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GOTTSCHALKS ANNOUNCES OCTOBER SALES RESULTS

 FRESNO, Calif., Nov. 4 /PRNewswire/ -- Gottschalks Inc. (NYSE: GOT) announced that October 1993 sales increased 10.9 percent to $23.3 million from $21.0 million for October of 1992. Same store sales for the month of October increased 7.9 percent. Sales for the third quarter of 1993 increased 5.4 percent to $75.7 million from $71.8 million for the third quarter of 1992.
 Same store sales for the third quarter of 1993 increased 2.8 percent. On a year-to-date basis, total sales increased 1.7 percent to $217.8 million from year-to-date sales of $214.1 million in the prior year. Same store sales on a year- to-date basis decreased (0.1 percent) from the prior year.
 "Sales for the month of October are amongst the best we have seen in a number of years. It is apparent the consumer has much more confidence and has returned to the marketplace," stated Joe Levy, chairman and chief executive officer. "It appears that things have changed in our area of California. The agricultural community is hiring people and spending more money. In addition, the federal tax bill has been signed and many questions have been answered. At the same time, we continue to focus our attention on strong price and item promotions which give the consumer exactly what they want. We are encouraged and anticipate that this renewed consumer confidence will carry through the fourth quarter of the year."
 Sales results are summarized as follows:
 Oct. 30, Oct. 31, Total pct. Same Store Sales
 1993 1992 Increase Increase/(Decrease)
 (in thousands) (pct.)
 Sales, four
 weeks ended $ 23.3 $ 21.0 10.9 7.9
 Sales, 13 weeks
 ended $ 75.7 $ 71.8 5.4 2.8
 Sales, 39 weeks
 ended $217.8 $214.1 1.7 (0.1)
 Gottschalks is a regional department store chain, currently operating 26 department stores and 23 specialty apparel stores in California; Tacoma, Wash.; and Klamath Falls, Ore. Gottschalks offers moderate to upper moderately priced brand-name fashion merchandise.
 -0- 11/4/93
 /CONTACT: Alan Weinstein, chief financial officer of Gottschalks, 209-434-8000/
 (GOT)


CO: Gottschalks Inc. ST: California IN: REA SU: SLS

TB-TM -- SF002 -- 0530 11/04/93 09:00 EST
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Publication:PR Newswire
Date:Nov 4, 1993
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