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GREENVILLE CHOSEN AS SITE FOR CHICK-FIL-A'S FIRST DRIVE-THRU-ONLY RESTAURANT IN THE NATION

 ATLANTA, March 11 /PRNewswire/ -- Chick-fil-A, Inc. is introducing its first drive-thru-only restaurant in the nation with the March 11 grand opening at McAlister Square in Greenville, S.C.
 The new Chick-fil-A drive-thru, located in the parking lot at McAlister Square on the Laurens Road side, will operate between the hours of 6:30 a.m. to 10 p.m. daily except Sunday. Breakfast will be served during the morning hours. Outside tables will also be available for customers who want to sit and enjoy eating their meal at the restaurant.
 "The drive-thru-only restaurant concept represents another step we are taking in implementing our new growth brand strategy," said Truett Cathy, Chick-fil-A's founder and chairman.
 "Since the opening of our first mall restaurant in 1967 in Atlanta's Greenbriar Mall, we have strived to make Chick-fil-A easily accessible for our customers," said Cathy.
 In 1992, Chick-fil-A met this goal by accelerating Chick-fil-A restaurant openings in non-traditional arenas including college campuses, office parks and schools.
 "Chick-fil-A continues to lead the industry in terms of consistent growth and product quality," said Dan Cathy, executive vice president, operations, of Chick-fil-A, Inc. "Our mission statement is 'To be America's best quick-service restaurant at satisfying every customer.'"
 Chick-fil-A's success was recently acknowledged by Restaurants & Institutions magazine's annual "America's Choice in Chains" survey. In its 13th year, results from the survey showed that Americans voted Chick-fil-A as their favorite chicken chain, surpassing Kentucky Fried Chicken, Church's and Popeyes.
 Cathy added: "When we opened our first Chick-fil-A, we knew that our employees and customers would be the key to our success. That same feeling of commitment can be seen today at every level. Through its unique philosophies, Chick-fil-A has found a way to inspire loyalty from these groups and we're grateful to serve them."
 Even with its closed-on-Sunday policy, which allows restaurant operators and their employees to spend time with their families and worship if they choose, Chick-fil-A often has higher sales than other food tenants. All Chick-fil-A restaurants are closed on Sundays.
 With more than 473 Chick-fil-A restaurants in 31 states, Chick-fil-A is one of the largest, privately held restaurant chains in the country with 1992 sales of more than $356 million, nearly a 10 percent increase over 1991 sales.
 -0- 3/11/93
 /CONTACT: Don Perry or Jerry Johnston of Chick-fil-A, 404-765-8038/


CO: Chick-fil, Inc. ST: Georgia, South Carolina IN: LEI SU: PDT

RA-BR -- AT001 -- 4965 03/11/93 08:30 EST
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Date:Mar 11, 1993
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