With all the talk of an economic slowdown For articles with similar titles, see Slow Down (disambiguation).
A slowdown is an industrial action in which employees perform their duties but seek to reduce productivity or efficiency in their performance of these duties. , an imminent recession, a stock market meltdown meltdown
Occurrence in which a huge amount of thermal energy and radiation is released as a result of an uncontrolled chain reaction in a nuclear power reactor. The chain reaction that occurs in the reactor's core must be carefully regulated by control rods, which absorb , it's a wonder that consumers are still managing to shell out a couple of extra bucks for their favorite spirit or a wine somebody recommended to them. In recent years, it was easy to tie the growth across all segments of the beverage alcohol industry to the soaring soaring: see flight; glider.
Sport of flying a glider or sailplane. The craft is towed behind a powered airplane to an altitude of about 2,000 ft (600 m) and then released. U.S. economy, which experienced a record nine straight years of expansion. As we all know by now, that began ending last fall, and the pundits tell us they don't really know when an economic recovery will begin. Still, statistics for 2000 show all segments of the beverage alcohol industry -- wine, beer and spirits -- experiencing volume and dollar increases, according to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. the Adams Handbook
This article is about reference works. For the subnotebook computer, see .
1. The act of drawing a line under; underscoring.
2. Emphasis or stress, as in instruction or argument. the health of the industry in 2000, total retail dollars from the sale of wine, beer and distilled spirits jumped more than 5% in 2000, from approximately $115.7 billion in 1999 to about $122.3 billion last year. Wine retail sales grew more than 8% from $16.6 billion to approximately $18.1 billion; spirits sales produced approximately $37.3 billion, gaining about 4%; and beer dollar volume was more than $66.8 billion, up more than 5%. This story is quite similar to last year's. These retail dollar sales highlight not only volume increases across all segments of the industry but also reflect consumption trends favoring favoring
an animal is said to be favoring a leg when it avoids putting all of its weight on the limb. A part of being lame in a limb. higher-end products. Generally speaking, distilled spirits products such as cognac Cognac (kônyäk`), city (1990 pop. 19,932), Charente dept., W France, in Angoumois, on the Charente River. The French brandy to which Cognac gives its name has been manufactured and exported from the city since the 18th cent. , imported vodka vodka (vŏd`kə), traditional spirituous drink of Russia, the Baltic states, and Poland; it is now consumed internationally. The best vodka is distilled from rye and barley malt, but the cheaper corn and potatoes are commonly employed. and other superpremium spirits continued to gain sales. Overall, total spirits consumption increased 2.6% in 2000, reaching a total of 148.1 million 9-liter cases. Continuing a long-term Long-term
Three or more years. In the context of accounting, more than 1 year.
1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. trend, much of the growth was concentrated among the non-whiskeys, though Irish whiskey Irish whiskey
Whiskey made by the distillation of barley.
Noun 1. Irish whiskey - whiskey made in Ireland chiefly from barley
Irish whisky, Irish
whiskey, whisky - a liquor made from fermented mash of grain (+7.1%) showed an increase. The top performers included rum rum, spirituous liquor made from fermented sugarcane products. Prepared by fermentation, distillation, and aging, it is made from the molasses and foam that rise to the top of boiled sugarcane juice. (+8.2%), tequila tequila
Distilled liquor, usually clear in colour and unaged, made from the fermented juice of the Mexican agave plant. (See agave family.) It contains 40–50% alcohol. (+7.1%), brandy brandy [for brandywine, from Du.,=burnt, i.e., distilled, wine], strong alcoholic spirit distilled from wine or from marc, the residue of the wine press. The most noted brandy is cognac, made from white grapes in the Charente district of France. & cognac (+5.9%), vodka (+3.2%), prepared cocktails (+5.0%) and cordials and liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts.
Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar.
Most liqueurs range between 15 and 70 percent alcohol by volume. (+3.5%).
Wine consumption also maintained its growth pattern, with an overall increase of 2.5% in 2000 following a healthy 4% increase in 1999. U.S. wine consumption has now increased for seven consecutive years, with last year's total breaking past 231 million 9-liter cases. Again, most impressive was the table wine performance, which now accounts for 87% of the U.S. wine market, and which had an estimated 4% increase last year. Following the trends of recent years, many of the top performers in this group are premium varietal wines Noun 1. varietal wine - a wine made principally from one grape and carrying the name of that grape
vino, wine - fermented juice (of grapes especially) , both domestic and imported. Significantly, in the post-millennium year, the champagne and sparkling wine segment was hit hard, as expected, posting a 20.4% sales decline in 2000, following its dramatic 21.3% sales gain leading up to the millennial celebration in 1999.
The beer industry also posted volume gains in 2000, registering a 1.1% increase compared to 1999, with total U.S. beer cosumption now at an estimated 2.74 billion 2.25-gallon cases. Again, the higher-priced imports had a significant rise, up 10.2%. And light beer, the dominant segment in the beer industry, also performed impresSively registering a 5.2% sales gain last year.
A BRANDED BUSINESS
It's no secret that brand equity is one of the most valuable assets a product can possess, and this is particularly true in the beverage alcohol business. Books have been written about the combination of resources, creativity, perseverance Perseverance
See also Determination.
redid dictionary manuscript burnt in fire. [Br. Hist.: Brewer Handbook, 752]
Call of the Wild, The
dogs trail steadfastly through Alaska’s tundra. [Am. Lit. and just plain luck that go into creating and developing a successful brand, and still, it remains somewhat of a mystery, for there is no set formula, otherwise everyone would be doing it. Indeed, there are beverage alcohol products in every category and at every price point that, for a variety of reasons, have either fallen behind or outpaced their respective competitors. And although identifying category consumption trends is helpful, actual brand activity is what generates profits. Thus, the rationale rationale (rash´nal´),
n the fundamental reasons used as the basis for a decision or action. behind "Growth Brands," an annual report which uses the latest industry results to highlight those brands that have demonstrated noteworthy growth over the past few years.
Of the four categories of Growth Brands, Fast Track represents the most demanding set of criteria. Among wines and spirits, these are brands whose sales exceeded 100,000 9-liter cases in 2000 while having also demonstrated double-digit growth over each of the past four years. Domestic beers included in the Fast Track must have exceeded 9 million 2.25 gallon gallon: see English units of measurement. cases in 2000 with double-digit growth over each of the past four years. Imported beers included in the Fast Track met the same criteria, with their sales having exceeded 2 million 2.25 gallon cases in 2000. All Fast Track Brands must have at least a five-year history.
Other brands that have shown significant growth over the past few years, but have not yet been on the market for a full five years, have been designated as Rising Stars.
In addition, in order to highlight traditionally top-selling brands that have consistently grown over the past four years, we've created an Established Growth Brands category. Because many of these brands are already operating from huge sales bases, their percentage gains were often modest relative to their overall case volume, even though these brands have had substantial sales increases and are often leaders among their respective segments.
Finally, there are brands that have had one or two years of sales declines since 1996, but have nevertheless bounced back over the past few years with healthy growth to have a positive impact in the marketplace. We have termed these products Comeback Comeback
Australian breed of wool sheep, bred by crossing Merino with Corriedale, Polwarth or Zenith sheep; wool is 21 to 25 microns. It is a registered breed, but the term is more commonly used in the sense of a type of sheep produced by crossbreeding a crossbred Merino back to Merino. Brands, and they include some of the best-selling best·sell·er also best seller
A product, such as a book, that is among those sold in the largest numbers.
best brands of wine, beer and spirits in the industry.
FAST TRACK BRANDS
The Fast Track represents the consummate To carry into completion; to fulfill; to accomplish.
