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In preparation for a report on the beverage alcohol industry, Beverage Dynamics recently queried several retailers on the direction of their business during the past year. To a person, they responded that business was good, and in some instances, very good. One chain owner even jokingly quipped, "You know what they say -- millenniums come and go, but people are always going to want to drink."

Indeed, the beverage alcohol industry continues to grow, perhaps more directly as a result of the soaring soaring: see flight; glider.
 or gliding

Sport of flying a glider or sailplane. The craft is towed behind a powered airplane to an altitude of about 2,000 ft (600 m) and then released.
 US economy, now in its record-breaking ninth straight year of expansion. In 1999, all segments of the industry -- wine, beer and spirits -- showed volume and dollar increases, according to according to
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

 the Adams Handbook
For the handbook about Wikipedia, see .

This article is about reference works. For the subnotebook computer, see .
"Pocket reference" redirects here.
 Advance 2000.

In fact, total retail dollars from the sale of wine, beer and distilled spirits jumped almost 5% in 1999, from over $108.3 billion in 1998 to more than $113.5 billion last year. Wine retail sales grew a hefty heft·y  
adj. heft·i·er, heft·i·est
1. Of considerable weight; heavy.

2. Rugged and powerful. See Synonyms at heavy.

 5.6% to approximately $15.4 billion; spirits sales produced $34.8 billion, gaining about 2.3%; and beer dollar volume was almost $63.3 billion, up approximately 5.5%. These retail dollar sales highlight not only volume increases across all segments of the industry but also reflect the consumption trends favoring favoring

an animal is said to be favoring a leg when it avoids putting all of its weight on the limb. A part of being lame in a limb.
 higher-end products. Generally speaking, distilled spirits products such as cognac Cognac (kônyäk`), city (1990 pop. 19,932), Charente dept., W France, in Angoumois, on the Charente River. The French brandy to which Cognac gives its name has been manufactured and exported from the city since the 18th cent. , imported vodka vodka (vŏd`kə), traditional spirituous drink of Russia, the Baltic states, and Poland; it is now consumed internationally. The best vodka is distilled from rye and barley malt, but the cheaper corn and potatoes are commonly employed.  and other superpremium spirits continued to gain sales. Overall, total spirits consumption increased 1.3% in 1999, reaching a total of 142.4 million 9-liter cases.

Meanwhile, wine consumption continued to grow, with an overall increase of 3.0% in 1999 following a healthy 3.5% increase in 1998. In fact, U.S. wine consumption has now increased for six consecutive years, with last year's total hitting 223 million 9-liter cases. Again, most impressive was the table wine performance, which now accounts for 86.8% of the U.S. wine market, and which had an estimated 3% increase last year, reflecting the category as a whole. Following the trends of recent years, many of the top performers in this group are premium varietal wine Noun 1. varietal wine - a wine made principally from one grape and carrying the name of that grape

vino, wine - fermented juice (of grapes especially)

The beer industry also posted volume gains in 1999, registering a 1.5% increase compared to 1998, with total U.S. beer consumption now at 2.7 billion 2.25-gallon cases. Again, the higher-priced imports had a significant rise, up 10.4%. And light beer, the dominant segment in the beer industry, also performed impressively, registering a 6.0% sales gain.

Clearly, there are products in every category and at every price point that, for a variety of reasons, have either fallen behind or outpaced their respective competitors. And although identifying consumption trends is helpful, actual brand activity is what generates profits. Thus, the rationale rationale (rash´nal´),
n the fundamental reasons used as the basis for a decision or action.
 behind "Growth Brands," an annual report which uses the latest industry results to highlight those brands that have demonstrated noteworthy growth over the past few years.

Of the four categories of Growth Brands, Fast Track represents the most demanding set of criteria. Among wines and spirits, these are brands whose sales exceeded 100,000 9-liter cases in 1999 while having also demonstrated double-digit growth over each of the past four years. Domestic beers included in the Fast Track must have exceeded 9 million 2.25 gallon gallon: see English units of measurement.  cases in 1999 with double-digit growth over each of the past four years. Imported beers included in the Fast Track met the same criteria, with their sales having exceeded 2 million 2.25 gallon cases in 1999. All Fast Track Brands must have at least a five-year. history.

Other brands that have shown significant growth over the past few years, but have not yet been on the market for a full five years, have been designated as Rising Stars.

In addition, in order to highlight traditionally top-selling brands that have consistently grown over the past four years, we've created an Established Growth Brands category. Because many of these brands are already operating from huge sales bases, their percentage gains were often modest relative to their overall case volume, even though these brands have had substantial sales increases and are often leaders among their respective segments.

Finally, there are brands that have had one or two years of sales declines since 1995, but have nevertheless bounced back over the past few years with healthy growth to have a positive impact in the marketplace. We have termed these products Comeback Comeback

Australian breed of wool sheep, bred by crossing Merino with Corriedale, Polwarth or Zenith sheep; wool is 21 to 25 microns. It is a registered breed, but the term is more commonly used in the sense of a type of sheep produced by crossbreeding a crossbred Merino back to Merino.
 Brands, and they include some of the best-selling best·sell·er also best seller  
A product, such as a book, that is among those sold in the largest numbers.

 brands of wine, beer and spirits in the industry.


The Fast Track represents the preeminent pre·em·i·nent or pre-em·i·nent  
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.

[Middle English, from Latin prae
 Growth Brand category, with only 11 spirits brand qualifying for inclusion this year, up one from last year's 10 brands. Once again, Captain Morgan Captain Morgan is a brand of rum produced by Diageo. It is named after the 17th-century Caribbean privateer from Wales, Sir Henry Morgan. Captain Morgan's slogan is "Got a little Captain in You?" History  Original Spiced Rum tops the list, underlining un·der·lin·ing  
1. The act of drawing a line under; underscoring.

2. Emphasis or stress, as in instruction or argument.
 the dramatic growth of this flavored rum, which sold 2.25 million 9-liter cases last year. The brand, which upped sales by 13.4% in 1999, has grown by more than a million cases since 1995, with a four-year annual compound growth rate (ACGR ACGR Annual Compound Growth Rate
ACGR Americans for Comprehensive Government Reform
) of 21.0%. Canandaigua's Paul Masson
For the Olympic competitor, see Paul Masson (cyclist).

Paul Masson (1859–1940) was an early pioneer of California viticulture and the most successful popularizer of Californian sparkling wine.
 Grande Amber Brandy brandy [for brandywine, from Du.,=burnt, i.e., distilled, wine], strong alcoholic spirit distilled from wine or from marc, the residue of the wine press. The most noted brandy is cognac, made from white grapes in the Charente district of France.  has also regularly appeared as a Fast Track brand since its successful upward repositioning repositioning Laparoscopic surgery The changing of a Pt's position during a procedure to improve access or visualization of the operative field, which may be linked to complications, as it changes anatomic planes of operation. Cf Laparoscopic surgery.  in 1995. The brand's sales eclipsed 900,000 cases last year, showing a 17.7% increase, and its tremendous growth since the mid-'90s is highlighted by a four-year ACGR of 27.3%.

