82.4% i ncrease in sales volume last year, to 496,000 cases. Penfolds, imported by Southcorp Wines USA, continued the Australian onslaught, with sales of 210,000 cases in 2000, and showing a four-year ACGR of 21.3%.

Still, several other California wines had stellar years. Clos du Bois, from Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History
Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.[1].
 Wines, continued piling up the sales to more than 1.32 million cases, a 21.2% increase. Robert Mondavi Coastal Wines broke the 1 million case mark, to more than 1.15 million cases, a 15.8% sales increase over 1999. And Meridian, from Beringer Wine Estates, gained 11.7%, posting sales of 1.15 million cases in 2000.

Gallo of Sonoma had an outstanding year in 2000, gaining 250,000 cases to 900,000, an increase of a healthy 38.5%. The brand is a first-time member of the Fast Track, and has a whopping four-year ACGR of 62.2%. Talus, of Turner Road Vintners [Constellation Constellation, ship
Constellation (kŏnstĭlā`shən), U.S. frigate, launched in 1797. It was named by President Washington for the constellation of 15 stars in the U.S. flag of that time.
 recently announced an agreement to purchase all Turner Road brands], reached sales of 780,000 cases last year, and sports a four-year ACGR of 29.0%.

Three Italian imports reached the Fast Track this year, all of them for the first time. Cavit, from Palm Bay Imports, saw a 100,000 case bump to 575,000 cases, representing a 21.1% increase (four-year ACGR of 25.1%). Luna di Luna wines, from A.V. Imports, did even better, registering a 29.9% gain to 535,000 cases. A Rising Star last year, Luna di Luna boasts a four-year ACGR of 50.2%. And Antinori wines, imported from Italy by Remy Amerique, hit 200,000 cases, a 14.3% sales increase over 1999.

Pepperwood pepperwood, name for several trees, among them the California laurel.  Grove wines, from Cecchetti Sebastiani Cellar, was included in the Rising Star category last year before reaching the Fast Track for the first time this year. The California wine rose 32.4% in 2000 to 360,000 cases and has a strong 54.6% four-year ACGR. Another California wine, St. Francis (Kobrand), also made the cut, with sales of 165,000 cases, featuring a four-year ACGR of 13.1%.


The Rising Star category presents a unique picture of the beverage alcohol industry, in that it includes relatively new brands that have made an impact on the market during the past few years and can point toward some of the latest trends in the marketplace.

This year, for example, the popularity of flavored spirits is underlined among the six distilled spirits Rising Stars, which include a trio of them. Captain Morgan's Parrot Bay coconut-flavored rum notched 100,000 more cases last year, for a total of 385,000, a 35.1% increase. Absolut Mandrin, Seagram's latest flavored line extension to the top imported vodka, grew 66.7% to 300,000 cases last year. And Remy Red, the cognac and fruit juice combo, saw a 83.8% sales jump in 2000, to 125,000 cases. The increasing popularity of high-image, ultra-premium vodkas is also reflected here. Grey Goose Vodka, imported and marketed by Sidney Frank Sidney E. Frank (October 2, 1919 – January 10, 2006) was an American businessman who became a billionaire through his savvy promotion of Grey Goose vodka and Jägermeister.  Importing, had a tremendous 2000, upping sales by 175%, from 100,000 to 275,000 cases. And Chopin Vodka Chopin vodka is a single-ingredient vodka, 4 times distilled from organic potatoes grown in the Polish region of Podlasie. It is produced by Siedlce-based Podlaska Wytwórnia Wódek Polmos company.

Chopin is the first, and only luxury potato vodka in the world.
, imported and marketed by Millennium Import, gained 25% last year to 50,000 cases. Finally, the impressive performance by a new brand of tequila, Margaritaville, from Seagram Americas, has been helped by the continued growth of the entire tequila category (as well as the obvio us marketing tie-in with Jimmy Buffet A buffet is a meal serving system where patrons serve themselves. It is a popular method of feeding large numbers of people with minimal staff. The term is also used to describe a sideboard, an antique form of furniture which was sometimes used to offer the dishes of a buffet meal ). The brand sold a whopping 200,000 cases its first year on the market in 2000.