A Common-Law Marriage is consummated when the parties live in a manner intended to bring about public recognition of their relationship as Husband and Wife. Growth Brand category, with only 14 spirits brand qualifying for inclusion this year, an increase of three from last year's 11. As has been the case for the past several years, Captain Morgan Captain Morgan is a brand of rum produced by Diageo. It is named after the 17th-century Caribbean privateer from Wales, Sir Henry Morgan. Captain Morgan's slogan is "Got a little Captain in You?" History Original Spiced Rum heads the list, accenting the dramatic growth of this flavored rum, which sold an estimated 2.81 million 9-liter cases last year. Captain Morgan, which upped sales by 18.8% in 2000, has more than doubled its case sales since 1996, and boasts a four-year annual compound growth rate (ACGR ACGR Annual Compound Growth Rate
ACGR Americans for Comprehensive Government Reform ) of 20.6%.
Skyy Vodka SKYY vodka is produced by SKYY Spirits LLC in San Francisco, California. SKYY Vodka is 40% ABV or 80 proof. SKYY 90 Vodka is a 90 proof high-priced brand aimed at martini drinkers.
When SKYY Spirits LLC first launched in 1992 SKYY vodka was its first product. , one of four vodkas This is a list of brands of vodka. Australia
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.
[From Middle English astoned, past participle of astonen, few years, growing from a mere 40 cases in 1997 to sales of 200,000 cases last year. The brand boasts a four-year ACGR of 111.5%.
Constellation's Paul Masson
Paul Masson (1859–1940) was an early pioneer of California viticulture and the most successful popularizer of Californian sparkling wine. Grande Amber Brandy has also regularly appeared as a Fast Track brand since its successful upward repositioning repositioning Laparoscopic surgery The changing of a Pt's position during a procedure to improve access or visualization of the operative field, which may be linked to complications, as it changes anatomic planes of operation. Cf Laparoscopic surgery. in the mid- mid-
Middle: midbrain. 1990s. The brand's sales eclipsed 1 million cases last year, a 13.0% increase over 1999, and its strong growth since 1996 is highlighted by a four-year ACGR of 23.2%.
E&J Cask & Cream, another brandy, is included among the Fast Track brands for the first time. The brand upped sales 70,000 cases to 520,000 last year, a 15.6% increase, and shows a four-year ACGR of 125.8%. Also entering the Fast Track for the first time is Kahlua Drinks-To-Go, which notched sales of 955,000 cases in 2000, an increase of 10.4% over 1999. The line of popular pre-mixed cocktails has been a very visible national advertiser ad·ver·tise
v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es
1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase , increasing its ad spending by 44% last year, which has apparently played a part in bringing consumers to the franchise. The four-year ACGR is a sparkling 48.6%.
A terrific performance was turned in by Sauza tequila, a returning Fast Track brand that has grown more than three-fold since 1996. Last year, Sauza gained 260,000 additional cases to sales of 945,000 cases, a 38.0% increase over 1999. The brand's four-year ACGR stands at 36.8%, and, in part, reflects the increasing popularity of premium and superpremium tequila in the U.S. Jose Cuervo Jose Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña, S.A. de C.V. The Jose Cuervo Especial brand has the highest sales out of any tequila in the world. Authentic Margaritas have also benefited from the appeal of tequila, in this case, the vastly popular Margarita Margarita (märgärē`tä), island, 444 sq mi (1,150 sq km), in the Caribbean Sea off the coast of Venezuela. With many smaller islands it constitutes the Venezuelan state of Nueva Esparta (1990 pop. 263,748). . The line of pre-mixed cocktails is a Fast Track veteran of several years. Last year it garnered sales of 889,000 cases, a 23.3% increase over 1999, and shows a four-year ACGR of 30.4%. And the superpremium tequila Patron patron [Lat.,=like a father], one who lends influential support to some person, cause, art or institution. Patronage existed in various ancient cultures but was primarily a Roman institution. , also reached the Fast Track, growing 53.7% last year, and sporting a four-year ACGR of 31.0%.
As the only cognac to make the list, Remy Martin amassed sales of 489,000 cases, a 22.3% increase in 2000; on its initial inclusion in the Fast Track, the brand boasts a four-year ACGR of 17.1%. Another Remy Amerique brand, the superpremium cordial cordial: see liqueur. Cointreau, upped sales 24.6% last year to 167,000 cases, and shows a 22.2% four-year ACGR. Rounding out the Fast Track spirits brands is another first-timer, Midori Melon melon, fruit of Cucumis melo, a plant of the family Curcurbitaceae (gourd family) native to Asia and now cultivated extensively in warm regions. There are many varieties, differing in taste, color, and skin texture—e.g. Liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. , which grew 16.5% in 2000, to 134,000 cases.
This year, 16 brands of wine are included in the Fast Track category, three more than last year, and, once again, as a group the brands underline underline
an animal's ventral profile; the shape of the belly when viewed from the side, e.g. pendulous, pot-belly, tucked up, gaunt. the growth of premium varietals. Ten of these wines were included in the category last year (Beringer, Lindemans, Clos du Bois Du Bois (d`bois, dəbois`), city (1990 pop. 8,286), Clearfield co., W central Pa., in the region of the Allegheny plateau; inc. 1881. , Robert Mondavi Robert Gerald Mondavi born May 18 1913 Coastal, in Virginia, Minnesota, United States is a leading vineyard operator whose technical improvements and marketing strategies brought Meridian Meridian (mərĭd`ēən), city (1990 pop. 41,036), seat of Lauderdale co., E Miss., near the Ala. line; settled 1831, inc. 1860. , Rosemount Estates, Talus talus (tā`ləs), deposit of rock fragments detached from cliffs or mountain slopes by weathering and piled up at their bases. A talus is a common geologic feature in regions of high cliffs. , Jacob's Creek This is an article about a creek. For the wine see Jacob's Creek (wine).
Jacob's Creek is a small creek that runs through the wine-producing region of the Barossa Valley, 80km north of Adelaide, South Australia. , Penfolds and St. Francis).
Beringer tops the list. It gained more than 900,000 cases last year, totaling sales of 5.85 million cases, a growth rate of 18.9%. This is an eye-opening performance given the brand's large volume base. E&J Gallo's Gossamer Bay has broken into the Fast Track for the first time, hitting sales of 2.2 million cases in 2000; the brand shows a four-year ACGR of 25.0%. From Australia, Lindemans, from Southcorp Wines USA, has been on a roll for several years, upping sales by 23.2% last year to 1.75 million cases, and featuring an ACGR of 25.7%. Three additional Australian Australian
pertaining to or originating in Australia.
Australian bat lyssavirus disease
see Australian bat lyssavirus disease.
Australian cattle dog
a medium-sized, compact working dog used for control of cattle. imports are included among Fast Track brands. Rosemount Estates had a phenomenal 2000, blowing past the 1 million case mark with sales of more than 1.33 million cases, a 45.1% gain. The brand's volume has increased approximately fourfold fourfold
1. having four times as many or as much
2. composed of four parts
by four times as many or as much
Adj. 1. since 1996. Jacob's Creek, imported by Austin, Nichols Austin, Nichols & Company, Inc. USA, is a distilling company producing several brands of beverages, including the Wild Turkey whiskeys. External links
Still, several other California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W). wines had stellar years. Clos du Bois, from Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History
Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.. Wines, continued piling up the sales to more than 1.32 million cases, a 21.2% increase. Robert Mondavi Coastal Wines broke the 1 million case mark, to more than 1.15 million cases, a 15.8% sales increase over 1999. And Meridian, from Beringer Wine Estates, gained 11.7%, posting sales of 1.15 million cases in 2000.
Gallo Gal·lo , Robert Charles Born 1937.