This year, Bacardi Limon entered the Fast Track for the first time after having been a Rising Star brand for several years, a testament to Limon's fabulous growth rate since its introduction in the mid-'90s. In 1999, Limon's sales skyrocketed to just under 900,000 cases, gaining 20.1% from 1998 figures. One of the most successful spirits brands of recent years, Limon's four-year ACGR stands at an impressive 26.5%. Another amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

 story is Skyy Vodka SKYY vodka is produced by SKYY Spirits LLC in San Francisco, California. SKYY Vodka is 40% ABV or 80 proof. SKYY 90 Vodka is a 90 proof high-priced brand aimed at martini drinkers.

When SKYY Spirits LLC first launched in 1992 SKYY vodka was its first product.
, a returning Fast Track brand and one of three vodkas This is a list of brands of vodka. Australia
  • Downunder Vodka
  • Bombora Vodka
  • Cooranbong Vodka
  • Monopolowa
  • Jaguar Vodka
  • Berösowaja
  • Kryshtal Etalon
 to be included in the category this year. The domestic vodka grew 16.8% last year, reaching sales of an estimated 820,000 cases, and boasts a four-year ACGR of 20.0%. The other vodkas include Ketel One Ketel One Vodka is distilled from 100% wheat and made at the Nolet Distillery in Schiedam, Holland. It is distilled in alembic copper pot stills, filtered over loose charcoal, and rests in tile lined tanks until ready.  and Absolut Citron citron (sĭt`rən), name for a tree (Citrus medica) of the family Rutaceae (orange family), and for its fruit, the earliest of the citrus fruits to be introduced to Europe from Asia. , two imports that have experienced tremendous sales growth. Ketel One has grown from sales of 100,000 cases in 1995 to 580,000 cases last year, representing a four-year ACGR of 55.2%. Citron has been separated from the entire Absolut brand for purposes of highlighting its impressive sales grow th. The flavored vodka hit sales of 520,000 cases in 1999, registering a 13% increase and also boasts a double-digit four-year ACGR.

Reflecting the increasing popularity of tequila tequila

Distilled liquor, usually clear in colour and unaged, made from the fermented juice of the Mexican agave plant. (See agave family.) It contains 40–50% alcohol.
, that category has two representatives among Fast Track brands, and a prepared cocktail cocktail, short mixed drink originating in the United States and served as an appetizer. It generally has a basis of gin, whisky, rum, or brandy combined with vermouth or fruit juices and often flavored with bitters or grenadine.  that if not a full-blown tequila certainly includes the Mexican Mexican

named after or originating in Mexico.

Mexican axolotl
see ambystomamexicanum.

Mexican beaded lizard
(Heloderma horridum
 spirit. Jose Cuervo Jose Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña, S.A. de C.V. The Jose Cuervo Especial brand has the highest sales out of any tequila in the world.  Authentic Margaritas returns to the Fast Track after posting an impressive 27.1% sales gain in 1999 to 689,000 cases; the brand's four-year ACGR stands at a terrific 31.0%. Sauza, Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History
Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.[1].
 Spirits' upscale tequila, has also garnered impressive sales figures sales figures nplcifras fpl de ventas  over the past four years, notably upping sales by 33% this past year to 685,000 cases; the brand also has an impressive ACGR of 30%. And Patron patron [Lat.,=like a father], one who lends influential support to some person, cause, art or institution. Patronage existed in various ancient cultures but was primarily a Roman institution. , the superpremium tequila, broke into the Fast Track ranks for the first time this year, with a sales jump of 103.4% in 1999 to 120,000 cases.

Two additional superpremium spirits also attained at·tain  
v. at·tained, at·tain·ing, at·tains
1. To gain as an objective; achieve: attain a diploma by hard work.

 Fast Track status: Bombay Sapphire Bombay Sapphire is a brand of gin distributed by Bacardi, launched in 1987, having been named via a competitive process whereby a number of leading Madison Avenue agencies were played off against each other. The name hints at the origins of gin's popularity in the British Raj. , the upscale gin from Bacardi USA, made the list for the second year in a row, reaching sales of 360,000 cases last year, an eyeopening gain of 35.8%, and a four-year ACGR of 30.5%; and Remy Amerique's superpremium cordial cordial: see liqueur. , Cointreau, which notched sales of 132,000 cases in 1999.

This year, 13 brands of wine are included in the Fast Track category (compared to 10 last year), and, once again, as a group the brands highlight the growth of premium varietals. Interestingly, 8 of the 13 wines were included in the Fast Track category last year (Beringer, Corbett Canyon, Meridian Meridian (mərĭd`ēən), city (1990 pop. 41,036), seat of Lauderdale co., E Miss., near the Ala. line; settled 1831, inc. 1860. , Clos du Bois Du Bois (d`bois, dəbois`), city (1990 pop. 8,286), Clearfield co., W central Pa., in the region of the Allegheny plateau; inc. 1881. , Robert Mondavi Robert Gerald Mondavi born May 18 1913 (1913--) (age 94) in Virginia, Minnesota, United States is a leading vineyard operator whose technical improvements and marketing strategies brought  Coastal, Rosemount Estates, Rodney Strong and Soleo). Beringer is now one of the top-selling wines in the U.S., which makes its double-digit growth rate all the more impressive. The brand increased sales almost 2 million cases over the past four year, to 4.92 million cases in 1999. Corbett Canyon has likewise had a phenomenal run, with sales skyrocketing from 600,000 cases in 1995 to 3.09 million in 1999, an ACGR of 50.6%. From Australia, Lindemans has been hot for several years, upping sales by 24.1% last year to about 1.42 million cases (ACGR of 27.7%). Meridian is another powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment.  brand from Beringer Wines Estates. The brand broke through the 1 million case barrier this past year, increasing sales 22.3%. And Clos du Bois, from Allied Domecq Wines, also hit sales of 1 million cases for the first time in 1999, posting an sales increase of 12.4%. Robert Mondavi Coastal wines are also hovering hov·er  
intr.v. hov·ered, hov·er·ing, hov·ers
1. To remain floating, suspended, or fluttering in the air: gulls hovering over the waves.

 near the 1 million case sales mark, following a 22.2% sales increase last year to 984,000 cases (and showing a notable 42.1% four-year ACGR).

Three additional Australian Australian

pertaining to or originating in Australia.

Australian bat lyssavirus disease
see Australian bat lyssavirus disease.