Wine Rising Stars again include reasonably priced varietal wines, a segment of the industry that continues to grow rapidly. Arbor Mist Arbor Mist is the brand name of an alcoholic beverage which blends seasonal wines such as merlot, zinfandel and chardonnay with fruit flavorings. Their slogan is "Great Tasting Wine with a Splash of Fruit," describing the beverage. , the line of fruit-flavored varietal wines from Canandaigua Wine, broke past 4 million cases in just its third year on the market. Similarly, E&J Gallo's line of fruit-flavored wines, Wild Vines, hit 1.9 million cases in just its second year on the market. Gallo has also has lots of success with two other brands on the market since 1997. Ecco Domani registered sales of 780,000 cases last year, and Indigo Hills reached 220,000 cases. Foxhorn wines, from The Wine Group, also showed impressive growth, jumping to sales of more than 1 million cases last year, a 35.9% increase. After initial introductions in 1999, two Australian wines The Australian wine industry is the fourth largest exporter in the world, [1] exporting over 400,000,000 litres a year to a large international export market that includes "old world" wine-producing countries such as France, Italy and Spain.  showed wonderful results in 2000: Greg Norman Noun 1. Greg Norman - Australian golfer (born in 1955)
Gregory John Norman, Norman
 Estates, from Mildara Blass, hit sales of 138,000 cases, while McPherson wines, from Brown-Forman Beverages Worldwide, notched sales of 106,000 cases. Belmondo, a line of Italian wines Italy is one of the oldest wine regions in the world. Etruscans and Greek settlers produced wine in the country long before the Romans started developing their own vineyards in the second century BC.  imported and markete d by A.V. Imports, grew to 103,000 cases.


As previously noted, many Established Growth brands are leaders in their respective categories. They are large-volume brands that, in several instances, have been cited as Established Growth brands before, having shown consistent growth over the past four years. And, in many cases, these are premium products that produce high margins.

Many of the well-known distilled spirits brands are included here. Bacardi (including its Bacardi Limon flavored rum), the top-selling spirit in the U.S., gained 5.2% last year to more than 7.48 million cases. Limon, by itself, registered sales of 950,000 cases, a 6.1% increase over 1999. Absolut Vodka (including Absolut Citron and Mandrin), from Seagram Americas, notched sales of 4.5 million cases, for a healthy 11.1% increase in 1999. Brown-Forman's Jack Daniel's For the running coach, see .

For the British car engineer, see .

For the American politician, see .

Jack Daniel's is a Tennessee whiskey distillery and brand known for its rectangular bottles and black label.
 Black gained 2.7% last year to more than 3.65 million cases, and UDV's Jose Cuervo/1800 was up 8.3% to almost 3.5 million cases. Seagram's superpremium Canadian whisky Canadian whisky is whisky made in Canada; by law it must be aged there at least three years[1] in a wooden barrel of not greater than 700 L capacity[2]. , Crown Royal, also upped sales by 8.3% to more than 2.67 million cases, Jim Beam's DeKuyper line of cordials maintained sales growth, posting sales of more than 2.56 million cases. McCormick Distilling's McCormick Vodka ending the year with sales of just under 1.6 million cases, a 7.8% increase.

In the low-alcohol refreshment category, Jack Daniel's line of Country Coolers gained a hefty heft·y  
adj. heft·i·er, heft·i·est
1. Of considerable weight; heavy.

2. Rugged and powerful. See Synonyms at heavy.

 15.6% last year, to more than 1.58 million cases, while the cognac Hennessy maintained positive growth to 1.39 million cases. Tanqeuray, the high-end imported gin from Schieffelin & Somerset Somerset, cities, United States

1 City (1990 pop. 10,733), seat of Pulaski co., S Ky., in a farm, coal, and limestone area of the Cumberland foothills; inc. 1810.
, also reached sales of 1.39 million cases. Bacardi USA's popular-priced rum, Castillo, surged ahead another 7.2% to 1.11 million cases in 2000. And Evan Williams Evan Williams is the name of several people. They include:
  • Evan Williams, an American brand of bourbon whiskey.
  • Evan Williams, an Australian politician.
  • Evan Williams, an Australian reporter.
  • Evan Williams, an entrepreneur and blogger.
, the popular bourbon Bourbon (brbôN`), European royal family, originally of France; a cadet branch of the Capetian dynasty.  from Heaven Hill Distilleries, upped sales slightly to 925,000 cases last year. Heaven Hill boasts three other brands among this group: the popular-priced Aristocrat Vodka (630,000 cases in 2000), Burnett's White Satin Gin (380,000 cases) and Burnett's Vodka (340,000 cases).

Sales of UDV's Malibu rum Malibu Rum is a rum made in Barbados with natural coconut extract. Although the drink is made in Barbados, it is bottled in Dumbarton, Scotland by Pernod Ricard. It was first blended and bottled in 1985. The alcohol content by volume is 21.0% (42 proof).  continued its impressive sales increases, jumping 21.1% last year to 827,000 cases. Fleischmann's Royal Vodka (685,000 cases, up 5.7%) and Crystal Palace Vodka (620,000 cases, up 6.0%) both from Barton Brands Barton Brands, Ltd. is a company that produces many liquors, including Ten High bourbon, the 99 line of schnapps (99 Apples, 99 Bananas, et al), and Montezuma tequila. , showed healthy increases. Sidney Frank's Jagermeister displayed steady growth, registering sales of 530,000 cases. And Johnnie Walker Johnnie Walker is a brand of Scotch whisky produced in Kilmarnock, Scotland. It is the most widely distributed brand of Scotch whisky in the world, sold in almost every country and with yearly sales of over 120 million bottles.  Black, the superpremium Scotch scotch 1  
tr.v. scotched, scotch·ing, scotch·es
1. To put an abrupt end to: The prime minister scotched the rumors of her illness with a public appearance.

