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GREAT LAKES' FIRST WORLDWIDE TOURISM CONFERENCE AND TRADE SHOW

 GREAT LAKES' FIRST WORLDWIDE TOURISM CONFERENCE AND TRADE SHOW
 LANSING, Mich., May 25 /PRNewswire/ -- Detroit has been selected as the site for the first biennial Great Lakes Tourism Conference and Trade Show May 1-4, 1993, Michigan Travel Bureau Director Tom Altemus said today.
 The inaugural show, which was formally announced by the Council of Great Lakes Governors and the premier of Ontario at a meeting in Cleveland last week, will be held one year before Detroit hosts the 1994 World Cup Soccer competition. Three of the nine host cities -- Detroit, Chicago, and New York -- are in the Great Lakes region.
 The tourism conference and trade show for travel buyers from around the world will be held every other year in the Great Lakes region.
 "This is a ground-breaking event and we expect to attract as many as 1,000 of the individuals and organizations that make tourism one of the world's largest industries," Altemus said.
 "The governors and premier expect it to raise the curtain on a year in which world attention focuses more closely than ever on the Great Lakes region, as we prepare to host one of the world's most-popular athletic competitions."
 The first Great Lakes Tourism Conference and Trade Show seeks to bring together tourism organizations -- such as major Great Lakes attractions, lodging facilities, and airlines -- with domestic and international tour operators and travel agents.
 Invitations from government leaders will be extended to domestic and international tour operators and travel agents attending Pow Wow, an annual worldwide trade show in San Francisco, May 30-June 4.
 A steering committee of representatives from the eight Great Lakes states and the province of Ontario will be appointed to begin planning the tourism conference and trade show. The first meeting will be in early June, immediately following Pow Wow.
 The province of Ontario and the Council of Great Lakes Governors have developed a cooperative marketing campaign in recent years and have jointly sponsored trade advertising and promotional programs to attract overseas visitors to the region -- with growing success.
 "We expect this conference and the World Cup games to serve as the joint anchors of a tourism year unlike any the Great Lakes region has ever seen," Altemus said. "And, as the governors and premier said, we expect it to introduce foreign travelers to a world like nothing they have ever seen: the 94,000-square-mile inland seas of North America -- a treasure we are only too glad to share."
 -0- 5/25/92
 /CONTACT: Al Sandner or Sue Wagner of the Michigan Travel Bureau, 517-373-9613/ CO: Michigan Travel Bureau ST: Michigan IN: LEI SU:


JB -- DEM01 -- 3540 05/25/92 00:01 EDT
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Publication:PR Newswire
Date:May 25, 1992
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