Australian cattle dog
a medium-sized, compact working dog used for control of cattle.
 imports are included among fast Track brands. Rosemount Estates has grown from sales of 250,000 cases in 1995 to 900,000 cases last year; the brand gained 20% last year and has a four-year ACGR of 37.7%. Jacob's Creek This is an article about a creek. For the wine see Jacob's Creek (wine).
Jacob's Creek is a small creek that runs through the wine-producing region of the Barossa Valley, 80km north of Adelaide, South Australia.
, imported by Austin, Nichols Austin, Nichols & Company, Inc. USA, is a distilling company producing several brands of beverages, including the Wild Turkey whiskeys. External links
, saw a hefty 27.1% sales jump last year to 263,000 cases, and Penfolds, imported by Southcorp Wines USA, has sales of 183,000 cases in 1999 and boasts a four-year ACGR of 30%.

Other California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W).  wines among Fast Track brands include: Talus talus (tā`ləs), deposit of rock fragments detached from cliffs or mountain slopes by weathering and piled up at their bases. A talus is a common geologic feature in regions of high cliffs. , from Turner Road Vintners, which has grown from 46,000 cases in 1995 to 652,000 cases last year, an increase of 36.7% over 1998 and a four-year ACGR of 94.0%; Rodney Strong, which sold 450,000 cases last year (up 18.4%); Soleo, from Trinchero Family Estates, which reached 407,000 cases in 1999, a 38.0% bump in sales over the previous year; and St. Francis, from Kobrand, which garnered sales of 150,000 cases last year and shows a four-year ACGR of 18.9%.

Eleven beer brands qualified for the Fast Track this year, versus only 6 last year. And, once again, the list is dominated by imports (8 of them), though the sales performance of the top brand dwarfs Dwarfs

Fannie Mae issued mortgage-backed securities pools that have an original maturity of 15 years.
 the combined totals of all the others. Bud Light has been a perennial perennial, any plant that under natural conditions lives for several to many growing seasons, as contrasted to an annual or a biennial. Botanically, the term perennial  Fast Track brand and as the second best-selling beer in America, deserves a tremendous amount of credit for maintaining a record of double-digit growth. Last year, the brand grew another 11.9% to 395 million 2.25-gallon cases, no small accomplishment for such a high-volume product. Corona Corona, city, United States
Corona (kərō`nə), city (1990 pop. 76,095), Riverside co., S Calif.; inc. 1896. The city developed as a primary citrus fruit producer and shipping center. There is also light manufacturing.
 Extra (imported from Mexico by Barton Brands Barton Brands, Ltd. is a company that produces many liquors, including Ten High bourbon, the 99 line of schnapps (99 Apples, 99 Bananas, et al), and Montezuma tequila.  and The Gambrinus Company), has tripled its sales over the past four years to become the top-selling imported beer in the U.S. It upped its sales by another 21.4% last year. Two ice beers are rookies to the Fast Track category. Miller Brewing's Icehouse ice·house  
A place where ice is made, stored, or sold.

Noun 1. icehouse - a house for storing ice
house - a building in which something is sheltered or located; "they had a large carriage house"
 has steadily gained sales, with a four-year ACGR of 12.7%, while A-B's Natural Ice reached 25.5 million cases, featuring a four-year ACGR of 167.2%. Four additional Mexican imports made the Fast Track: Tecate (Labatt USA), with a ACGR of 23.0%, Modelo Especial es·pe·cial  
1. Of special importance or significance; exceptional: an occasion of especial joy.

 (Barton/Gambrinus), with a 23.8% ACGR; Dos Equis Dos Equis is a Mexican beer. It was first crafted in Mexico by the German brewmaster Wilhelm Hasse in 1897. Originally called "Siglo XX" ("20th century"), the brand was named to commemorate the arrival of the new century; since the Spanish language uses Roman numerals for  (Labatt USA), which has grown an average of 20.9% over each of the last four years; and Corona Light (Barton/Gambrinus), which show an impressive four-year ACGR of 34.2%. Labatt Blue is a first-time member of the Fast Track, boasting boast 1  
v. boast·ed, boast·ing, boasts

To glorify oneself in speech; talk in a self-admiring way.
1. To speak of with excessive pride.

 a 19.9% ACGR; and Newcastle Brown Ale Newcastle Brown Ale is a brand of dark brown ale. It has been brewed in Newcastle upon Tyne, England, since April 1927 by Newcastle Breweries (now a part of Scottish and Newcastle).

In August 2005, Scottish and Newcastle closed the Tyne Brewery.
 (Scottish & Newcastle), a returning Fast Track brand, features a 26.7% four-year ACGR.


The Rising Star category presents another compelling snapshot (1) A saved copy of memory including the contents of all memory bytes, hardware registers and status indicators. It is periodically taken in order to restore the system in the event of failure.

(2) A saved copy of a file before it is updated.
 of the beverage alcohol industry, in that it includes the newest brands that have made an impact on the market during the past few years and can point toward some of the latest trends in the marketplace. For example, distilled spirits Rising Stars include a trio of superpremium, high-image vodkas and a trio of flavored spirits, one of them also a new vodka. Absolut Mandrin is Seagram's latest flavored line extension to the continually con·tin·u·al  
1. Recurring regularly or frequently: the continual need to pay the mortgage.

 growing Absolut brand. Introduced last spring, the brand exploded ex·plode  
v. ex·plod·ed, ex·plod·ing, ex·plodes

1. To release mechanical, chemical, or nuclear energy by the sudden production of gases in a confined space:
 with sales of 180,000 cases in less than a year. Bacardi had an equally successful launch with its 32-proof, juice-flavored rum, Tropico, which ended last year with sales of 200,000 cases. And Captain Morgan's Parrot Bay, the coconut-flavored rum, saw a 31.7% sales increase in its third year on the market, to 270,000 cases. Among superpremium imported vodkas are two Polish vodkas from Millennium Importing: Belvedere Belvedere (bĕl`vədēr, Ital. bālvādĕ`rā), court of the Vatican named after a villa built (1485–87) for Innocent VIII. , which hit 120,000 cases last year, and Chopin, which sold 60,000 cases in 1999. Sidney Frank's Grey Goose, from France, doubled its sales in 1999, to 100,000 cases. Rounding out the spirits Rising Stars is Barton Brands' Montezuma Triple Sec, no doubt riding on the growth of tequila. The brand reached sales of 97,000 cases last year.

Wine Rising Stars include reasonably priced varietal wines, a segment of the industry that continues to grow rapidly. The Canandaigua Wine Co. boasts three brands among these hot sellers. Arbor Mist Arbor Mist is the brand name of an alcoholic beverage which blends seasonal wines such as merlot, zinfandel and chardonnay with fruit flavorings. Their slogan is "Great Tasting Wine with a Splash of Fruit," describing the beverage. , one of the most successful wine launches in recent history, saw its sales boom to 3,45 million cases, a rise of 169.5% in 1999, in only its second year in the market. And, the line of fruit-flavored varietals has recently expanded its line to include several new flavors New Flavors - An object-oriented Lisp from Symbolics, the successor to Flavors, it led to CLOS.