American virologist who was one of the first to identify the virus that causes AIDS and to develop a test for it. of Sonoma had an outstanding year in 2000, gaining 250,000 cases to 900,000, an increase of a healthy 38.5%. The brand is a first-time member of the Fast Track, and has a whopping four-year ACGR of 62.2%. Talus, of Turner Road Vintners [Constellation Constellation, ship
Constellation (kŏnstĭlā`shən), U.S. frigate, launched in 1797. It was named by President Washington for the constellation of 15 stars in the U.S. flag of that time. recently announced an agreement to purchase all Turner Road brands], reached sales of 780,000 cases last year, and sports a four-year ACGR of 29.0%.
Three Italian imports reached the Fast Track this year, all of them for the first time. Cavit, from Palm Bay Imports, saw a 100,000 case bump to 575,000 cases, representing a 21.1% increase (four-year ACGR of 25.1%). Luna di Luna wines, from A.V. Imports, did even better, registering a 29.9% gain to 535,000 cases. A Rising Star last year, Luna di Luna boasts a four-year ACGR of 50.2%. And Antinori wines, imported from Italy by Remy Amerique, hit 200,000 cases, a 14.3% sales increase over 1999.
Pepperwood pepperwood, name for several trees, among them the California laurel. Grove wines, from Cecchetti Sebastiani Cellar, was included in the Rising Star category last year before reaching the Fast Track for the first time this year. The California wine rose 32.4% in 2000 to 360,000 cases and has a strong 54.6% four-year ACGR. Another California wine, St. Francis (Kobrand), also made the cut, with sales of 165,000 cases, featuring a four-year ACGR of 13.1%.
Eleven beer brands qualified for the Fast Track this year, the same number as last year. This year, however, 9 of the 11 Fast Track brands are imports, though, the top-selling Fast Track beer is a domestic. Indeed, it is the second-best-selling beer in the U.S. and its total volume is more than five times the combined totals of the other 10 Fast Track brands. Bud Light has been a Fast Track brand since the initial Growth Brands feature eight years ago and deserves a tremendous amount of credit for maintaining a record of double-digit growth. Last year, the brand grew another 11.4% to 440 million 2.25-gallon cases, no small accomplishment for such a high-volume product. Corona Corona, city, United States
Corona (kərō`nə), city (1990 pop. 76,095), Riverside co., S Calif.; inc. 1896. The city developed as a primary citrus fruit producer and shipping center. There is also light manufacturing. Extra (imported from Mexico by Barton Brands Barton Brands, Ltd. is a company that produces many liquors, including Ten High bourbon, the 99 line of schnapps (99 Apples, 99 Bananas, et al), and Montezuma tequila. and The Gambrinus Company) has catapulted over other imports to become the top-selling imported beer in the U.S. during the past few years. It upped its sales by another 11.4% last year to 73.35 million cases. Though it features far fewer case sales, Corona Light also qualified for the Fast Track, totaling 4.6 million cases and a four year ACGR of 32.3%. Other Fast Track beers imported from Mexico by Barton/Gambrinus include Modelo Especial es·pe·cial
1. Of special importance or significance; exceptional: an occasion of especial joy.
2. , which hit 5.2 million cases in 2000, a 19.5% gain, and Pacifico, which at 2.8 million cases grew 56.3% last year. Two other Mexican Mexican
named after or originating in Mexico.
Mexican beaded lizard
(Heloderma horridum imports made the Fast Track, both of them imported by Labatt USA: Tecate, which vaulted to more than 11 million cases, representing a 23.3% increase; and Dos Equis Dos Equis is a Mexican beer. It was first crafted in Mexico by the German brewmaster Wilhelm Hasse in 1897. Originally called "Siglo XX" ("20th century"), the brand was named to commemorate the arrival of the new century; since the Spanish language uses Roman numerals for , which registered more than 4.4 million cases in 2000 with a four-year ACGR of 16.2%. Labatt Blue and Labatt Blue Light, from Canada, also made the list. Blue eclipsed 14 million cases last year, a 12.9% gain, and Blue Light sold more than 3.2 million cases, jumping ahead by 56.3%. Sierra Nevada Sierra Nevada, mountain range, Spain
Sierra Nevada (syā`rä nāvä`thä), chief mountain range of S Spain, in Granada prov., running from east to west for c.60 mi (100 km), parallel to the Mediterranean Sea. Pale Ale ale: see beer.
Fermented malt beverage, full-bodied and somewhat bitter, with strong flavour of hops. Until the 17th century it was an unhopped brew of yeast, water, and malt, beer being the same brew with hops added. , the California-based "microbrew mi·cro·brew
1. A beer or ale brewed in a microbrewery.
2. See craft beer. ," grew to more than 6.1 million cases last year, a 17.0% increase, while the British import, Newcastle Brown Ale Newcastle Brown Ale is a brand of dark brown ale. It has been brewed in Newcastle upon Tyne, England, since April 1927 by Newcastle Breweries (now a part of Scottish and Newcastle).
In August 2005, Scottish and Newcastle closed the Tyne Brewery. (Scottish & Newcastle Importers), closed in on 4 million cases and features a four-year ACGR of 19.1%.
The Rising Star category presents a unique picture of the beverage alcohol industry, in that it includes relatively new brands that have made an impact on the market during the past few years and can point toward some of the latest trends in the marketplace.
This year, for example, the popularity of flavored spirits is underlined among the six distilled spirits Rising Stars, which include a trio of them. Captain Morgan's Parrot Bay coconut-flavored rum notched 100,000 more cases last year, for a total of 385,000, a 35.1% increase. Absolut Mandrin mandrin /man·drin/ (-drin) a metal guide for a flexible catheter.
A stiff wire or stylet inserted into a soft catheter to give it shape and firmness while passing through a hollow , Seagram's latest flavored line extension to the top imported vodka, grew 66.7% to 300,000 cases last year. And Remy Red, the cognac and fruit juice combo, saw a 83.8% sales jump in 2000, to 125,000 cases. The increasing popularity of high-image, ultra-premium vodkas is also reflected here. Grey Goose Vodka, imported and marketed by Sidney Frank Sidney E. Frank (October 2, 1919 – January 10, 2006) was an American businessman who became a billionaire through his savvy promotion of Grey Goose vodka and Jägermeister. Importing, had a tremendous 2000, upping sales by 175%, from 100,000 to 275,000 cases. And Chopin Vodka Chopin vodka is a single-ingredient vodka, 4 times distilled from organic potatoes grown in the Polish region of Podlasie. It is produced by Siedlce-based Podlaska Wytwórnia Wódek Polmos company.
Chopin is the first, and only luxury potato vodka in the world. , imported and marketed by Millennium Import, gained 25% last year to 50,000 cases. Finally, the impressive performance by a new brand of tequila, Margaritaville, from Seagram Americas, has been helped by the continued growth of the entire tequila category (as well as the obvious marketing tie-in with Jimmy Buffet A buffet is a meal serving system where patrons serve themselves. It is a popular method of feeding large numbers of people with minimal staff. The term is also used to describe a sideboard, an antique form of furniture which was sometimes used to offer the dishes of a buffet meal ). The brand sold a whopping 200,000 cases its first year on the market in 2000.