 from Schieffelin & Somerset, broke through a half million cases to 525,000, a 6.1% rise. Charles Jacquin et Cie's line of Jacquin Cordials maintained steady growth to 485,000 cases. Allied Domecq Spirits numbered three brands in this category: Rich & Rare Canadian Whisky, which countered its category's downward trend with an 8.3% sales gain to 455,000 cases; Courvoisier cognac, which increased its sales to 450,00 cases; and Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky.

When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business
, the superpremium bourbon, which grew 10% last year to 330,000 cases.

The top percentage gainer among all spirits Established Growth Brands is Bombay Sapphire Bombay Sapphire is a brand of gin distributed by Bacardi, launched in 1987, having been named via a competitive process whereby a number of leading Madison Avenue agencies were played off against each other. The name hints at the origins of gin's popularity in the British Raj. , the superpremium gin imported by Bacardi USA, which boasts a 26.4% sales rise to 455,000 cases in 2000. Juarez tequila, from David Sherman David Sherman is an American novelist who deals overwhelmingly with military themes at the small-unit tactical level. His experiences as a United States Marine during the Vietnam War show prominently in his work. Biography
Sherman was born in Niles, Ohio.
 Corp., also had a stellar year, producing a 22.2% sales gain to 440,000 cases. Schieffelin & Somerset's Grand Marnier Grand Marnier: see liqueur.  generated sales of 445,000 cases, an 11.2% gain, and Bols Cordials, from William Grant For other persons named William Grant, see William Grant (disambiguation).

Sir William Grant (October 13 1752 – May 23 1832) was an British lawyer, Member of Parliament from 1790–1812 and Master of the Rolls from 1801–1817.
 & Sons, registered sales of 425,000 cases.

Just as in the spirits segment, wines noted here are some of the best-selling wines in the U.S. Franzia Winetaps (The Wine Group) continued its massive growth, eclipsing sales of 20 million cases last year, and Almaden, from Canandaigua Wine, added to its huge sales base, totaling 9.37 million cases in 2000. Sutter Home Wines, from Trinchero Family Estates, kept up the pace, gaining close to 200,000 cases, totaling sales of 7.2 million cases. E&J Gallo contributed three wines to the Established Growth brands: Turning Leaf (3.3 million cases; Copperidege (1.8 million cases); and Burlwood (720,000 cases).

The best performance among Established Growth Brands was turned in by UDV's Beaulieu Vineyard Beaulieu Vineyard was established in 1900 by Georges de Latour and his wife Fernande when they purchased 4 acres in Rutherford, California. The winery derives its name from the french phrase "Quel beau lieu" which translated to english means "What a beautiful place  wines. The brand blew past the 1 million mark to sales of more than 1.24 million cases, a whopping 32.1% increase.

Other high-volume wines that continue to generate sales increases include Casarsa (Gary Raden & Sons), to 1.21 million cases; Bolla (imported by Brown-Forman Beverages Worldwide) up 5.4% to just under 1.1 million cases; Folonari (imported by Frederick Wildman & Sons), to 775,000 cases; CK Mondavi (Charles Krug), to 760,000 cases; and Citra (imported by Palm Bay Imports) to 650,000 cases.

Classic Wines of California again produced two wines that made the list, both of them increasing sales by double-digit percentages: Forest Glen The name Forest Glen may refer to:
  • Forest Glen, Maryland, a neighborhood in Silver Spring, Maryland
  • Forest Glen (Washington Metro), a Washington Metro station, in Maryland, USA
  • Forest Glen, Chicago, a neighborhood in Chicago, Illinois, USA
, which notched 625,000 cases (+12.6%), and Forest Ville Vineyards, which posted sales of 480,000 cases (+11.6%). Kenwood also upped its sales percentage gain by double-digits, up 17.5% to 470,000 cases. Other wines that had outstanding growth include Martini & Rossi Vermouth vermouth (vərmth`), blend of white wines fortified with additional alcohol and flavored with aromatic herbs, spices, and roots. It contains up to 19% alcohol.  (Bacardi USA), with sales of 540,000 cases; Schmitt Soehne, at 550,000 cases; Rodney Strong, which registered sales of 486,000 cases; Black Opal Noun 1. black opal - a dark colored opal with internal reflections of green or red
opal - a translucent mineral consisting of hydrated silica of variable color; some varieties are used as gemstones
 (imported by Mildara Blass), which jumped to 465,000 cases and San Pedro (Shaw-Ross Importers), which gained to 450,000 cases.