["Reference Guide to Symbolics-Lisp", Symbolics, March 1985].
. Canandaigua has also had success with Mystic Mystic, rivers, United States

1 River, c.10 mi (16 km) long, rising in SE Conn. and flowing S past Old Mystic and Mystic villages to the Long Island Sound. Mystic Seaport, a maritime museum, is at its mouth.

2 River, c.
 Cliffs, which reached sales of 280,000 cases last year, and Coastal Vintners, which rose 88.7% in its second year on the market to 170,000 cases. AV Imports has had tremendous success with its Luna di Luna line of Italina wines, which in the past year have debuted eye-opening packages for the products. The brand skyrocketed an impressive 104.0% last year to 412,000 cases. Delicato wines from Delicato Vineyards has also been making inroads inroads
Noun, pl

make inroads into to start affecting or reducing: my gambling has made great inroads into my savings

inroads npl to make inroads into [+
 in the market, growing to 740,000 cases in 1999. Gallo's Ecco D omani, after an incredible 370,000 case introductory year in 1997, has almost doubled those initial sales during the past two years to 700,000 cases. Inidigo Hills, another Gallo brand, jumped 33.3% last year to 200,000 cases. Pepperwood pepperwood, name for several trees, among them the California laurel.  Grove, from Cecchetti Sebastiani Cellar, wines also sold 200,000 cases in 1999.

There were only three beer brands to be included among the Rising Stars: Miller's Southpaw Light, which sold 3.1 million 2.25-gallon cases; Murphy's Irish Amber, the import from Heineken USA, which gained 33.3% in 1999, and Anheuser-Busch's tequila-flavored beer, Tequiza, which rolled out to 250,000 cases last year.


As previously noted, many Established Growth brands are leaders in their respective categories. They are large-volume brands that, in several instances, have been cited as Established Growth brands before, having shown consistent growth over the past four years.

Brown-Forman's Jack Daniel's For the running coach, see .

For the British car engineer, see .

For the American politician, see .

Jack Daniel's is a Tennessee whiskey distillery and brand known for its rectangular bottles and black label.
 Black gained 8% last year to more than 3.5 million cases, and UDV's Jose Cuervo/1800 was up 8.3% to more than 3.1 million cases. Absolut (not including any flavor extensions) also eclipsed 3.1 million cases in sales in 1999, and Jim Beam's DeKuyper line of cordials ended the year with sales of just under 2.5 million cases. Seagrams' superpremium Canadian whisky Canadian whisky is whisky made in Canada; by law it must be aged there at least three years[1] in a wooden barrel of not greater than 700 L capacity[2]. , Crown Royal, also maintained its growth, up 7.6% to more than 2.4 million cases, and the premium cognac Hennessy boosted sales 9.5% last year, to 1.38 million cases. In the low-alcohol refreshment category, Jack Daniel's line of Country Coolers gained 6.3% to 1.36 million cases, while Tanqeuray, the high-end imported gin from Schieffelin & Somerset Somerset, cities, United States

1 City (1990 pop. 10,733), seat of Pulaski co., S Ky., in a farm, coal, and limestone area of the Cumberland foothills; inc. 1810.
, reached sales of 1.35 million cases. Other Schieffelin & Somerset brands include Johnnie Walker Johnnie Walker is a brand of Scotch whisky produced in Kilmarnock, Scotland. It is the most widely distributed brand of Scotch whisky in the world, sold in almost every country and with yearly sales of over 120 million bottles.  Red, which hit the 800,000 case mark last year; the higher-end Johnnie Walker Black, which grew 4.2% to sales of 495,000 cases; and the super-premium cordial Grand Marnier Grand Marnier: see liqueur. , which in creased sales to 400,000 cases, up 6.7%.

Bacardi USA's popular-priced rum, Castillo, broke the I million case barrier in 1999, up 5.6%. Evan Williams Evan Williams is the name of several people. They include:
  • Evan Williams, an American brand of bourbon whiskey.
  • Evan Williams, an Australian politician.
  • Evan Williams, an Australian reporter.
  • Evan Williams, an entrepreneur and blogger.
, the popular bourbon Bourbon (brbôN`), European royal family, originally of France; a cadet branch of the Capetian dynasty.  from Heaven Hill Distilleries, grew to 920,000 cases last year. Indeed, Heaven Hill boasts three other brands among this group: the popular-priced Aristocrat Vodka (625,000 cases in '99), Burnett's White Satin Gin (375,000 cases) and Burnett's Vodka (320,000 cases). Barton Brands also numbers four popular-priced spirits in this category: Montezuma Tequila, which exploded 13.2% to 729,000 cases; Canadian LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability , which sold just under 700,000 cases; Fleischman's Royal Vodka, with a sales increase of 8.5% to just under 650,000 cases; and Crystal Palace Vodka, which posted sales of 585,000 cases. Sales of UDV's Malibu rum Malibu Rum is a rum made in Barbados with natural coconut extract. Although the drink is made in Barbados, it is bottled in Dumbarton, Scotland by Pernod Ricard. It was first blended and bottled in 1985. The alcohol content by volume is 21.0% (42 proof).  shot up dramatically last year, with a 17.3% spike A burst of extra voltage in a power line that lasts only a few nanoseconds. See power surge, power swell, sag and surge suppression.

(jargon) spike - To defeat a selection mechanism by introducing a (sometimes temporary) device that forces a specific result.
 resulting in sales of 657,000 cases. Sidney Frank's Jagermeister, a frequent Growth Brand member, increased its sales to an estimated 515,000 cases.

Two high-end cognacs continued their positive sales momentum. One, Remy Martin, jumped 15.9% last year to sales of 400,000 cases, while Allied Domecq Spirits' Courvoisier upped its sales to 440,000 cases. Allied's Rich & Rare also made the list, growing 10.5% with sales of 420,000 cases. And Allied's superpremium bourbon, Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky.

When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business
, notched sales of 300,000 cases for the first time, up 11.1%. Bols Cordials, from William Grant For other persons named William Grant, see William Grant (disambiguation).

Sir William Grant (October 13 1752 – May 23 1832) was an British lawyer, Member of Parliament from 1790–1812 and Master of the Rolls from 1801–1817.
 & Sons, generated 370,000 case sales, while Jacquin Cordials (Charles Jaquin et Cie) grew to 475,000 cases.