Wine Rising Stars again include reasonably priced varietal wines, a segment of the industry that continues to grow rapidly. Arbor Mist Arbor Mist is the brand name of an alcoholic beverage which blends seasonal wines such as merlot, zinfandel and chardonnay with fruit flavorings. Their slogan is "Great Tasting Wine with a Splash of Fruit," describing the beverage. , the line of fruit-flavored varietal wines from Canandaigua Wine, broke past 4 million cases in just its third year on the market. Similarly, E&J Gallo's line of fruit-flavored wines, Wild Vines, hit 1.9 million cases in just its second year on the market. Gallo has also has lots of success with two other brands on the market since 1997. Ecco Domani registered sales of 780,000 cases last year, and Indigo Hills reached 220,000 cases. Foxhorn wines, from The Wine Group, also showed impressive growth, jumping to sales of more than 1 million cases last year, a 35.9% increase. After initial introductions in 1999, two Australian wines The Australian wine industry is the fourth largest exporter in the world,  exporting over 400,000,000 litres a year to a large international export market that includes "old world" wine-producing countries such as France, Italy and Spain. showed wonderful results in 2000: Greg Norman Noun 1. Greg Norman - Australian golfer (born in 1955)
Gregory John Norman, Norman Estates, from Mildara Blass, hit sales of 138,000 cases, while McPherson wines, from Brown Forman Beverages Worldwide, notched sales of 106,000 cases. Belmondo, a line of Italian wines Italy is one of the oldest wine regions in the world. Etruscans and Greek settlers produced wine in the country long before the Romans started developing their own vineyards in the second century BC. imported and marketed by A.V. Imports, grew to 103,000 cases.
With brewers This is a list of member brewers of the Brewers Association. Numbered
Stella Artois (IPA pronunciation: [ˈstɛ. , imported from Belgium by Labatt USA, hit 232,000 cases.
ESTABLISHED GROWTH BRANDS
As previously noted, many Established Growth brands are leaders in their respective categories. They are large-volume brands that, in several instances, have been cited as Established Growth brands before, having shown consistent growth over the past four years. And, in many cases, these are premium products that produce high margins.
Many of the well-known distilled spirits brands are included here. Bacardi (including its Bacardi Limon flavored rum), the top-selling spirit in the U.S., gained 5.2% last year to more than 7.48 million cases. Limon, by itself, registered sales of 950,000 cases, a 6.1% increase over 1999. Absolut Vodka (including Absolut Citron and Mandrin), from Seagram Americas, notched sales of 4.5 million cases, for a healthy 11.1% increase in 1999. Brown-Forman's Jack Daniel's For the running coach, see .
For the British car engineer, see .
For the American politician, see .
Jack Daniel's is a Tennessee whiskey distillery and brand known for its rectangular bottles and black label. Black gained 2.7% last year to more than 3.65 million cases, and UDV's Jose Cuervo/1800 was up 8.3% to almost 3.5 million cases. Seagram's superpremium Canadian whisky Canadian whisky is whisky made in Canada; by law it must be aged there at least three years in a wooden barrel of not greater than 700 L capacity. , Crown Royal, also upped sales by 8.3% to more than 2.67 million cases, Jim Beam's DeKuyper line of cordials main tained sales growth, posting sales of more than 2.56 mil An Internet address domain name for a military agency. See Internet address.
(networking) mil - The top-level domain for entities affiliated with US armed forces. lion cases. McCormick Distilling's McCormick Vodka ending the year with sales of just under 1.6 million cases, a 7.8% increase.
In the low-alcohol refreshment category, Jack Daniel's line of Country Coolers gained a hefty heft·y
adj. heft·i·er, heft·i·est
1. Of considerable weight; heavy.
2. Rugged and powerful. See Synonyms at heavy.
3. 15.6% last year, to more than 1.58 million cases, while the cognac Hennessy maintained positive growth to 1.39 million cases. Tanqeuray, the high-end imported gin from Schieffelin & Somerset Somerset, cities, United States
1 City (1990 pop. 10,733), seat of Pulaski co., S Ky., in a farm, coal, and limestone area of the Cumberland foothills; inc. 1810. , also reached sales of 1.39 million cases. Bacardi USA's popular-priced rum, Castillo, surged ahead another 7.2% to 1.11 million cases in 2000. And Evan Williams Evan Williams is the name of several people. They include:
Sales of UDV's Malibu rum Malibu Rum is a rum made in Barbados with natural coconut extract. Although the drink is made in Barbados, it is bottled in Dumbarton, Scotland by Pernod Ricard. It was first blended and bottled in 1985. The alcohol content by volume is 21.0% (42 proof). continued its impressive sales increases, jumping 21.1% last year to 827,000 cases. Fleischmann's Royal Vodka (685,000 cases, up 5.7%) and Crystal Palace Vodka (620,000 cases, up 6.0%) both from Barton Brands, showed healthy increases. Sidney Frank's Jagermeister displayed steady growth, registering sales of 530,000 cases. And Johnnie Walker Johnnie Walker is a brand of Scotch whisky produced in Kilmarnock, Scotland. It is the most widely distributed brand of Scotch whisky in the world, sold in almost every country and with yearly sales of over 120 million bottles. Black, the superpremium Scotch scotch 1
tr.v. scotched, scotch·ing, scotch·es
1. To put an abrupt end to: The prime minister scotched the rumors of her illness with a public appearance.
2. from Schieffelin & Somerset, broke through a half million cases to 525,000, a 6.1% rise. Charles Jacquin et Cie's line of Jacquin Cordials maintained steady growth to 485,000 cases. Allied Domecq Spirits numbered three brands in this category: Rich & Rare Canadian Whisky, which countered its category's downward trend with an 8.3% sales gain to 455,000 cases; Courvoisier cognac, which increased its sales to 450,00 cases; and Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky.
When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business , the superpremium bourbon, which grew 10% last year to 330,000 cases.
The top percentage gainer among all spirits Established Growth Brands is Bombay Sapphire Bombay Sapphire is a brand of gin distributed by Bacardi, launched in 1987, having been named via a competitive process whereby a number of leading Madison Avenue agencies were played off against each other. The name hints at the origins of gin's popularity in the British Raj. , the superpremium gin imported by Bacardi USA, which boasts a 26.4% sales rise to 455,000 cases in 2000. Juarez tequila, from David Sherman David Sherman is an American novelist who deals overwhelmingly with military themes at the small-unit tactical level. His experiences as a United States Marine during the Vietnam War show prominently in his work. Biography
Sherman was born in Niles, Ohio. Corp., also had a stellar year, producing a 22.2% sales gain to 440,000 cases. Schieffelin & Somerset's Grand Marnier Grand Marnier: see liqueur. generated sales of 445,000 cases, an 11.2% gain, and Bols Cordials, from William Grant For other persons named William Grant, see William Grant (disambiguation).
Sir William Grant (October 13 1752 – May 23 1832) was an British lawyer, Member of Parliament from 1790–1812 and Master of the Rolls from 1801–1817. & Sons, registered sales of 425,000 cases.
Just as in the spirits segment, wines noted here are some of the best-selling wines in the U.S. Franzia Winetaps (The Wine Group) continued its massive growth, eclipsing sales of 20 million cases last year, and Almaden, from Canandaigua Wine, added to its huge sales base, totaling 9.37 million cases in 2000. Sutter Home Wines, from Trinchero Family Estates, kept up the pace, gaining close to 200,000 cases, totaling sales of 7.2 million cases. E&J Gallo contributed three wines to the Established Growth brands: Turning Leaf (3.3 million cases; Copperidege (1.8 million cases); and Burlwood (720,000 cases).
The best performance among Established Growth Brands was turned in by UDV's Beaulieu Vineyard Beaulieu Vineyard was established in 1900 by Georges de Latour and his wife Fernande when they purchased 4 acres in Rutherford, California. The winery derives its name from the french phrase "Quel beau lieu" which translated to english means "What a beautiful place wines. The brand blew past the 1 million mark to sales of more than 1.24 million cases, a whopping 32.1% increase.