This final category recognizes those major brands that experienced a sales decline within the past four years and have since reversed that decline, showing positive sales momentum. For instance, E&J Brandy lost almost 200,000 cases in 1998 but has since reversed the decline with 2000 sales up 8.4% to 2.2 million cases. Barton Brands' Black Velvet velvet, fabric having a soft, thick, short pile, usually of silk, and a plain twill or satin weave ground. The pile surface is formed by weaving an extra set of warp threads that are looped over wires as in Wilton carpet, the rods being withdrawn after the weft  Canadian Whisky had sales increase 6.6% last year to more than 1.83 million cases after a decline the previous year. Three other brands from Barton have similarly seen sales comebacks: Barton Vodka (+5.2%, to more than 1.38 million cases), Skol Vodka (+9.5%, to more than 1.1 million cases) and Barton Gin (+0.9%, to 352,000 cases).

Kahlua (Allied Domecq Spirits USA) has recovered from a sales decline in 1998, increasing sales by a million cases since then, to more than 1.45 million cases. Other Allied Domecq brands on the Comeback trail are: Hiram Walker Hiram Walker (4 July 1816 – 12 January 1899) was an American grocer and distiller, and the eponym of the famous distillery in Windsor, Ontario, Canada directly across from Detroit, Michigan. Walker founded the distillery in 1858 in what was then Walkerville, Ontario.  Cordials, to more than 1.07 million cases, and Carolan's Irish Cream For the novel of the same name, see .
Irish Cream is a cream liqueur based on Irish whiskey, coffee, cream, and other ingredients. Well known brands include Baileys Irish Cream, which was the first Irish Cream, Carolans and St. Brendan's.
, which grew 10% last year to 276,000 cases. Stolichnaya (UDV) has gained more than I million cases after declining in 1998, totaling more than 1.37 million cases last year, an 11.6% bump. Also from UDV, Baileys Irish Cream Baileys Irish Cream (the registered trade mark omits the apostrophe), is an Irish whiskey and cream based liqueur, made by R. A. Bailey & Co. of Dublin, Ireland. The trademark is currently owned by Diageo. It has a declared alcohol content of 17% alcohol by volume.  bounced back from a slight decline a few years ago -- the brand was up 4.2% in 2000, to sales of 952,000 cases.

Southern Comfort (Brown-Forman) has also increased for two years following a small downturn Downturn

The transition point between a rising, expanding economy to a falling, contracting one.


A decline in security prices or economic activity following a period of rising or stable prices or activity.
 (+3.5% to more than 1.25 million cases). Other well-known brands that have rebounded to the positive side include Clan MacGregor (William Grant & Sons), which hit sales of 715,000 cases; Wild Turkey Bourbon (Austin, Nichols), which reached sales of just under a half million cases; Taaka Vodka (Sazerac), up 18.5% last year to 320,000 cases; and Myers's Rum Myers's Rum is a brand of Jamaican dark rum produced by Diageo PLC. Named after brand founder Fred L Myers, the molasses-derived blend of up to nine rums has been produced since 1879.

The dark rum is commonly used in mixed drinks.
 (Seagram), up 3.3% to 310,000 cases.

Finlandia Vodka Finlandia is a Finnish vodka produced from six-row barley. Of all Finnish alcohol products, it is the brand name that most foreigners associate with the country. Finlandia was launched in Scandinavia in 1970 and in the United States in 1971. , imported and marketed by Brown-Forman Beverages Worldwide, has had a dramatic reversal over the past few years, and grew 21.8% last year to 307,000 cases. Nikolai, from Sazerac (+5.5% to 290,000 cases), Jacquin Vodka Royal, from Charles Jacquin et Cie (+25.0% to 250,000 cases), and Cruzan Rum Cruzan Rum is a rum producer located in Saint Croix, U.S. Virgin Islands. Their distillery was founded in 1760 and claims the distinction of "the most honored rum distillery in the world." Weekday tours of the distillery in Frederiksted are given. , from Todhunter Imports (+50.7% to 229,000 cases) round out the spirits Comeback Brands.

Wine Comeback brands include several outstanding performances in 2000. For example, Woodbridge (Robert Mondavi Winery win·er·y  
n. pl. win·er·ies
An establishment at which wine is made.