Similar to the spirits segment, wines noted here are some of the best-selling wines in the U.S. Franzia Winetaps (The Wine Group) added another 1 million cases t its sales total in 1999, to 19.9 million. Vendange (Turner Road Vintners) climbed 7.3% to over 4.6 million cases. E&J Gallo numbered three wines among the Established Growth brands: Turning Leaf (3.2 million cases) Copperidege (1.75 million cases); and Burlwood (700,000 cases). Sales of Brown-Forman's Fetzer popped up a significant 8.3%, to 2.6 million cases; however, the company's Korbel did even better, with a 20% increase (1.5 million cases) for the sparking wine. And speaking of sparkling wine, the French champagne Moet & Chandon (Schieffelin & Somerset) also jumped 20% last year to 900,000 cases. And the Italian sparkler spar·kler  
1. One, such as a highly polished metallic surface or a virtuoso performer, that sparkles.

2. Informal A diamond.

3. A firework that burns slowly and gives off a shower of sparks.
, Martini & Rossi Asti (imported by Bacardi USA) posted a 31.0% increase last year to 845,000 cases.

Other high-volume wines that continue to generate sales increases include Casarsa (Gary Raden & Sons), to 1.2 million cases; Georges Duboeuf Georges Duboeuf (born 1933 in Crèches, France) is the founder of Les Vins Georges Duboeuf, one of the largest and best-known wine merchants in France. The company is known especially for its popularization and production of Beaujolais wines, leading to Duboeuf's nicknames of  (imported by W.J. Deutsch/Winesellers Ltd.), to just under 1.2 million cases; Beaulieu Vineyard Beaulieu Vineyard was established in 1900 by Georges de Latour and his wife Fernande when they purchased 4 acres in Rutherford, California. The winery derives its name from the french phrase "Quel beau lieu" which translated to english means "What a beautiful place  (UDV Wines), up 7.1% to 921,000 cases; Folonari (imported by Frederick Wildman & Sons), to 767,000 cases; and CK Mondavi (Charles Krug), to 725,000 cases. The largest percentage gainer among Established Growth brands was Black Opal Noun 1. black opal - a dark colored opal with internal reflections of green or red
opal - a translucent mineral consisting of hydrated silica of variable color; some varieties are used as gemstones
, imported from Australia by Mildara Blass. The brand shot up 88.1% last year to sales of 790,000 cases. Classic Wines of California produces two wines that made the list: Forest Glen The name Forest Glen may refer to:
  • Forest Glen, Maryland, a neighborhood in Silver Spring, Maryland
  • Forest Glen (Washington Metro), a Washington Metro station, in Maryland, USA
  • Forest Glen, Chicago, a neighborhood in Chicago, Illinois, USA
, which sold 555,000 cases, and Forest Ville Vineyards, which posted sales of 430,000 cases. Completing the list of wines are Martini & Rossi Vermouth vermouth (vərmth`), blend of white wines fortified with additional alcohol and flavored with aromatic herbs, spices, and roots. It contains up to 19% alcohol.  (Bacardi USA), with sales of 505,000 cases; Schmitt Soehne, at 520,000 cases; and Citra, imported by Palm Bay Imports, with sales of 580,000 cases.

Six beers qualify to be Established Growth brands, divided evenly between domestics and imports. Anheuser-Busch's Natural Light and Bush Light (106 million and 70.5 million 2.25-gallon cases respectively); Heinenken, up 9.3% to 47 million cases; Sam Adams Boston Lager (9.65 million cases); and from the GuinnessBass Import Co., Guinness Stout stout, alcoholic beverage: see beer.  and Bass Ale ale: see beer.

Fermented malt beverage, full-bodied and somewhat bitter, with strong flavour of hops. Until the 17th century it was an unhopped brew of yeast, water, and malt, beer being the same brew with hops added.
 (up 9.7% and 8.2% respectively).


This final category recognizes those major brands that experienced a sales decline within the past four years and have since reversed that decline, showing positive sales momentum. For instance, Smirnoff's almost 400,000 case sales decline in 1997 has since been dramatically reversed with the top-selling vodka showing 1999 sales of more than 6.25 million cases. UDV North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  had two additional Comeback brands: Stolichnaya, which rebounded last year to more than 1.2 million cases, a gain of 8.2%; and Rumple rum·ple  
v. rum·pled, rum·pling, rum·ples
To wrinkle or form into folds or creases.

To become wrinkled or creased.

An irregular or untidy crease.
 Minze, the cordial that has been steadily increasing sales since its down year in 1996 (last year it was up 7.6% to 296,000 cases). Allied Domecq has four spirits included in this category, all of which had sales declines in 1996 and have been gaining ever since: Hiram Walker Hiram Walker (4 July 1816 – 12 January 1899) was an American grocer and distiller, and the eponym of the famous distillery in Windsor, Ontario, Canada directly across from Detroit, Michigan. Walker founded the distillery in 1858 in what was then Walkerville, Ontario.  Cordials (sales of more than 1 million cases in 1999), Kahlua Drinks-To-Go, which had a phenomenal 40.7% gain last year, to 865,000 cases; Beefeater beefeater

yeoman of the English royal guard, esp. at the Tower of London; slang for Englishman. [Br. Culture: Misc.]

See : Britain


popular name for a Yeoman of the Guard or Yeoman Warder of the Tower of London. [Br. Hist.
, which notched sales of 650,000 cases in 1999; and Giro giro

pl -ros

1. (in some countries) a system of transferring money within a bank or post office, directly from one account into another

 tequila, at 435,000 cases . Other spirits Comeback brands include McCormick Vodka, with 1999 sales of almost 1.5 million cases; Skol Vodka (Barton Brands), which topped 1 million cases for the first time last year; Juarez tequila (David Sherman David Sherman is an American novelist who deals overwhelmingly with military themes at the small-unit tactical level. His experiences as a United States Marine during the Vietnam War show prominently in his work. Biography
Sherman was born in Niles, Ohio.
 Corp.), which grew an impressive 9.1% to 360,000 cases; Mr. Boston Cordials (Barton Brands), up 12.1% to 268,000 cases; and Finlandia Vodka Finlandia is a Finnish vodka produced from six-row barley. Of all Finnish alcohol products, it is the brand name that most foreigners associate with the country. Finlandia was launched in Scandinavia in 1970 and in the United States in 1971.  (Brown-Forman), which jumped 12.5% to 252,000 cases.