Other high-volume wines that continue to generate sales increases include Casarsa (Gary Raden & Sons), to 1.21 million cases; Bolla (imported by Brown-Forman Beverages Worldwide) up 5.4% to just under 1.1 million cases; Folonari (imported by Frederick Wildman & Sons), to 775,000 cases; CK Mondavi (Charles Krug), to 760,000 cases; and Citra (imported by Palm Bay Imports) to 650,000 cases.
Classic Wines of California again produced two wines that made the list, both of them increasing sales by double-digit percentages: Forest Glen The name Forest Glen may refer to:
opal - a translucent mineral consisting of hydrated silica of variable color; some varieties are used as gemstones (imported by Mildara Blass), which jumped to 465,000 cases and San Pedro (Shaw Ross Importers), which gained to 450,000 cases.
Whereas six beers qualified to be Established Growth brands last year, 14 brands made the list for 2000, with 9 out of the 14 being domestic brands. Coors Light increased sales by 4.9% last year to 213 million 2.25-gallon cases, while Anheuser-Busch's Natural Light and Busch Light upped sales to 110 million cases and 73 million cases respectively. Heineken surged almost 15%, to 54 million cases, and Keystone key·stone
1. Architecture The central wedge-shaped stone of an arch that locks its parts together. Also called headstone.
2. The central supporting element of a whole. Light (Coors) generated sales of 31 million cases. Milwaukee's Best Light and Milwaukee's Best Ice, from Miller Brewing brewing: see beer. , had sales increase to just over 29 million cases and almost 14 million cases respectively. A-B's Natural Ice grew to 28 million cases, while Sam Adams Boston Lager maintained its upward sales to 10.25 million cases. Two brands from Guinness-Bass Import showed continued growth: Guinness Stout stout, alcoholic beverage: see beer. broke the 10 million case mark, increasing sales by 4.8%, and Bass Ale had a sales jump of 6.8% to more than 7.3 million cases. Foster's Lager (Molson USA) expanded to just under 9 million cases, and Beck's grew to more than 8.8 million cases. Shiner shiner: see minnow.
Any of several small freshwater fishes (genera Notemigonus and Notropis, family Cyprinidae). The common shiner (Notropis cornutus) is a blue and silver minnow up to 8 in. (20 cm) long. Bock Noun 1. bock - a very strong lager traditionally brewed in the fall and aged through the winter for consumption in the spring
lager beer, lager - a general term for beer made with bottom fermenting yeast (usually by decoction mashing); originally , from Gambrinus, kept up its growth pace to more than 3 million cases.
This final category recognizes those major brands that experienced a sales decline within the past four years and have since reversed that decline, showing positive sales momentum. For instance, E&J Brandy lost almost 200,000 cases in 1998 but has since reversed the decline with 2000 sales up 8.4% to 2.2 million cases. Barton Brands' Black Velvet velvet, fabric having a soft, thick, short pile, usually of silk, and a plain twill or satin weave ground. The pile surface is formed by weaving an extra set of warp threads that are looped over wires as in Wilton carpet, the rods being withdrawn after the weft Canadian Whisky had sales increase 6.6% last year to more than 1.83 million cases after a decline the previous year. Three other brands from Barton have similarly seen sales comebacks: Barton Vodka (+5.2%, to more than 1.38 million cases), Skol Vodka (+9.5%, to more than 1.1 million cases) and Barton Gin (+0.9%, to 352,000 cases).
Kahlua (Allied Domecq Spirits USA) has recovered from a sales decline in 1998, increasing sales by a million cases since then, to more than 1.45 million cases. Other Allied Domecq brands on the Comeback trail are: Hiram Walker Hiram Walker (4 July 1816 – 12 January 1899) was an American grocer and distiller, and the eponym of the famous distillery in Windsor, Ontario, Canada directly across from Detroit, Michigan. Walker founded the distillery in 1858 in what was then Walkerville, Ontario. Cordials, to more than 1.07 million cases, and Carolan's Irish Cream For the novel of the same name, see .
Irish Cream is a cream liqueur based on Irish whiskey, coffee, cream, and other ingredients. Well known brands include Baileys Irish Cream, which was the first Irish Cream, Carolans and St. Brendan's. , which grew 10% last year to 276,000 cases. Stolichnaya (UDV) has gained more than 1 million cases after declining in 1998, totaling more than 1.37 million cases last year, an 11.6% bump. Also from UDV, Baileys Irish Cream Baileys Irish Cream (the registered trade mark omits the apostrophe), is an Irish whiskey and cream based liqueur, made by R. A. Bailey & Co. of Dublin, Ireland. The trademark is currently owned by Diageo. It has a declared alcohol content of 17% alcohol by volume. bounced back from a slight decline a few years ago -- the brand was up 4.2% in 2000, to sales of 952,000 cases.
Southern Comfort (Brown Forman) has also increased for two years following a small downturn Downturn
The transition point between a rising, expanding economy to a falling, contracting one.
A decline in security prices or economic activity following a period of rising or stable prices or activity. (+3.5% to more than 1.25 million cases). Other well-known brands that have rebounded to the positive side include Clan MacGregor (William Grant & Sons), which hit sales of 715,000 cases; Wild Turkey Bourbon (Austin, Nichols), which reached sales of just under a half million cases; Taaka Vodka (Sazerac), up 18.5% last year to 320,000 cases; and Myers's Rum Myers's Rum is a brand of Jamaican dark rum produced by Diageo PLC. Named after brand founder Fred L Myers, the molasses-derived blend of up to nine rums has been produced since 1879.
The dark rum is commonly used in mixed drinks. (Seagram), up 3.3% to 310,000 cases.
Finlandia Vodka Finlandia is a Finnish vodka produced from six-row barley. Of all Finnish alcohol products, it is the brand name that most foreigners associate with the country. Finlandia was launched in Scandinavia in 1970 and in the United States in 1971. , imported and marketed by Brown Forman Beverages Worldwide, has had a dramatic reversal over the past few years, and grew 21.8% last year to 307,000 cases. Nikolai, from Sazerac (+5.5% to 290,000 cases), Jacquin Vodka Royal, from Charles Jacquin et Cie (+25.0% to 250,000 cases), and Cruzan Rum Cruzan Rum is a rum producer located in Saint Croix, U.S. Virgin Islands. Their distillery was founded in 1760 and claims the distinction of "the most honored rum distillery in the world." Weekday tours of the distillery in Frederiksted are given. , from Todhunter Imports (+50.7% to 229,000 cases) round out the spirits Comeback Brands.
Wine Comeback brands include several outstanding performances in 2000. For example, Woodbridge (Robert Mondavi Winery win·er·y
n. pl. win·er·ies
An establishment at which wine is made.
Noun 1. winery - distillery where wine is made
wine maker ) surged more than 800,000 cases to more than 6.32 million cases, a 15.0% increase. And Kendall-Jackson wines rebounded by almost 500,000 cases to more than 3.14 million cases in 2000 after a sales decline in 1999. Chateau Ste. Michelle The Chateau Ste. Michelle is a Washington winery in Woodinville, Washington. They are noted for their bestselling Riesling (as the largest single producer of Riesling in the world), but produce wines of many classic varietals and some experimental wines on a per-year basis. Ste. (Stimson Lane) also continued on a positive note, up 11.1% to sales of 773,000 cases. Barton & Guestier, imported by Seagram Chateau & Estates increased sales to 766,000 cases, while Leonard Kreusch wines registered a 7.9% increase to 672,000 cases. J. Lohr Estates wines shot up 13.3% to 375,000 cases, and Blue Nun This article is about the wine brand. For the Franciscan nun, see Maria de Agreda.
Blue Nun is a brand of German wine launched in 1927. The label was designed as a consumer-friendly alternative to the innumerable German wine labels with Gothic script and long, , imported and marketed by Shaw-Ross, gained another 6% to 310,000 cases. Other Comeback Brands include Santa Rita Santa Rita may refer to:
Placido is a traditional Spaniard clan name (see Clan Placido) and it is now a common given name and a less common surname.