Noun 1. winery - distillery where wine is made
wine maker
) surged more than 800,000 cases to more than 6.32 million cases, a 15.0% increase. And Kendall-Jackson wines rebounded by almost 500,000 cases to more than 3.14 million cases in 2000 after a sales decline in 1999. Chateau Ste. Michelle The Chateau Ste. Michelle is a Washington winery in Woodinville, Washington. They are noted for their bestselling Riesling (as the largest single producer of Riesling in the world), but produce wines of many classic varietals and some experimental wines on a per-year basis. Ste.  (Stimson Lane) also continued on a positive note, up 11.1% to sales of 773,000 cases. Barton & Guestier, imported by Seagram Chateau & Estates increased sales to 766,000 cases, while Leonard Kreusch wines registered a 7.9% increase to 672,000 cases. J. Lohr Estates wines shot up 13.3% to 375,000 cases, and Blue Nun This article is about the wine brand. For the Franciscan nun, see Maria de Agreda.
Blue Nun is a brand of German wine launched in 1927. The label was designed as a consumer-friendly alternative to the innumerable German wine labels with Gothic script and long,
, imported and marketed by Shaw-Ross, gained another 6% to 310,000 cases. Other Comeback Brands include Santa Rita Santa Rita may refer to:
  • Rita of Cascia, a Catholic saint
  • Brazil
  • Santa Rita, Macapá, a borough in the city of Macapá in Amapá state
 wines, imported by Vineyard vineyard, land on which cultivation of the grape—known as viticulture—takes place. As many as 40 varieties of grape, Vitis vinifera, are known.  Brands (+12.7%, to 292,000 cases); Vichon Mediterranean, from Robert Mondavi (+19.3%, to 266,000 cases); Banfi Vinters' Placido Placido may refer to any of the following: People
Placido is a traditional Spaniard clan name (see Clan Placido) and it is now a common given name and a less common surname.