Several wine Comeback brands had outstanding years in 1999. For example, Almaden (Canandaigua) exploded up 17.0% to just under 9 million cases, Woodbridge (Robert Mondavi) gained 14.8% to 5.4 million cases. Two imported sparklers faired well also: from Spain, Freixenet (Freixenet USA) jumped 35.0% last year to more than 1 million cases, and the Italian Tosti Asti (Tyfield Importers) rose 16.5% to 375,000 cases. Cook's, the California sparkler from Canandaigua, also increased, by 7.1%, to 1.67 million cases. Other wines include Bolla wines (Brown-Forman), up 11.1% to 1.1 million cases; Stimson Lane's Chateau Ste. Michelle The Chateau Ste. Michelle is a Washington winery in Woodinville, Washington. They are noted for their bestselling Riesling (as the largest single producer of Riesling in the world), but produce wines of many classic varietals and some experimental wines on a per-year basis. Ste.  (up 10.5% to 696,000 cases); Leonard Kreusch (9.4% increase, to 608,000 cases); and Gallo's Eden Roc, up 10% to 275,000 cases.
                             Fast Track Brands
                Distilled Spirits and Wine: The brand must
               have exceeded 100,000 9-liter cases in 1999,
                 with double-digit growth over each of the
                past four years. All brands must also be at
                       least five full years of age.
               DISTILLED SPIRTS (Thousands of 9-Liter Cases)
BRAND                         SUPPLIER                   1995  1996  1997
Captain Morgan                Seagram Americas          1,050 1,330 1,543
Paul Masson Brandy            Canadaigua Wine Co.         350   450   600
Bacardi Limon                 Bacardi USA                 350   445   570
Skyy                          Skyy Spirits                396   500   594
Jose Cuervo Authentic M'grita UDV North America           234   307   390
Sauza                         Allied Domecq Spirits USA   240   270   350
Ketel One Vodka               Nolet Spirits USA           100   200   300
Absolut Citron                Seagram Americas            310   360   400
Bombay Sapphire               Bacardi USA                 124   163   250
Cointreau                     Remy Amerique                65    75    95
Patron                        St. Maarten Spirits, Ltd.    23    35    39
                                           99/98 99/95
BRAND                          1998  1999  % Chg  ACGR
Captain Morgan                1,985 2,250  13.4% 21.0%
Paul Masson Brandy              780   918  17.7% 27.3%
Bacardi Limon                   745   895  20.1% 26.5%
Skyy                            702   820  16.8% 20.0%
Jose Cuervo Authentic M'grita   542   689  27.1% 31.0%
Sauza                           515   685  33.0% 30.0%
Ketel One Vodka                 450   580  28.9% 55.2%
Absolut Citron                  460   520  13.0% 13.8%
Bombay Sapphire                 265   360  35.8% 30.5%
Cointreau                       120   132  10.0% 19.4%
Patron                           59   120 103.4% 51.1%
                     WINE (Thousands of 9-Liter Cases)
BRAND                    SUPPLIER                  1995  1996  1997  1998
Beringer                 Beringer Wine Estates    3,000 3,600 4,000 4,473
Corbett Canyon           The Wine Group             600 1,010 2,300 2,810
Lindemans                Southcorp Wines USA        535   700   959 1,145
Meridian                 Beringer Wine Estates      315   473   630   842
Clos du Bois             Allied Domecq Wines, USA   539   648   758   890
Robert Mondavi - Coastal Robert Mondavi Winery      241   457   649   805
Rosemount Estate         Rosemount Estates          250   340   540   750
Talus                    Turner Road Vintners        46   282   389   477
RodneyStrong             Rodney Strong Vineyards    215   281   320   380
Soleo                    Trinchero Family Estates   145   174   267   295
Jacob's Creek            Austin, Nichols            101   138   186   207
Penfolds                 Southcorp Wines USA         64    97   128   162
St. Francis              Kobrand                     75   100   110   135
                               99/98 99/95
BRAND                     1999 % Chg  ACGR
Beringer                 4,920 10.0% 13.2%
Corbett Canyon           3,090 10.0% 50.6%
Lindemans                1,421 24.1% 27.7%
Meridian                 1,030 22.3% 34.5%
Clos du Bois             1,000 12.4% 16.7%
Robert Mondavi - Coastal   984 22.2% 42.1%
Rosemount Estate           900 20.0% 37.7%
Talus                      652 36.7% 94.0%
RodneyStrong               450 18.4% 29.4%
Soleo                      295 38.0% 27.0%
Jacob's Creek              263 27.1% 27.0%
Penfolds                   183 13.0% 30.0%
St. Francis                150 11.1% 18.9%
                   BEER (Thousands of 2.25-Gallon Cases)
               Domestic brands must have exceeded 9 million
                  2.25 gallon cases in 1999, and imported
                 brands must have exceeded 2 million 2.25-
                  gallon cases in 1999, with double-digit
                 growth over each of the past four years.
BRAND               SUPPLIER                          1995    1996    1997
Bud Light           Anheuser-Busch                 246,500 284,500 314,500
Corona Extra        Barton/Gambrinus                21.300  29,000  39,400
Icehouse            Miller Brewing                  19,400  22,000  24,800
Natural Ice         Anheuser-Busch                     500  14,000  17,500
Labatt Blue         Labatt USA                       6,100   7,400   9,280
Tecate              Labatt USA                       3,900   4,920   6,020
Foster's Lager      Molson USA                       4,900   5,450   6,800
Modelo Especial     Barton/Gambrinus                 1,850   2,200   3,067
Dos Equis           Labatt USA                       2,000   2,425   2,995
Corona Light        Barton/Gambrinus                 1,150   1,500   2,100
Newcastle Brown Ale Scottish & Newcastle Importers   1,200   1,726   2,238
                                    99/98  99/95
BRAND                  1998    1999 % Chg   ACGR
Bud Light           353,000 395,000 11.9%  12.5%
Corona Extra         53,896  65,450 21.4%  32.4%
Icehouse             28,244  31,345 11.0%  12.7%
Natural Ice          22,000  25,500 15.9% 167.2%
Labatt Blue          11,100  12,600 13.5%  19.9%
Tecate                7,660   8,935 16.6%  23.0%
Foster's Lager        7,950   8,820 10.9%  15.8%
Modelo Especial       3,374   4,345 28.8%  23.8%
Dos Equis             3,655   4,275 17.0%  20.9%
Corona Light          2,944   3,733 26.8%  34.2%
Newcastle Brown Ale   2,696   3,089 14.6%  26.7%
Note: 1999 Numbers are preliminary.
ACGR=Annual Compound Growth Rate.
Source: Adams Business Media - Reserarch Database.
                               Rising Stars
          Brands less than five years of age that have exhibited
                substantial growth over the past few years.
               DISTILLED SPIRTS (Thousands of 9-Liter Cases)
BRAND                     SUPPLIER               1996 1997 1998 1999  % Chg