It is also a fairly common surname in Southern Italy. wines (+7.5%, to 258,000 cases); and Piccini, marketed by A.V. Imports (+35%, to 162,000 cases).
Several well-known beers are on the Comeback trail this year. A-B's Michelob Light continued gaining sales after a slight decline a few years ago, to 40 million 2.25 gallon cases. Olde English 800, from Miller Brewing, saw a precipitous decline in 1999, but then gained back 40.0% last year to sales of more than 14.46 million cases. Labatt USA's Rolling Rock Rolling Rock is a brand of pale lager beer. Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product. The brand was sold to Anheuser-Busch of St. continued its steady sales growth to more than 14.15 million cases, as did Coors' Killian's Irish Red, up 10.9% to 10.2 million cases in 2000. Heineken's Amstel Light has continued its rebound rebound (rē´bownd),
n/v 1. a recovery from illness.
n 2. an outbreak of fresh reflex activity after withdrawal of a stimulus
rebound adjective with an 18.3% gain last year to 7.1 million cases, as has Barton Beers' St. Pauli Girl St. Pauli Girl beers are brewed and bottled by the St. Pauli Brauerei, which is located within the Beck's brewery in Bremen, Germany. The brand derives its name from the fact that the original brewery was built upon St Paul's Monastery. , which grew 14.3% to 2 million cases.
FAST TRACK BRANDS
Distilled Spirits and Wine: The brand must have exceeded 100,000 9-liter cases in 2000, with double-digit growth over each of the past four years. All brands must be at least five full years of age.
DISTILLED SPIRITS (Thousands of 9-Liter Cases) Brand Suppller 1996 Captain Morgan Seagram Americas 1,330 Skyy Skyy Spirits 500 Paul Masson Brandy Constellation Brands 450 Kahlua Drinks to Go/Ready to Drink Allied Donecq Spirits USA 196 Sauza Allied Domecq Spirits USA 270 Jose Cuervo Authentic M gritas UDV North America 307 Ketel One Vodka Nolet Spirits USA 200 Absolut Citron Seagram Americas 360 E & J Cask & Cream E & J Gallo Winery 20 Remy Martin Remy Amerique 260 Belvedere Vodka Millennium Import 10 Cointreau Remy Amerique 75 Midori Melon Liqeuer Allied Domecq Spirits USA 79 Patron St Maarten Spirits Ltd 35 WINES (Thousands of 9-Liter Cases) Beringer Beringer Wine Estates 3,800 Bossamer Bay E & J Gallo Winery 900 Lindemans Southcorp Wines USA 700 Rosemount Estate Rosemount Estates 340 Clos du Bois Allied Domecq Wines, USA 648 Robert Mondavi - Coastal Robert Monday Winery 476 Meridian Beringer Wine Estates 473 Gallo Sonoma E & J Gallo Winery 130 Talus Turner Road Vintners 282 Cavit Palm Bay Imports 235 Luna di Luna A. V. Imports 105 Jacob's Creek Austin Nichols 138 Pepperwood Grove Cecchetti Sebastiani Cellar 63 Penfolds Southcorp Wines USA 97 Antinori Remy Amerique 120 St. Francis Kobrand 100 00/99 Brand 1997 1998 1999 2000 % Chg Captain Morgan 1,543 1,920 2,365 2,810 18.8% Skyy 594 702 820 1,100 34.1% Paul Masson Brandy 600 780 918 1,037 13.0% Kahlua Drinks to Go/Ready to Drink 335 615 865 955 10.4% Sauza 350 515 685 945 38.0% Jose Cuervo Authentic M gritas 390 542 721 888 23.3% Ketel One Vodka 300 457 605 750 24.0% Absolut Citron 400 460 520 590 13.5% E & J Cask & Cream 220 350 450 520 15.6% Remy Martin 300 345 400 489 22.3% Belvedere Vodka 40 130 160 200 25.0% Cointreau 95 120 134 167 24.6% Midori Melon Liqeuer 87 101 115 134 16.5% Patron 39 59 67 103 53.7% WINES (Thousands of 9-Liter Cases) Beringer 4,000 4,473 4,920 5,850 18.9% Bossamer Bay 1,400 1,700 2,000 2,200 10.0% Lindemans 959 1,145 1,421 1,750 23.2% Rosemount Estate 540 760 920 1,335 45.1% Clos du Bois 750 890 1,092 1,324 21.2% Robert Mondavi - Coastal 649 805 1,014 1,174 15.8% Meridian 630 842 1,030 1,150 11.7% Gallo Sonoma 190 220 650 900 38.5% Talus 389 498 700 780 11.4% Cavit 275 375 475 575 21.1% Luna di Luna 165 202 412 535 29.9% Jacob's Creek 186 207 272 496 82.4% Pepperwood Grove 104 180 272 360 32.4% Penfolds 128 162 183 210 14.8% Antinori 140 155 175 200 14.3% St. Francis 110 135 150 165 10.0% 00/96 Brand ACGR Captain Morgan 20.6% Skyy 21.8% Paul Masson Brandy 23.2% Kahlua Drinks to Go/Ready to Drink 48.6% Sauza 36.8% Jose Cuervo Authentic M gritas 30.4% Ketel One Vodka 39.2% Absolut Citron 13.1% E & J Cask & Cream 125.8% Remy Martin 17.1% Belvedere Vodka 111.5% Cointreau 22.2% Midori Melon Liqeuer 14.1% Patron 31.0% WINES (Thousands of 9-Liter Cases) Beringer 12.9% Bossamer Bay 25.0% Lindemans 25.7% Rosemount Estate 40.8% Clos du Bois 19.5% Robert Mondavi - Coastal 29.6% Meridian 24.9% Gallo Sonoma 62.2% Talus 29.0% Cavit 25.1% Luna di Luna 50.2% Jacob's Creek 37.7% Pepperwood Grove 54.6% Penfolds 21.3% Antinori 13.6% St. Francis 13.3% FAST TRACK BRANDS Domestic Brands must have exceeded 9 million 2.25-gallon cases in 2000, and imported brands/microbrews must have exceeded 2 million 2.25-gallon cases in 2000, with double digit growth over the past four years. BEER (Thousands of 2.5-Gallon Cases) Brand Supplier 1996 1997 Bud Light Anheuser-Busch 284,500 314,500 Corona Extra Barton/Gambrinus 29,000 39,400 Labatt Blue Labatt USA 7,400 9,280 Tecate Labatt USA 4,920 6,020 Sierra Nevada Pale Ale Sierra Nevada Brewing 3,100 3,700 Modelo Especial Barton/Gambrinus 2,200 3,067 Corena Light Barton/Gambrinus 1,500 2,100 Dos Equis Labatt USA 2,425 2,995 Newcastle Brown Ale Scottish & Newcastle Importers 1,726 2,238 Labatt Blue Light Labatt USA 920 1,128 Pacifico Barton/Gambrinus 1,000 1,250 00/99 00/98 Brand 1998 1999 2000 % Chg ACGR Bud Light 353,000 395,000 440,000 11.4% 11.5% Corona Extra 53,896 65,871 