It is also a fairly common surname in Southern Italy.
 wines (+7.5%, to 258,000 cases); and Piccini, marketed by A.V. Imports (+35%, to 1 62,000 cases).
fast track brands
Distilled Spirits and Wine: The brand must have exceeded 100,000
9-liter cases in 2000, with double-digit growth over each of the past
four years. All brands must be at least five full years of age.
Distilled Spirits
Brand                               Supplier                    1996
Captain Morgan                      Seagram Americas           1,330
Skyy                                Skyy Spirits                 500
Paul Masson Brandy                  Constellation Brands         450
Kahlua Drinks to Go/Ready to Drink  Allied Domecq Spirits USA    196
Sauza                               Allied Domecq Spirits USA    270
Jose Cuervo Authentic M'gritas      UDV North America            307
Ketel One Vodka                     Nolet Spirits USA            200
Absolut Citron                      Seagram Americas             360
E & J Cask & Cream                  E & J Gallo Winery            20
Remy Martin                         Remy Amerique                260
Belvedere Vodka                     Millennium Import             10
Cointreau                           Remy Amerique                 75
Midori Melon Liqeuer                Allied Domecq Spirits USA     79
Patron                              St. Maarten Spirits, Ltd.     35
Brand                                1997   1998   1999   2000  % Chg
Captain Morgan                      1,543  1,920  2,365  2,810  18.8%
Skyy                                  594    702    820  1,100  34.1%
Paul Masson Brandy                    600    780    918  1,037  13.0%
Kahlua Drinks to Go/Ready to Drink    335    615    865    955  10.4%
Sauza                                 350    515    685    945  38.0%
Jose Cuervo Authentic M'gritas        390    542    721    889  23.3%
Ketel One Vodka                       300    457    605    750  24.0%
Absolut Citron                        400    460    520    590  13.5%
E & J Cask & Cream                    220    350    450    520  15.6%
Remy Martin                           300    345    400    489  22.3%
Belvedere Vodka                        40    130    160    200  25.0%
Cointreau                              95    120    134    167  24.6%
Midori Melon Liqeuer                   87    101    115    134  16.5%
Patron                                 39     59     67    103  53.7%
Brand                                 ACGR
Captain Morgan                       20.6%
Skyy                                 21.8%
Paul Masson Brandy                   23.2%
Kahlua Drinks to Go/Ready to Drink   48.6%
Sauza                                36.8%
Jose Cuervo Authentic M'gritas       30.4%
Ketel One Vodka                      39.2%
Absolut Citron                       13.1%
E & J Cask & Cream                  125.8%
Remy Martin                          17.1%
Belvedere Vodka                     111.5%
Cointreau                            22.2%
Midori Melon Liqeuer                 14.1%
Patron                               31.0%
fast track brands
Distilled Spirits and Wine: The brand must have exceeded 100,000
9-liter cases in 2000, with double-digit growth overeach of the past
four All brands must be at least five full years of age.
Brand                     Supplier                      1996   1997
Beringer                  Beringer Wine Estates        3,600  4,000
Gossamer Bay              E & J Gallo Winery             900  1,400
Lindemans                 Southcorp Wines USA            700    959
Rosemount Estate          Rosemount Estates              340    540
Clos du Bois              Allied Domecq Wines, USA       648    750
Robert Mondavi - Coastal  Robert Mondavi Winery          457    649
Meridian                  Beringer Wine Estates          473    630
Gallo Sonoma              E & J Gallo Winery             130    190
Talus                     Turner Road Vintners           282    389
Cavit                     Palm Bay Imports               235    275
Luna di Luna              A. V. Imports                  105    165
Jacob's Creek             Austin, Nichols                138    186
Pepperwood Grove          Cecchetti Sebastiani Cellar     63    104
Penfolds                  Southcorp Wines USA             97    128
Antinori                  Remy Amerique                  120    140
St. Francis               Kobrand                        100    110
Brand                      1998   1999   2000  % Chg   ACGR
Beringer                  4,473  4,920  5,850  18.9%  12.9%
Gossamer Bay              1,700  2,000  2,200  10.0%  25.0%
Lindemans                 1,145  1,421  1,750  23.2%  25.7%
Rosemount Estate            760    920  1,335  45.1%  40.8%
Clos du Bois                890  1,092  1,324  21.2%  19.5%
Robert Mondavi - Coastal    805  1,014  1,174  15.8%  26.6%
Meridian                    842  1,030  1,150  11.7%  24.9%
Gallo Sonoma                220    650    900  38.5%  62.2%
Talus                       498    700    780  11.4%  29.0%
Cavit                       375    475    575  21.1%  25.1%
Luna di Luna                202    412    535  29.9%  50.2%
Jacob's Creek               207    272    496  82.4%  37.7%
Pepperwood Grove            180    272    360  32.4%  54.6%
Penfolds                    162    183    210  14.8%  21.3%
Antinori                    155    175    200  14.3%  13.6%
St. Francis                 135    150    165  10.0%  13.3%
rising stars
Brands less than five full years of age that have exhibited substantial
growth over the past few years.
Brand                      Supplier                1996  1997   1998
Distilled Spiritis
Capt. Morgan's Parrot Bay  Seagram Americas          --   120    210
Absolut Mandrin            Seagram Americas          --    --     --
Grey Goose                 Sidney Frank Importing    --    18     50
Margaritaville             Seagram Americas          --    --     --
Remy Red                   Remy Amerique                          --
Chopin Vodka               Millennium Import         --    15     27
Arbor Mist                 Canadaigua Wine           --    --  1,280
Wild Vines                 E & J Gallo Winery        --    --     --
Foxhron                    The Wine Group            --    --     --
Ecco Domani                E & J Gallo Winery        --   370    600
Indigo Hills               E & J Gallo Winery        --   100    150
Greg Norman Estates        Mildara Blass Wines       --    --     --
McPherson                  Brown-Forman Beverages    --    --     --