Capt. Morgan's Parrot Bay Seagram Americas         --  120  205  270  31.7%
Tropico                   Bacardi USA              --   --   --  200     --
Absolut Mandrin           Seagram Americas         --   --   --  180     --
Belvedere Vodka           Millenium Importer       10   40   90  120  33.3%
Grey Goose                Sidney Frank Importing   --   18   50  100 100.0%
Montezuma Triple Sec      Barton Brands            55   68   76   97  27.6%
Chopin Vodka              Millenium Importer       --   15   40   60  50.0%
                     WINE (Thousands of 9-Liter Cases)
BRAND            SUPPLIER                    1996 1997  1998  1999  % Chg
Arbor Mist       Canandaigua Wine                   -- 1,280 3,450 169.5%
Delicato         Delicato Vineyards           175  315   625   740  18.4%
Ecco Domani      E & J Gallo Winery            --  370   600   700  16.7%
Luna di Luna     A. V. Imports                105  165   202   412 104.0%
Mystic Cliffs    Canandaigua Wine                   --   210   280  33.3%
Pepperwood Grove Cecchetti Sebastiani Cellar   63  104   180   200  11.1%
Indigo Hills     E & J Gallo Winery            --  100   150   200  33.3%
Coastal Vitners  Canandaigua Wine                         90   170  83.9%
                   BEER (Thousands of 2.25-Gallon Cases)
BRAND                SUPPLIER       1996  1997  1998  1999   %Chg
Southpaw Light       Miller Brewing   -- 1,722 2,756 3,100  12.5%
Murphy's Irish Amber Heineken USA    137   200   300   400  33.3%
Tequiza              Anheuser-Busch   --    --    90   250 117.8%
Note: 1999 numbers are preliminary.
Source: Adams Business Media - Reserarch Database.
                         Established Growth Brands
                    Top-selling brands that have grown
                   moderately or substantially over the
                             past four years.
                      DISTILLED SPIRITS (Thousands of
                              9-Liter Cases)
BRAND                        SUPPLIER                   1995  1996  1997
Jack Daniel's Black          Brown-Forman Beverages    2,807 2,809 2,865
Jose Cuervo/1800             UDV North America         2,350 2,645 2,890
Absolut                      Seagram Americas          2,580 2,870 2,930
DeKuyper                     Jim Beam Brands           2,010 2,131 2,291
Crown Royal                  Seagram Americas          1,820 1,965 2,175
Hennessy                     Schieffelin & Somerset      715   930 1,080
Jack Daniel's Country Cooler Brown-Forman Beverages      750 1,000 1,152
Tanqueray                    Schieffelin & Somerset    1,295 1,310 1,315
Castillo                     Bacardi USA                 910   935   960
Evan Williams                Heaven Hill Distilleries    895   900   910
Johnnie Walker Red           Schieffelin & Somerset      770   780   790
Montezuma Tequila            Barton Brands               540   596   627
Canadian LTD                 Barton Brands               550   642   664
Malibu                       UDV North America           460   489   536
Fleischmann's Royal Vodka    Barton Brands               530   569   595
Aristocrat Vodka             Heaven Hill Distilleries    590   600   605
Crystal Palace Vodka         Barton Brands               485   496   502
Jagermeister                 Sidney Frank Importing      440   485   490
Johnnie Walker Black         Schieffelin & Somerset      420   430   470
Jacquin Cordials             Charles Jacquin et Cie      375   380   385
Courvoisier                  Allied Domecq Spirits USA   390   400   410
Rich & Rare                  Allied Domecq Spirits USA   305   332   350
Grand Marnier                Schieffelin & Somerset      340   360   365
Remy Martin                  Remy Amerique               250   260   300
Burnett's White Satin Gin    Heaven Hill Distilleries    350   360   365
Bols Cordials                William Grant & Sons        295   300   320
Burnett's Vodka              Heaven Hill Distilleries    190   200   260
Maker's Mark                 Allied Domecq Spirits USA   185   212   225
                                         99/98 99/95
BRAND                         1998  1999 % Chg  ACGR
Jack Daniel's Black          3,300 3,565  8.0%  6.2%
Jose Cuervo/1800             2,917 3,158  8.3%  7.7%
Absolut                      3,060 3,110  1.6%  4.8%
DeKuyper                     2,376 2,492  4.9%  5.5%
Crown Royal                  2,250 2,420  7.6%  7.4%
Hennessy                     1,260 1,380  9.5% 17.9%
Jack Daniel's Country Cooler 1,279 1,360  6.3% 16.0%
Tanqueray                    1,320 1,350  2.3%  1.0%
Castillo                       975 1,030  5.6%  3.1%
Evan Williams                  915   920  0.5%  0.7%
Johnnie Walker Red             795   800  0.6%  1.0%
Montezuma Tequila              644   729 13.2%  7.8%
Canadian LTD                   672   697  3.7%  6.1%
Malibu                         560   657 17.3%  9.3%
Fleischmann's Royal Vodka      597   648  8.5%  5.2%
Aristocrat Vodka               615   625  1.6%  1.5%
Crystal Palace Vodka           568   585  3.0%  4.8%
Jagermeister                   500   515  3.0%  4.0%
Johnnie Walker Black           475   495  4.2%  4.2%
Jacquin Cordials               450   475  5.6%  6.1%
Courvoisier                    425   440  3.5%  3.1%
Rich & Rare                    380   420 10.5%  8.3%
Grand Marnier                  375   400  6.7%  4.1%
Remy Martin                    345   400 15.9% 12.5%
Burnett's White Satin Gin      370   375  1.4%  1.7%
Bols Cordials                  345   370  7.2%  5.8%
Burnett's Vodka                310   330  6.5% 14.8%
Maker's Mark                   270   300 11.1% 12.8%
                     WINE (Thousands of 9-Liter Cases)
BRAND                  SUPPLIER                      1995   1996   1997
Franzia Winetaps       The Wine Group              13,000 15,800 17,910
Vendange               Turner Road Vintners         2,470  3,176  3,801
Turning Leaf           E & J Gallo Winery             800  1,695  2,800
Fetzer                 Brown-Forman Beverages       1,925  2,300  2,350
Copperidge             E & J Gallo Winery           1,100  1,300  1,450
Korbel                 Brown-Forman Beverages       1,085  1,100  1,150
Casarsa                Gary Raden & Sons              430    935  1,050
Georges Duboeuf        W.J. Deutsch & Sons            820    975  1,100
                       /Winesellers, LTD
Beaulieu Vineyard      UDV Wines                      530    570    770
Moet & Chandon         Schieffelin & Somerset         530    625    680
Martini & Rossi Asti   Bacardi USA                    570    620    630
Black Opal             Mildara Blass Wines            284    380    385
Folonari               Frederick Wildman & Sons       705    725    750
C K Mondavi            Charles Krug Winery            153    495    550
Burlwood               E & J Gallo Winery              40    400    550
Citra                  Palm Bay Imports               370    490    550
Forest Glen            Classic Wines of California    130    250    450