73,350 11.4% 26.1% Labatt Blue 11,100 12,582 14,181 12.9% 17.7% Tecate 7,660 8,943 11,024 23.3% 22.3% Sierra Nevada Pale Ale 4,550 5,264 6,161 17.0% 18.7% Modelo Especial 3,374 4,353 5,200 19.5% 24.0% Corena Light 2,944 3,835 4,600 19.9% 32.3% Dos Equis 3,655 3,988 4,425 11.0% 16.2% Newcastle Brown Ale 2,696 3,089 3,475 12.5% 19.1% Labatt Blue Light 1,857 2,301 3,260 41.7% 37.2% Pacifico 1,395 1,791 2,800 56.3% 28.4% RISING STARS Brands less than five full years of age that have exhibited substantial growth over the past few years. DISTILLED SPIRITS (Thousands of 9-Liter Cases) Brand Supplier 1996 1997 1998 Capt. Morgan's Parrot Bay Seagram Americas -- 120 210 Absolut Mandrin Seagram Americas -- -- -- Grey Goose Sidney Frank Importing -- 18 50 Margaritaville Seagram Americas -- -- -- Remy Red Remy Amerique -- -- -- Chopin Vodka Millennium Import -- 15 27 WINES (Thousands of 9-Liter Cases) Arbor Mist Canandaigua Wine -- -- 1,280 Wild Vines E & J Gallo Winery -- -- -- Foxhorn The Wine Group -- -- -- Ecco Domani E & J Gallo Winery -- 370 600 Indigo Hills E & J Gallo Winery -- 100 150 Greg Norman Estates Mildara Blass Wines -- -- -- McPherson Brown-Forman Beverages -- -- -- Belmondo A. V. Imports -- -- 15 BEER (Thousands of 2.5-Gallon Cases Beck's Light Beck's North America -- Stella Artois Labatt USA 15 00/99 Brand 1999 2000 % Chg Capt. Morgan's Parrot Bay 285 3853 5.1% Absolut Mandrin 180 300 66.7% Grey Goose 100 275 ++ Margaritaville 5 200 ++ Remy Red 68 125 83.8% Chopin Vodka 40 50 25.0% WINES (Thousands of 9-Liter Cases) Arbor Mist 3,500 4,020 14,9% Wild Vines 1,500 1,900 26.7% Foxhorn 755 1,026 35.9% Ecco Domani 700 780 11.4% Indigo Hills 200 220 10.0% Greg Norman Estates 15 138 ++ McPherson 21 106 ++ Belmondo 90 103 14.4% BEER (Thousands of 2.5-Gallon Cases Beck's Light 102 657 ++ Stella Artois 68 232 ++ (++.) Greater than 100%. ESTABLISHED GROWTH BRANDS Top-selling brands that have grown moderately or substantially over the past four years. Brand Supplier 1996 1997 Bacardi [*] Bacardi USA 6,525 6,600 Absolut [**] Seagram Americas 3,340 3,440 Jack Daniel's Brown-Forman Beverages 3,169 3,230 Jose Cuervo/1800 UDV North America 2,645 2,890 Crown Royal Seagram Americas 1,965 2,175 DeKuyper Jim Beam Brands 2,131 2,291 McCormick Vodka McCormick Distilling 1,206 1,324 Jack Daniells Country Cocktails Brown-Forman Beverages 1,000 1,152 Hennessy Schieffelin & Somerset 930 1,080 Tanqueray Schieffelin & Somerset 1,310 1,315 Castillo Bacardi USA 935 960 Bacardi Limon Bacardi USA 445 610 Evan Williams Heaven Hill Distilleries 900 910 Malibu UDV North America 489 536 Fleischmann's Royal Vodka Barton Brands 589 595 Aristocrat Vodka Heaven Hill distilleries 600 605 Crystal Palace Vodka Barton Brands 496 502 Jagermeister Sidney Frank Importing 485 490 Johnnie Walker Black Schieffelin & Somerset 463 470 Jacqulin Cordials Charles Jacquin et Cle 380 385 Rich & Rare Allied Domecq Spirits USA 332 350 Bombay Sapphire Bacardi USA 163 250 Courvoisier Allied Domecq Spirits USA 400 410 Grand Marnier Schieffelin & Somerset 360 365 Juarez David Sherman 275 308 Bols Cordials William Grant & Sons 300 320 Burnett's White Satin Gin Heaven Hill Distilleries 360 365 Burnetts Vodka Heaven Hill Distilleries 200 260 Maker's Mark Allied Domecq Spirits USA 212 225 00/99 00/96 Brand 1998 1999 2000 % Chg ACGR Bacardi [*] 6,795 7,115 7,485 5.2% 3.5% Absolut [**] 3,630 4,050 4,500 11.1% 7.7% Jack Daniel's 3,300 3,560 3,656 2.7% 3.6% Jose Cuervo/1800 2,917 3,227 3,495 8.3% 7.2% Crown Royal 2,250 2,470 2,675 8.3% 8.0% DeKuyper 2,376 2,492 2,563 2.8% 4.7% McCormick Vodka 1,438 1,479 1,595 7.8% 7.2% Jack Daniells Country Cocktails 1,279 1,370 1,584 15.6% 12.2% Hennessy 1,260 1,380 1,390 0.7% 10.6% Tanqueray 1,320 1,350 1,390 3.0% 1.5% Castillo 975 1,035 1,110 7.2% 4.4% Bacardi Limon 745 895 950 6.1% 20.9% Evan Williams 915 920 925 0.5% 0.7% Malibu 560 683 827 21.1% 14.0% Fleischmann's Royal Vodka 597 648 685 5.7% 4.7% Aristocrat Vodka 615 620 630 1.6% 1.2% Crystal Palace Vodka 568 585 620 8.0% 5.7% Jagermeister 500 515 530 2.9% 2.2% Johnnie Walker Black 475 495 525 6.1% 5.1% Jacqulin Cordials 450 475 485 2.1% 6.3% Rich & Rare 380 420 455 8.3% 8.2% Bombay Sapphire 265 360 455 26.4% 29.3% Courvoisier 425 440 450 2.3% 3.0% Grand Marnier 375 400 445 11.3% 5.4% Juarez 330 360 440 22.2% 12.5% Bols Cordials 345 398 425 6.8% 9.1% Burnett's White Satin Gin 370 375 380 1.3% 1.4% Burnetts Vodka 310 325 340 4.6% 14.2% Maker's Mark 270 300 330 10.0% 11.7% (*.)Includes Liman (**.)Includews Citron & Mandrin Franzia Winetaps The Wine Group 15,800 17,910 Almaden Canandaigua Wine 7,100 7,800 Sutter Home Trinchero Family Estates 6,080 6,600 Turning Leaf E & J Gallo Winery 1,695 2,800 Copperidge E & J Gallo Winery 1,300 1,450 Georges Duboeuf W.J. Deutsch & Sons/ 975 1,100 Wirtesellers, LTD Beaulieu Vineyard UDY Wines 570 770 Casarsa Gary Raden & Sons 835 1,050 Bolla Brown-Forman Beverages 955 956 Folonarl Frederick Wildman & Sons 725 750 C K Mondavi Charles Krug Winery 495 550 Burlwood E & J Gallo Winery 400 550 Citra Palm Bay Imports 490 550 Forest Glen Classic Wines of California 250 450 Schmitt Soehne H. Schmitt Soehne 360 400 Martini & Rossi Bacardi USA 474 485 Rodney Strong Rodney Strong Vineyards 281 320 Forest Ville Vinayards Classic Wines of California 275 340 Kenwood Kenwood Vineyards 260 280 Black Opal Mildara Blass Wines 380 385 San Pedro Shaw Ross Imports 113 125 Franzia Winetaps 18,900 19,900 20,166 1.3% 6.3% Almaden 7,660 9,200 9,370 1.8% 7.2% Sutter Home 6,900 