Belmondo                   A. V. Imports             --    --     15
Brand                       1999   2000  % Chg
Distilled Spiritis
Capt. Morgan's Parrot Bay    285   3853   5.1%
Absolut Mancdrin             180    300  66.7%
Grey Goose                   100    275     ++
Mararitaville                  5    200     ++
Remy Red                      68    125  83.8%
Chopin Vodka                  40     50  25.0%
Arbor Mist                 3,500  4,020  14.9%
Wild Vines                 1,500  1,900  26.7%
Foxhron                      755  1,026  35.9%
Ecco Domani                  700    780  11.4%
Indigo Hills                 200    220  10.0%
Greg Norman Estates           15    138     ++
McPherson                     21    106     ++
Belmondo                      90    103  14.4%
established growth brands
Top-selling brands that have grown moderately or substantially over the
past four years.
Distilled Spirits
Brand                            Supplier                    1996
Bacardi (*)                      Bacardi USA                6,525
Absolut (**)                     Seagram Americas           3,340
Jack Daniel's                    Brown-Forman Beverages     3,169
Jose Cuervo/1800                 UDV North America          2,645
Crown Royal                      Seagram Americas           1,965
DeKuyper                         Jim Beam Brands            2,131
McCormick Vodka                  McCormick Distilling       1,206
Jack Daniel's Country Cocktails  Brown-Forman Beverages     1,000
Hennessy                         Schieffelin & Somerset       930
Tanqueray                        Schieffelin & Somerset     1,310
Castillo                         Bacardi USA                  935
Bacardi Limon                    Bacardi USA                  445
Evan Williams                    Heaven Hill Distilleries     900
Malibu                           UDV North America            489
Fleischmann's Royal Vodka        Barton Brands                569
Aristocrat Vodka                 Heaven Hill Distilleries     600
Crystal Palace Vodka             Barton Brands                496
Jagermeister                     Sidney Frank Importing       485
Johnnie Walker Black             Schieffelin & Somerest       430
Jacquin Cordials                 Charles Jacquin et Cie       380
Rich & Rare                      Allied Domecq Spirits USA    332
Bombay Sapphire                  Bacardi USA                  163
Courvoisier                      Allied Domecq Spirits USA    400
Grand Marnier                    Schieffelin & Somerset       360
Juarez                           David Sherman                275
Bols Cordials                    William Grant & Sons         300
Burnett's White Satin Gin        Heaven Hill Distilleries     360
Burnett's Vodka                  Heaven Hill Distilleries     200
Maker's Mark                     Allied Domecq Spirits USA    212
Brand                             1997   1998   1999   2000  % Chg
Bacardi (*)                      6,600  6,795  7,115  7,485   5.2%
Absolut (**)                     3,440  3,630  4,050  4,500  11.1%
Jack Daniel's                    3,230  3,300  3,560  3,656   2.7%
Jose Cuervo/1800                 2,890  2,917  3,227  3,495   8.3%
Crown Royal                      2,175  2,250  2,470  2,675   8.3%
DeKuyper                         2,291  2,376  2,492  2,563   2.8%
McCormick Vodka                  1,324  1,438  1,479  1,595   7.8%
Jack Daniel's Country Cocktails  1,152  1,279  1,370  1,584  15.6%
Hennessy                         1,080  1,260  1,380  1,390   0.7%
Tanqueray                        1,315  1,320  1,350  1,390   3.0%
Castillo                           960    975  1,035  1,110   7.2%
Bacardi Limon                      610    745    895    950   6.1%
Evan Williams                      910    915    920    925   0.5%
Malibu                             536    560    683    827  21.1%
Fleischmann's Royal Vodka          595    597    648    685   5.7%
Aristocrat Vodka                   605    615    620    630   1.6%
Crystal Palace Vodka               502    568    585    620   6.0%
Jagermeister                       490    500    515    530   2.9%
Johnnie Walker Black               470    475    495    525   6.1%
Jacquin Cordials                   385    450    475    485   2.1%
Rich & Rare                        350    380    420    455   8.3%
Bombay Sapphire                    250    265    360    455  26.4%
Courvoisier                        410    425    440    450   2.3%
Grand Marnier                      365    375    400    445  11.3%
Juarez                             308    330    360    440  22.2%
Bols Cordials                      320    345    398    425   6.8%
Burnett's White Satin Gin          365    370    375    380   1.3%
Burnett's Vodka                    260    310    325    340   4.6%
Maker's Mark                       225    270    300    330  10.0%
Brand                             ACGR
Bacardi (*)                       3.5%
Absolut (**)                      7.7%
Jack Daniel's                     3.6%
Jose Cuervo/1800                  7.2%
Crown Royal                       8.0%
DeKuyper                          4.7%
McCormick Vodka                   7.2%
Jack Daniel's Country Cocktails  12.2%
Hennessy                         10.6%
Tanqueray                         1.5%
Castillo                          4.4%
Bacardi Limon                    20.9%
Evan Williams                     0.7%
Malibu                           14.0%
Fleischmann's Royal Vodka         4.7%
Aristocrat Vodka                  1.2%
Crystal Palace Vodka              5.7%
Jagermeister                      2.2%
Johnnie Walker Black              5.1%
Jacquin Cordials                  6.3%
Rich & Rare                       8.2%
Bombay Sapphire                  29.3%
Courvoisier                       3.0%
Grand Marnier                     5.4%
Juarez                           12.5%
Bols Cordials                     9.1%
Burnett's White Satin Gin         1.4%
Burnett's Vodka                  14.2%
Maker's Mark                     11.7%
(*) Includes Limon.
(**) Includes Citron & Mandrin
established growth brands
Top-selling brands that have grown moderately or substantially over the
past four years.
Brand                   Supplier                                1996
Franzia Winetaps        The Wine Group                        15,800
Almaden                 Canandaigua Wine                       7,100
Sutter Home             Trinchero Family Estates               6,080
Turning Leaf            E & J Gallo Winery                     1,695
