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GROWING MARKET FOR ORTHOPAEDIC SOFT GOODS AND CAST ROOM PRODUCTS.


London, 1994....--(BUSINESS WIRE)--As people live longer so the demand for orthopaedic products has increased and as the elderly population of Europe continues to grow, so too will unit sales unit sales

Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company.
 for this market.

At the same time the expansion of the sport injury market will lead to further research and new technology which can only benefit the whole orthopaedic spectrum.

These comments are contained in a new report by international market research publisher Frost & Sullivan.

The orthopaedic soft goods soft goods
pl.n.
See dry goods.

Noun 1. soft goods - textiles or clothing and related merchandise
drygoods

commodity, trade good, good - articles of commerce
 and cast room products market witnessed a growth of 0.4 per cent during 1993, and generated $299.4 million in revenues. In 1994, this industry sector is expected to generate revenues of $301.1 million with a growth rate of 0.6 per cent.

Widespread healthcare reforms have been witnessed throughout Europe. In the first instance, the cutbacks in invested money into public healthcare has resulted in downward pressure on profit margins and with many sectors, a move towards less expensive products. However, at the same time the steady growth of private healthcare markets is expanding the market.

The cast room sector dominates the market with revenues of $119.4 million. By the year 2000, revenues are expected to reach $139.7 million.

The upper limb In human anatomy, the upper limb (also upper extremity) refers to what in common English is known as the arm, that is, the region of the shoulder to the fingertips. It includes the entire limb, and thus, is not synonymous with the term upper arm.  sector achieved sales of $69.9 million in 1993, an increase over 1992 of $0.3 million. Revenues are expected to amount to $82.3 million by the year 2000.

The splint splint, rigid or semiflexible device for the immobilization of displaced or fractured parts of the body. Most commonly employed for fractures of bones, a splint may be a first-aid measure that allows the patient to be moved without displacing the injured part, or it  market has witnessed growth within a number of markets, but in others has seen less productive growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
. In 1993, revenues for the splint segment totalled $40.5 million, with a growth rate of 0 per cent. By the year 2000 revenues are expected to reach $46.6 million.

The most dynamic sector in terms of product development is the lower limb soft goods area. This sector generated revenues of $69.7 million in 1993, with a growth rate of 0.4 per cent. In the year 2000 revenues are expected to reach $84.7 million.

The move away from bespoke be·spoke  
v.
Past tense and a past participle of bespeak.

adj.
1. Custom-made. Said especially of clothes.

2. Making or selling custom-made clothes: a bespoke tailor.
 to off-the-peg off-the-peg
Adjective

(of clothing) ready to wear; not produced especially for the person buying

Adj. 1. off-the-peg
 products has resulted in cheaper and more readily available devices.

"The demand for products that allow greater flexibility, shorter wearing time, easy end-user care and that are more aesthetically appealing , has led to rapid changes within a number of sectors, " says Frost & Sullivan.

"Large multi-nationals and smaller national companies are investing increased amounts of money into research and development in an effort to remain competitive.

Better materials are now widespread in the production of orthopaedic soft and cast goods, making devices more lightweight, breathable breath·a·ble  
adj.
1. Suitable or pleasant for breathing: breathable air.

2. Permitting air to pass through: a breathable fabric.
 and pleasant to look at. Products are now available in a variety of colours and styles.

The leading manufacturers within each market and within Europe have on the whole been increasing their market shares. One reason for this has been the investment in new product areas. Within many European European

emanating from or pertaining to Europe.


European bat lyssavirus
see lyssavirus.

European beech tree
fagussylvaticus.

European blastomycosis
see cryptococcosis.
 markets, vendors have been involved in a battle for market shares. By lowering prices, vendors have been able to increase sales and maintain profits within the competitive market.

As a result of product development, smaller companies will find it increasingly difficult to keep up with the pace of change in some sectors.

Frost & Sullivan is an international high-technology research firm. All Frost & Sullivan reports are based on extensive interviews with marketing and technical experts from selected companies in each market segment. Primary research is validated val·i·date  
tr.v. val·i·dat·ed, val·i·dat·ing, val·i·dates
1. To declare or make legally valid.

2. To mark with an indication of official sanction.

3.
 by thorough analysis of available secondary research. Frost & Sullivan is the leading publisher worldwide of high-technology research reports.

Report: 3064-54 Publication Date: 1994

CONTACT: For further information please contact:

Amy Arnell Kristina Menzefricke Nadge Keryhuel

Mountain View London Paris

(415) 961-9000 44 71 730 3438 33 1 4742 9127

(415) 961-5042(fax) 44 71 730 3343 33 1 4742 9129

REPEATS: New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 212-575-8822 or 800-221-2462; Boston 617-330-5311 or
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 30, 1995
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