7,020 7,200 2.6% 4.3% Turning Leaf 3,100 3,150 3,300 4.8% 18.1% Copperidge 1,650 1,750 1,800 2.9% 8.5% Georges Duboeuf 1,175 1,185 1,250 5.5% 6.4% Beaulieu Vineyard 860 944 1,247 32.1% 21.6% Casarsa 1,150 1,208 1,210 0.2% 6.7% Bolla 990 1,041 1,097 5.4% 3.5% Folonarl 780 787 775 1.0% 1.7% C K Mondavi 675 725 760 4.8% 11.3% Burlwood 650 700 720 2.9% 15.8% Citra 590 620 650 4.8% 7.3% Forest Glen 550 555 625 12.6% 25.7% Schmitt Soehne 500 520 550 5.8% 11.2% Martini & Rossi 490 505 540 6.9% 3.3% Rodney Strong 380 445 486 9.2% 14.7% Forest Ville Vinayards 425 430 480 11.6% 14.9% Kenwood 340 400 470 17.5% 16.0% Black Opal 420 430 465 8.1% 5.2% San Pedro 270 420 450 7.1% 41.3% Coors Light Coors Brewing 182,000 185,000 Natural Light Anheuser-Busch 95,500 96,000 Busch Light Anheuser-Busch 59,500 62,500 Heineken Heineken USA 37,813 39,900 Keystone Light Coors Brewing 26,800 26,950 Milwaukee's Best Light Miller Brewing 23,000 27,556 Natural Ice Anheuser-Busch 14,000 17,500 Milwaukee's Best Ice Miller Brewing 6,000 10,000 Samuel Adams Boston Lager Boston Beer 9,200 9,500 Guinness Stout Guinness-Bass Import 5,650 7,000 Foster's Lager Molson USA 5,450 6,800 Beck's Beck's North America 6,582 7,396 Bass Ale Guinness-Bass Import 5,075 5,750 Shiner Bock Gambrinus 2,300 2,600 Coors Light 193,200 203,000 213,000 4.9% 4.0% Natural Light 100,500 106,000 110,000 3.8% 3.6% Busch Light 87,500 70,500 73,000 3.5% 5.2% Heineken 43,000 47,000 54,000 14.9% 9.3% Keystone Light 27,600 28,500 31,000 8.8% 3.7% Milwaukee's Best Light 28,933 28,935 29,112 0.6% 6.1% Natural Ice 22,000 26,000 28,000 7.7% 18.9% Milwaukee's Best Ice 12,744 13,750 13,916 1.2% 23.4% Samuel Adams Boston Lager 9,600 9,700 10,250 5.7% 2.7% Guinness Stout 8,731 9,579 10,035 4.8% 15.4% Foster's Lager 7,950 8,820 8,958 1.5% 13.2% Beck's 8,500 8,796 8,825 0.3% 7.6% Bass Ale 8,351 6,870 7,338 6.8% 9.7% Shiner Bock 3,013 3,129 3,303 5.6% 9.5% COMEBACK BRANDS Brands that have increased sales after a recent decline. DISTILLED SPIRITS (Thousands of 9-Liter Cases) Brand Supplier E & J E & J Gallo Winery Black Velvet Barton Brands Kahlua Allied Domecq Spirits USA Barton Vodka Barton Brands Stolichnaya UDV North America Southern Comfort Brown-Forman Beverages Skol Vodka Barton Brands Hiram Walker Cordials Allied Domecq Spirits USA Baileys UDV North America Clan MacGregor William Grant & Sons Wild Turkey Austin, Nichols Barton Gin Barton Brands Taaka Vodka Sazerac Mayers's Seagram Americas Finlandia Brown-Forman Beverages Nikolai Sazerac Carolan's lrish Cream Allied Domecq Spirits USA Jacquin Vodka Royal Charles Jacquin et Cie Cruzan Rum Todhunter Importers WINES (Thousands of 9-Liter Cases Woodbridge Robert Mondavi Winery Kendall-Jackson Kendall-Jackson Wine Estates Chateau Ste. Michelle Stimson Lane Vineyards Barton & Guestier Seagram Chateau & Estates Leonard Kreusch Leonard Kreusch J. Lohr Estates J. Lohr Winery Blue Nun Shaw-Ross Imports Santa Rita Vineyard Brands Vichon Mediterranean Robert Mondavi Winery Placido Banfi Vintners Piccini A. V. Imports BEER (Thousands of 2.5-Gallon Cases) Michelob Light Anheuser-Busch Olde Engllsh 800 Miller Brewing Rolling Rock Labatt USA George Killian's lrish Red Coors Brewing Amstel Light Heineken USA St. Pauli Girl Barton Beers Brand 1996 1997 1998 1999 E & J 1,950 2,150 1,960 2,030 Black Velvet 1,834 1,845 1,780 1,717 Kahlua 1,383 1,380 1,355 1,405 Barton Vodka 1,187 1,279 1,276 1,315 Stolichnaya 1,055 1,130 1,117 1,231 Southern Comfort 1,190 1,205 1,185 1,210 Skol Vodka 928 924 959 1,012 Hiram Walker Cordials 1,061 1,030 1,045 1,060 Baileys 850 865 858 914 Clan MacGregor 715 700 707 713 Wild Turkey 469 464 436 482 Barton Gin 350 346 345 349 Taaka Vodka 380 370 265 270 Mayers's 285 275 285 300 Finlandia 220 183 224 252 Nikolai 290 285 270 275 Carolan's lrish Cream 254 235 235 250 Jacquin Vodka Royal 185 175 175 200 Cruzan Rum 110 110 100 152 WINES (Thousands of 9-Liter Cases Woodbridge 4,683 4,239 4,702 5,504 Kendall-Jackson 2,141 2,531 3,054 2,675 Chateau Ste. Michelle 637 600 630 696 Barton & Guestier 700 750 720 755 Leonard Kreusch 500 494 556 623 J. Lohr Estates 225 200 272 331 Blue Nun 275 295 285 290 Santa Rita 240 250 248 259 Vichon Mediterranean 117 207 234 223 Placido 192 239 235 240 Piccini 75 90 75 120 BEER (Thousands of 2.5-Gallon Cases) Michelob Light 35,100 34,400 36,000 38,000 Olde Engllsh 800 24,000 21,500 19,500 10,335 Rolling Rock 12,930 12,700 13,635 14,090 George Killian's lrish Red 8,500 8,300 8,700 9,200 Amstel Light 5,272 5,400 5,200 6,000 St. Pauli Girl 1,900 1,850 1,800 1,750 00/99 Brand 2000 % Chg E & J 2,200 8.4% Black Velvet 1,831 6.6% Kahlua 1,455 3.6% Barton Vodka 1,383 5.2% Stolichnaya 1,374 11.6% Southern Comfort 1,252 3.5% Skol Vodka 1,108 9.5% Hiram Walker Cordials 1,075 1.4% Baileys 952 4.2% Clan MacGregor 715 0.3% Wild Turkey 490 1.7% Barton Gin 352 0.9% Taaka Vodka 320 18.5% Mayers's 310 3.3% Finlandia 307 21.8% Nikolai 290 5.5% Carolan's lrish Cream 276 10.4% Jacquin Vodka Royal 250 25.0% Cruzan Rum 229 50.7% WINES (Thousands of 9-Liter Cases Woodbridge 6,328 15.0% Kendall-Jackson 3,141 17.4% Chateau Ste. Michelle 773 11.1% Barton & Guestier 766 1.5% Leonard Kreusch 672 7.9% J. Lohr Estates 375 13.3% Blue Nun 310 6.9% Santa Rita 292 12.7% Vichon Mediterranean 266 19.3% Placido 258 7.5% Piccini 162 35.0% BEER (Thousands of 2.5-Gallon Cases) Michelob Light 40,000 5.3% Olde Engllsh 800 14,467 40.0% Rolling Rock 14,159 0.5% George Killian's lrish Red 10,200 10.9% Amstel Light 7,100 18.3% St. Pauli Girl 2,000 14.3%