Copperidge              E & J Gallo Winery                     1,300
Georges Duboeuf         W.J. Deutsch & Sons/Winesellers, LTD     975
Beaulieu Vineyard       UDV Wines                                570
Casarsa                 Gary Raden & Sons                        935
Bolla                   Brown-Forman Beverages                   955
Folonari                Frederick Wildman & Sons                 725
C K Mondavi             Charles Krug Winery                      495
Burlwood                E & J Gallo Winery                       400
Citra                   Palm Bay Imports                         490
Forest Glen             Classic Wines of California              250
Schmitt Soehne          H. Schmitt Soehne                        360
Martini & Rossi         Bacardi USA                              474
Rodney Strong           Rodney Strong Vineyards                  281
Forest Ville Vineyards  Classic Wines of California              275
Kenwood                 Kenwood vineyards                        260
Black Opal              Mildara Blass Wines                      380
San Pedro               Shaw Ross Imports                        113
Brand                     1997    1998    1999    2000  % chg   ACGR
Franzia Winetaps        17,910  18,900  19,900  20,166   1.3%   6.3%
Almaden                  7,600    7660   9,200   9,370   1.8%   7.2%
Sutter Home              6,600   6,900   7,020   7,200   2.6%   4.3%
Turning Leaf             2,800   3,100   3,150   3,300   4.8%  18.1%
Copperidge               1,450   1,650   1,750   1,800   2.9%   8.5%
Georges Duboeuf          1,100   1,175   1,185   1,250   5.5%   6.4%
Beaulieu Vineyard          770     860     944   1,247  32.1%  21.6%
Casarsa                  1,050   1,150   1,208   1,210   0.2%   6.7%
Bolla                      956     990   1,041   1,097   5.4%   3.5%
Folonari                   750     760     767     775   1.0%   1.7%
C K Mondavi                550     675     725     760   4.8%  11.3%
Burlwood                   550     650     700     720   2.9%  15.8%
Citra                      550     590     620     650   4.8%   7.3%
Forest Glen                450     550     555     625  12.6%  25.7%
Schmitt Soehne             400     500     520     550   5.8%  11.2%
Martini & Rossi            485     490     505     540   6.9%   3.3%
Rodney Strong              320     380     445     486   9.2%  14.7%
Forest Ville Vineyards     340     425     430     480  11.6%  14.9%
Kenwood                    280     340     400     470  17.5%  16.0%
Black Opal                 385     420     430     465   8.1%   5.2%
San Pedro                  125     270     420     450   7.1%  41.3%
comeback brands
Brands that have increased sales after a recent decline.
Brand                  Supplier                       1996   1997
Distilled Spirits
E & J                  E & J Gallo Winery            1,950  2,150
Black Velvet           Barton Brands                 1,834  1,845
Kahlua                 Allied Domecq Spirits USA     1,363  1,380
Barton Vodka           Barton Brands                 1,187  1,279
Stolichnaya            UDV North America             1,055  1,130
Southern Comfort       Brown-Forman Beverages        1,190  1,205
Skol Vodka             Barton Brands                   928    924
Hiram Walker Cordials  Allied Domecq Spirits USA     1,061  1,030
Baileys                UDV North America               850    865
Clan MacGregor         William Grant & Sons            715    700
Wild Turkey            Austin, Nichols                 469    464
Barton Gin             Barton Brands                   350    346
Taaka Vodka            Sazerac                         380    370
Myers's                Seagram Americas                285    275
Finlandia              Brown-Forman Beverages          220    183
Nikolai                Sazerac                         290    285
Carolan's Irish Cream  Allied Domecq Spirits USA       254    235
Jacquin Vodka Royal    Charles Jacquin et Cie          185    175
Cruzan Rum             Todhunter Importers             110    110
Woodbridge             Robert Mondavi Winery         4,683  4,239
Kendall-Jackson        Kendall-Jackson Wine Estates  2,141  2,531
Chateau Ste. Michelle  Stimson Lane Vineyards          637    600
Barton & Guestier      Seagram Chateau & Estates       700    750
Leonard Kreusch        Leonard Kreusch                 500    494
J. Lohr Estates        J. Lohr Winery                  225    200
Blue Nun               Shaw-Ross Imports               275    295
Santa Rita             Vineyard Brands                 240    250
Vichon Mediterranean   Robert Mondavi Winery           117    207
Placido                Banfi Vintners                  192    239
Piccini                A. V. Imports                    75     90
Brand                   1998   1999   2000  % Chg
Distilled Spirits
E & J                  1,960  2,030  2,200   8.4%
Black Velvet           1,780  1,717  1,831   6.6%
Kahlua                 1,355  1,405  1,455   3.6%
Barton Vodka           1,276  1,315  1,383   5.2%
Stolichnaya            1,117  1,231  1,374  11.6%
Southern Comfort       1,185  1,210  1,252   3.5%
Skol Vodka               959  1,012  1,108   9.5%
Hiram Walker Cordials  1,045  1,060  1,075   1.4%
Baileys                  858    914    952   4.2%
Clan MacGregor           707    713    715   0.3%
Wild Turkey              436    482    490   1.7%
Barton Gin               345    349    352   0.9%
Taaka Vodka              265    270    320  18.5%
Myers's                  285    300    310   3.3%
Finlandia                224    252    307  21.8%
Nikolai                  270    275    290   5.5%
Carolan's Irish Cream    235    250    276  10.4%
Jacquin Vodka Royal      175    200    250  25.0%
Cruzan Rum               100    152    229  50.7%
Woodbridge             4,702  5,504  6,328  15.0%
Kendall-Jackson        3,054  2,675  3,141  17.4%
Chateau Ste. Michelle    630    696    773  11.1%
Barton & Guestier        720    755    766   1.5%
Leonard Kreusch          556    623    672   7.9%
J. Lohr Estates          272    331    375  13.3%
Blue Nun                 285    290    310   6.9%
Santa Rita               248    259    292  12.7%
Vichon Mediterranean     234    223    266  19.3%
Placido                  235    240    258   7.5%
Piccini                   75    120    162  35.0%
COPYRIGHT 2001 Bev-AL Communications, Inc.
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Author:Brandes, Richard
Date:May 1, 2001
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