Schmitt Soehne         H. Schmitt Soehne              320    360    400
Martini & Rossi        Bacardi USA                    460    474    485
Forest Ville Vineyards Classic Wines of California    215    275    340
                                     99/98  99/95
BRAND                    1998   1999 % Chg   ACGR
Franzia Winetaps       18,900 19,900  5.3%  11.2%
Vendange                4,315  4,629  7.3%  17.0%
Turning Leaf            3,100  3,200  3.2%  41.4%
Fetzer                  2,400  2,600  8.3%   7.8%
Copperidge              1,650  1,750  6.1%  12.3%
Korbel                  1,250  1,500 20.0%   8.4%
Casarsa                 1,150  1,208  5.0%  29.5%
Georges Duboeuf         1,175  1,185  0.9%   9.6%
Beaulieu Vineyard         860    921  7.1%  14.8%
Moet & Chandon            750    900 20.0%  14.2%
Martini & Rossi Asti      645    845 31.0%  10.3%
Black Opal                420    790 88.1%  29.1%
Folonari                  760    767  0.9%   2.1%
C K Mondavi               675    725  7.4%  47.5%
Burlwood                  650    700  7.7% 104.5%
Citra                     570    580  1.8%  11.9%
Forest Glen               550    555  0.9%  43.7%
Schmitt Soehne            500    520  4.0%  12.9%
Martini & Rossi           490    505  3.1%   2.4%
Forest Ville Vineyards    425    430  1.2%  18.9%
                   BEER (Thousands of 2.25-Gallon Cases)
BRAND                     SUPPLIER               1995   1996   1997    1998
Natural Light             Anheuser-Busch       95,000 95,500 96,000 100,500
Busch Light               Anheuser-Busch       56,000 59,500 62,500  67,500
Heineken                  Heineken USA         34,314 37,813 39,900  43,000
Samuel Adams Boston Lager Boston Beer           7,900  9,200  9,500   9,600
Guinness Stout            Guinness-Bass Import  4,700  5,650  7,000   8,731
Bass Ale                  Guinness-Bass Import  4,350  5,075  5,750   6,351
                                  99/98 99/95
BRAND                        1999 % Chg  ACGR
Natural Light             106,000  5.5%  2.8%
Busch Light                70,500  4.4%  5.9%
Heineken                   47,000  9.3%  8.2%
Samuel Adams Boston Lager   9,650  0.5%  5.1%
Guinness Stout              9,577  9.7% 19.5%
Bass Ale                    6,873  8.2% 12.1%
Note: 1999 numbers are preliminary.
ACGR=Annual Compound Growth Rate.
Source: Adams Business Media - Reserarch Database.
                              Comeback Brands
                     Brands that have increased sales
                          after a recent decline.
                      DISTILLED SPIRITS (Thousands of
                              9-Liter Cases)
BRAND                                    SUPPLIER                   1995
Smirnoff                                 UDV North America         5,500
McCormick Vodka                          McCormick Distilling      1,235
Stolichnaya                              UDV North America           980
Hiran Walker Cordials                    Allied Domecq Spirits USA 1,150
Skol Vodka                               Barton Brands               810
Kahlua Drinks to Go/Ready to Drink       Allied Domecq Spirits USA   200
Beefeater                                Allied Domecq Spirits USA   618
Giro                                     Allied Domecq Spirits USA   525
Juarez                                   David Sherman               285
Rumple Minze                             UDV North America           245
Mr. Boston Cordials (incl. flav. Brandy) Barton Brands               220
Finlandia                                Brown-Forman Beverages      240
BRAND                                     1996  1997  1998  1999 % Chg
Smirnoff                                 5,951 5,565 6,078 6,258  3.0%
McCormick Vodka                          1,206 1,324 1,438 1,479  2.9%
Stolichnaya                              1,055 1,130 1,117 1,209  8.2%
Hiran Walker Cordials                    1,061 1,030 1,045 1,060  1.4%
Skol Vodka                                 928   924   959 1,012  5.5%
Kahlua Drinks to Go/Ready to Drink         196   335   615   865 40.7%
Beefeater                                  590   620   645   650  0.8%
Giro                                       380   395   430   435  1.2%
Juarez                                     275   308   330   360  9.1%
Rumple Minze                               205   250   275   296  7.6%
Mr. Boston Cordials (incl. flav. Brandy)   213   217   239   268 12.1%
Finlandia                                  220   183   224   252 12.5%
                     WINE (Thousands of 9-Liter Cases)
BRAND                 SUPPLIER                 1995  1996  1997  1998  1999
Almaden               Canandaigua Wine        7,300 7,100 7,600 7,660 8,960
woodbridge            Robert Mondavi Winery   4,354 4,683 4,239 4,702 5,399
Cook's                Canandaigua Wine        1,550 1,600 1,500 1,560 1,670
Bolla                 Brown-Forman Beverages    955   957   956   990 1,100
Freixenet             Freixenet USA             838   816   735   759 1,025
Chateau Sto. Michelle Stimson Lane Vineyards    577   637   600   630   696
Leonard Kreusch       Leonard Kreusch           490   500   494   556   608
Tosti Asti            Tyfield Importers, Inc.   390   300   318   322   375
Eden Roc              E & J Gallo Winery        250   238   235   250   275
BRAND                 % Chg
Almaden               17.0%
woodbridge            14.8%
Cook's                 7.1%
Bolla                 11.1%
Freixenet             35.0%
Chateau Sto. Michelle 10.5%
Leonard Kreusch        9.4%
Tosti Asti            16.5%
Eden Roc              10.0%
                   BEER (Thousands of 2.25-Gallon Cases)
BRAND                      SUPPLIER                1995    1996    1997
Miller Lite                Miller Brewing       218,500 220,000 220,100
Coors Light                Coors Brewing        183,000 182,000 185,000
Michelob Light             Anheuser-Busch        31,700  35,100  34,400
Michelob                   Anheuser-Busch        29,800  30,500  27,000
Keystone Light             Coors Brewing         28,000  26,800  26,950
Rolling Rock               Labatt USA            13,200  12,930  12,700
George Killian's Irish Red Coors Brewing          8,900   8,500   8,300
Beck's                     Beck's North America   7,350   6,582   7,396
BRAND                         1998    1999 % Chg
Miller Lite                215,278 220,000  2.2%
Coors Light                193,200 203,000  5.1%
Michelob Light              36,000  38,500  6.9%
Michelob                    28,500  30,500  7.0%
Keystone Light              27,600  28,500  3.3%
Rolling Rock                13,635  14,175  4.0%
George Killian's Irish Red   8,700   9,200  5.7%
Beck's                       8,500   8,808  3.6%
Note: 1999 numbers are preliminary.
ACGR=Annual Compound Growth Rate.
Source: Adams Business Media - Reserarch Database.
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Author:Brandes, Richard
Publication:Beverage Dynamics
Date:Apr 1, 2000
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